Media Strategies 2010 takes place in a pivotal moment in Yellow
Pages history. BIA/Kelsey’s latest global Yellow Pages forecast
indicates digital will account for 39 percent of Yellow Pages revenues
by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric
to a digital-centric industry. The future revolves around how publishers
can best serve the needs of small business advertisers—with video,
reputation management, mobile directories, group buying, SEM/SEO and
are the Yellow Pages industry’s best strategies to pursue new opportunities?
We’ll find out in Dallas Sept. 14-16, where Yellow Pages authority
Charles Laughlin leads a BIA/Kelsey team and more than 50 top-level executives
participating in DMS ’10. Click
on Agenda to view the conference program.
the Path to Digital
Check out the mid-year update to BIA/Kelsey’s
Annual Global Yellow Pages Forecast (2009-2014).
Digital to Account for
39% of Global Yellow Pages Revenues by 2014
Bruce Cotterill, CEO, Yellow Pages Group (New Zealand)
From launching his own computer company at 22 to becoming regional managing director of Australia and New Zealand of commercial real estate services giant Colliers Jardine at 34, Bruce Cotterill describes his career as a “vertical learning curve.”
Through an unrelenting focus on bottom line, he has developed a reputation for outstanding performance particularly in leading loss-making businesses into profitability. Throughout the 1990s despite an ailing, post-crash real estate market, he consistently led businesses in that industry to exceed profit expectations.
Cotterill has been a non-executive director and a consultant to a number of organizations in New Zealand and Australia, and was formerly chief executive officer of New Zealand’s biggest magazine group, ACP Media Ltd. in New Zealand.
In February 2009, having been on the Yellow Pages Group board for 18 months, he was appointed CEO of the company.
Perry Evans, Founder and CEO, Closely
The pathway of our founder, Perry Evans, seems to have been hand-crafted for the development of Closely. Having led the formation and development of MapQuest, Jabber and Local Matters over the past 15 years, Evans has been a true pioneer in the progression of location-based publishing, real-time messaging and local search. He recruited a select team that shared his passion and brought depth to the key pieces of the puzzle for Closely.
Howard Lerman, Chairman, Cofounder and CEO, Yext
Howard Lerman founded Yext in 2006 with the vision of improving the way local businesses and consumers connect. Yext is Lerman’s fourth Internet company, the past three of which have had successful exits. Lerman is a graduate of Duke University.
Lem Lloyd, VP, North America Channel Sales, Yahoo
Lem Lloyd is vice president of channel sales for North America, responsible for managing Yahoo’s sales relationships with some of the nation’s largest publishing partners, including Yahoo’s network of advertising resellers.
As local businesses shift their advertising spend to online, capturing more of the local ad market is a major focus for Yahoo. Lloyd manages the company’s reseller marketplace that includes both online-only and traditional media partners, such as directory and broadcast companies. He also manages the Yahoo Newspaper Consortium, the company’s pioneering partnership with more than 800 local U.S. newspapers. The multifaceted partnership includes a range of components, from ad-serving solutions and content distribution services, to the cross sales of both publisher and Yahoo behavioral targeted ad inventory.
Prior to joining Yahoo, Lloyd was vice president of sales and business development at Oodle, a local listing company that powers the local classified marketplaces for such companies as AOL and Yell.
Lloyd spent 12 years at Knight Ridder, becoming its vice president and corporate director of classifieds responsible for the company’s print and online classified businesses across its 30 newspapers, and for its sales relationships with CareerBuilder and Classified Ventures. Prior to this, Lloyd ran The Real Cities Network, a national advertising network.
A graduate of Columbia University’s Graduate School of Journalism, Lloyd started out as a reporter covering Capitol Hill, later writing for The Philadelphia Inquirer.
Stéphane Marceau, Chief Marketing Officer, Yellow Pages Group (Canada)
Stéphane Marceau joined Yellow Pages Group in July 2009 as chief marketing officer.
Prior to joining the company, Marceau had been building and growing successful communications businesses for more than 15 years. He cofounded and was chief executive officer of Theralive, a company specializing in mobile health applications and services. Marceau also previously cofounded and was CEO of Mobivox, a global mobile platform.
In addition to his entrepreneurial background, Marceau served as vice president with Bell Canada for more than five years where he built and grew several new business lines, including Bell Interactive, the company’s e-commerce group.
Marceau holds a master’s degree in management of technology from the University of Waterloo and a bachelor’s degree in finance from the Université du Québec à Montréal. He also sits on the board of several Internet start-ups.
Tim O'Shaughnessy, CEO and Cofounder, LivingSocial
Tim O’Shaughnessy is chief executive officer and cofounder of LivingSocial, the social commerce leader behind LivingSocial Deals and top-ranking Facebook applications “Pick Your Five” and Visual Bookshelf. Prior to LivingSocial, he led the consumer products team at Revolution Health, and managed product launches at AOL.
O’Shaughnessy graduated from Georgetown University with degrees in marketing and operations and information management.
Scott Pomeroy, President and CEO, Local Insight Media
Scott Pomeroy is president and chief executive officer of Local Insight Media, with overall responsibility for the company’s strategy, growth and value creation. Local Insight Media, through its subsidiaries and affiliated companies, owns and operates seven Yellow Pages and local search companies, including The Berry Co., which it acquired in April 2008. Now the fifth-largest directory publisher in the United States, Local Insight Media provides print and online directories in 42 states, Puerto Rico and the Dominican Republic; serves approximately 300,000 small-business advertisers; and generates approximately $650 million in annual revenues.
Prior to joining Local Insight Media, Pomeroy was executive vice president and chief financial officer for Dex Media, where he served in other key leadership positions, including senior vice president of finance and vice president/treasurer. During his tenure, Pomeroy was instrumental in achieving a successful “carve-out” from Qwest and in raising more than $10 billion in debt financing and $1 billion in equity financing in a successful IPO.
Over the course of his 23-year career, Pomeroy has held leadership positions in diverse industries, including CFO for Eotec Capital and president and chief operating officer of Lewis Food Groups. Pomeroy began his career with KPMG Peat Marwick. He holds a B.B.A. in accounting from the University of New Mexico and is a certified public accountant (inactive). A member of the Yellow Pages Association Board of Directors, Pomeroy is a frequent speaker and contributor at industry and financial conferences.
Ken Ray, VP and Chief Marketing Officer, AT%26T Advertising Solutions
Ken Ray is vice president and chief marketing officer for AT%26T Advertising Solutions, supporting the brands The Real Yellow Pages and Yellowpages.com. Advertising Solutions is one of AT%26T's four major business units and has $5 billion in annual revenues.
After joining AT%26T/BellSouth’s strategy organization in 1994, Ray moved through a series of operational assignments where he led teams of up to 4,000 people. These roles included service as vice president/general manager consumer services, network vice president and sales vice president for wholesale.
Ray’s career stops before AT%26T included Procter %26 Gamble, Booz Allen Hamilton, and AFLAC.
Ray has an undergraduate degree from Vanderbilt University and a master’s in business administration with distinction from Harvard Business School.
Todd Rowe, Director of Global SMB Reseller Partnerships, Google
Todd Rowe leads Google's channel sales organization globally, which is one of Google's fastest growing sales organizations worldwide. He is responsible for selling Google's AdWords, video and mobile products to small and mid-sized companies through third parties in North America, Europe, Asia Pacific and Latin America. Todd has 20 years experience in the hardware and software industries, with sales, marketing and general management experience. He is experienced in building high-growth businesses, having built and managed mid-market oriented businesses in domestic and international markets. Before joining Google, Todd was the Group Vice President %26 General Manager of SAP Business Objects' Mid-Market business unit, responsible for Sales, Marketing, Product Management and Strategy, growing the business to over $500 million. Todd began his career at IBM in direct sales, where he achieved the Top 1% of Sales nationwide. Todd earned an MBA from the Wharton School of Business, and graduated Phi Beta Kappa and Magna Cum Laude from the University of Utah.
Randy Wootton, VP, Global Search and Online Marketplace, Microsoft Advertising
and CEO, Closely
15, 8:45 – 9:30 am
Cofounder and CEO, Yext
Sept. 14, 1:00- 1:45 pm
America Channel Sales, Yahoo
Sept. 15, 3:20 – 3:40 pm
Yellow Pages Group (Canada)
14, 2:10 - 2:30 pm
15, 8:45 – 9:30 am
CMO, AT&T Advertising Solutions
15, 11:15 – 11:35 am
For questions or to register by phone, contact Sheila Steinmuller,
client services and
conference support, at 609.512.1021 or e-mail.