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DMS ’09 PREVIEW WEBINAR: What Keeps Yellow Pages Industry Leaders Up at Night… and What Gets Them Out of Bed in the Morning?
 
To view the on-demand Webinar and download the slides for this event,
click here now.

 
ABOUT DMS '09
Directional Media Strategies 2009: The Multiplatform Opportunity (DMS ’09) is The Kelsey Group’s 30th conference dedicated to the future of Yellow Pages and directional media. In 2009, The Kelsey Group is teaming up with the Yellow Pages Association (YPA) to bring DMS ’09 to the widest and most diverse audience of senior executives from across the global Yellow Pages industry.
 
WHO ATTENDS
Global audience of C-level executives, SVPs/EVPs/VPs, Directors

Executives responsible for corporate management, marketing, product development, business development, sales

Directory publishers—print and online, incumbents, independents, verticals

CMRs

Directory industry suppliers

Trade associations

Sector-focused investors and financial analysts

Local search companies

  CONNECT

 

 



SPONSORS

For information on sponsorship opportunities,
contact Nanci Karas at (609) 921-7200 Ext. 21.

3L System Group began its operations in 1976. Today, the company has approximately 75 employees. Two thirds of staff are under 40 years. 3L is renowned in the industry for its media agnostic, futuristic and innovative system development and flexibility in workflows.

With a customer portfolio that includes Local Insight Media, The Berry Group, Eniro, European Directories and Singapore Press Holdings, just to name a few, 3L has been working with some of the most innovative and successful publishers in the industry.

Indicative of the entire process is the construction of easily customized, rapid implementation and user-friendly system. Add to the reliability and easy system maintenance and you have the 3L System Group in a nutshell. www.3lsystem.se
 

Acxiom

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.
 

AgendiZe

AgendiZe is the all-in-one solution that gets publishers 10x more leads from existing ads, content and listings. AgendiZe Call-to-Action Suite offers more than 100+ user engagement tools, all on one unified tracking and reporting platform.

Today, AgendiZe powers engagement functionality for 30 of the world¹s leading local publishers, including YellowBookUSA, YellowPages Group and Trader Canada--reaching an audience of more than 35M unique visitors each month.

Engagement capabilities: Call Tracking, Click-to-Call and Click-to-Receive a Reminder, Click-to-Save for Later, Click-to-Share with Others, Multimedia Testimonials, Online Booking, Click to Comment & Rate, SMB Contact Widgets and Video-to-Action.

Easy setup: AgendiZe is a fully hosted platform that can be integrated virtually overnight and completely customized to blend seamlessly into any publisher site. Turn features on or off and test new campaigns in minutes.

Proven results: Publishers who have deployed the AgendiZe ³Call-to-Action² Suite have generated up to 136% more Advertiser calls, and have extended the opportunities for advertisers to be remembered and recommended by up to 20 times.

amdocs

Amdocs is the world leader in providing solutions for advertising, media and content companies focused on providing industry-leading solutions to help drive new revenues across print, Internet and mobile channels.

Amdocs portfolio is the only complete suite of products and services that supports the entire lifecycle of traditional and next generation digital advertising. Our innovative solutions seamlessly support all customer and business processes - search, marketing, sales, campaign management, distribution, content management, analytics, billing and customer service — resulting in stronger, more profitable customer relationships. Amdocs enables its customers to implement business strategies with lower TCO, rapid ROI and increased revenues.

AT&T Advertising Solutions

AT&T Advertising Solutions offers a full suite of products to achieve its mission of delivering more leads from more places to help businesses grow.

The suite includes:

  • The AT&T Real Yellow Pages

  • YELLOW PAGES.COM

  • Search Engine Marketing

  • Mobile Search

  • Direct Mail Express

  • U-Verse

Combined these trusted brands receive 5 billion consumer searches a year for local business information, providing 1 million advertisers with valuable sales leads.

When it comes to your business, depend on the best: multimedia advertising solutions backed by the power of AT&T—the industry leader in connecting people with their world.

Cellcity

Cellcity is a visionary software company passionately focused on creating solutions for the mobile phone. We make dreams happen. Others call it the age of convergence. We call it fun. The mobile phone isn’t just about being smaller, cheaper, faster. It's about being smarter. The Cellcity: Mobility Unlimited. For more information go to www.cellcitycorp.com.

 

Founded in 2000 by Search engine pioneers, Exalead® is a global software provider in the enterprise and Web search markets. Exalead's worldwide client base includes leading companies such as PricewaterhouseCooper, ViaMichelin, GEFCO, American Greetings and Sanofi Pasteur, and more than 100 million unique users a month use Exalead's technology for search. Today, Exalead is reshaping the digital content landscape with a platform, Exalead CloudView™ that uses advanced semantic technologies to bring structure, meaning and accessibility to previously unused or under-utilised data in the disparate, heterogeneous enterprise information cloud. The system collects data from virtually any source, in any format, and transforms it into structured, pervasive, contextualized building blocks of business information that can be directly searched and queried, or used as the foundation for a new breed of lean, innovative information access applications.

Exalead is an operating unit of Qualis, an international holding company, with offices in Paris, San Francisco, Glasgow, Milan and Darmstadt. Readers who wish to gain more information about Exalead can contact (415) 230 3800.

Just Dial is the world’s most successful operator assisted local search service. The company caters to over 25 million unique users performing in excess of 200 million searches in a year. Just Dial's local search is also available on Web, WAP & SMS.

Investors: The Company has raised three rounds of strategic investments from California based venture fund Sequoia Capital; New York based Hedge Fund Tiger Global and Hong Kong-based SAIF partners.

Global Plans: Just Dial is in advanced stages of launching its local search service in the United States of America & Canada on a toll free no."1800 just dial". Going forward the company intends to leverage the Justdial brand and knowhow for an international franchise.

Reseller enquiries for North America email at: resellers@justdial.com & International Franchise email at: franchise@justdial.com

Vision & Philosophy: The Company’s goal is to create long-term shareholder value by enhancing its position as a leading local search service. The company’s philosophy focuses on end user experience through feedback, continuous innovation, teamwork and integrity.

Local.com (NASDAQ: LOCM) owns and operates a leading local search site and the largest private label, local search network in the United States. The company uses patented technologies to provide over 20 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, or for more information visit: http://www.local.com.

Local Matters provides online publishers with highly-customized, localized website portals that successfully connect consumers and local businesses, as well as achieve broader exposure for advertisers through syndication and search engine marketing.

In addition to solutions that are delivered on-time and within-budget, our deep and broad experience means that you realize the fastest time-to-market with the highest return from your investment.

With over 12 million unique monthly visitors worldwide, our customer sites are the most visited in their segment. With almost 100 yearly software releases, our customers benefit from cutting edge, game-changing advantages such as social search, ratings and reviews, and performance-based advertising products.

Quite simply, our goal is to transform your database of local listings into the most compelling destination for local buyers making local purchase decisions.

Map Creator.com MapCreator is a cartographic software producer in the Netherlands with a global reputation. MapCreator provides cartographic software complete with base data worldwide and started to install the MapCreator software suite in directory publishers companies with great success. The MapCreator solution enables directory publishers to produce and publish advertiser’s exact location and additional POI'S on personalised maps and start generating profit immediately. MapCreator offers a profitable solution both now and in the future. MapCreator also upgrades the validated location component in the publisher’s database for future use with interfaced automotive and personal navigation systems. The solution can generate automatically high-quality overview and city maps. MapCreator offers you:

  • Define and create mini maps and overview/city maps

  • Immediate profit by boosting advertising rates

  • Easy collection and maintenance of precise customer-location data

  • A publishing solution for printed and online directories

  • Interface with mobile navigation systems

Marchex

Marchex (www.marchex.com) is a local search and advertising company. Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex's local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month. 

Metrik Media

Metrik Media is a creator of Web-based applications like Ad Builder which produces high-quality spec. ads in under 60 seconds at a fraction of your existing costs.

Ad Builder benefits Directory Publishers and CMR's by providing a powerful yet easy to use system that can be learned in under 10 minutes. Unlike competing solutions, ours is actually software and not a room full of entry-level designers somewhere doing everything manually.

We have condensed our extensive experience in the advertising and directory publishing fields into a cost -cutting, time-saving, sales force enabling tool, that's ready now.

OKS Group

For over 20 years OKS Group has been the trusted partner for some of the largest and most demanding companies in the world.

At OKS Group we work hard to understand your business and apply our expertise to your challenges. We design flexible solutions to deliver quality services accurately and on-time.

We operate transparently to give you maximum control and visibility. And we develop technology and processes to prepare you for the future. We provide Yellow Page Publishers, CMRs, Local Search providers and others with services that include Data Acquisition, Database Management, Ad Generation and Ad Graphics, Pre-press and Web Services, Support for subscription renewals and Ad Sales, and anything in-between.

With offices located across Europe and Asia we are able to offer our services in a number of languages.

Best of all we deliver our services through expert local project managers who are easy to work with and just won’t let you down.

If you need help transforming your business for the future or improving your sales or cost structure now, you can count on OKS Group to help. 

telmetrics

Since 1990, marketers, agencies & publishers across North America have relied on Telmetrics to provide innovative call measurement solutions to help them maximize the effectiveness of their marketing programs. Telmetrics tracks and analyzes consumer response to any direct response print, online or broadcast advertising that features a call-to-action response phone number. 

With Perspectica, the company’s leading-edge customer portal, clients enjoy 24/7 online access to real-time customer call response data, providing them with the insights they need to understand key trends impacting the performance of their direct marketing programs, across any media.

 

EXHIBITORS

Continental Products

Continental Products manufactures plastic packaging for customers throughout the United States. Our Eco-Cycle telephone directory bags are the most environmentally responsible on the market. Eco-Cycle bags are made with a minimum of 20% post-consumer recycled materials. They are also 100% recyclable. Eco-Cycle bags come printed with a message encouraging people to recycle them.
 

Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. Tele Atlas is a subsidiary of TomTom N.V. For more information, visit www.teleatlas.com

 

Yellow Pages Data Delivery

Yellow Pages Data DeliveryTM is the brainchild of a 30 year yellow pages veteran. The site is designed to enable advertising agencies and publishers to develop sales leads, run competitive analytics and examine advertising spend geographically, by company name, or by a number of other criteria.

 

MEDIA SPONSORS

YP Talk

YP Talk is the voice of the Yellow Page Industry. Every two weeks this online newsletter features interviews, articles, and useful information for all levels with the primary purpose being to educate and inform readers of the latest industry happenings and issues. Subjects covered include production, sales, marketing, online and personnel related.

 

ASSOCIATION PARTNERS

ICMA

The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org.

 

 

 

 

 


 
 

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