BIA/Kelsey Home Conferences

DMS 2010
 

DIRECTIONAL MEDIA STRATEGIES 2010


 

Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. BIA/Kelsey’s latest global Yellow Pages forecast indicates digital will account for 39 percent of Yellow Pages revenues by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric to a digital-centric industry. The future revolves around how publishers can best serve the needs of small business advertisers—with video, reputation management, mobile directories, group buying, SEM/SEO and more.

The Digital-Centric Era Starts Now

What are the Yellow Pages industry’s best strategies to pursue new opportunities? We’ll find out in Dallas Sept. 14-16, where Yellow Pages authority Charles Laughlin leads a BIA/Kelsey team and more than 50 top-level executives participating in DMS ’10. Click on Agenda to view the conference program.

 

Forecasting the Path to Digital
Check out the mid-year update to BIA/Kelsey’s Annual Global Yellow Pages Forecast (2009-2014).
Digital to Account for 39% of Global Yellow Pages Revenues by 2014

 

DMS '10 Headliners


Perry Evans

Perry Evans

Founder and CEO, Closely
Wednesday, Sept. 15, 8:45 – 9:30 am

 

Howard Lerman

Howard Lerman

Chairman, Cofounder and CEO, Yext
Tuesday, Sept. 14, 1:00- 1:45 pm

 

Lem Lloyd

Lem Lloyd

VP, North America Channel Sales, Yahoo
Wednesday, Sept. 15, 3:20 – 3:40 pm

Stephane Marceau

Stéphane Marceau

CMO, Yellow Pages Group (Canada)
Tuesday, Sept. 14, 2:10 - 2:30 pm

 

Tim O'Shaughnessy

Tim O'Shaughnessy

CEO and Cofounder, LivingSocial
Wednesday, Sept. 15, 8:45 – 9:30 am

 

Ken Ray

Ken Ray

VP and CMO, AT&T Advertising Solutions
Wednesday, Sept. 15, 11:15 – 11:35 am

 

Todd Rowe

Todd Rowe

Director of Global SMB Reseller Partnerships, Google
Thursday, 9/16, 8:45-9:15

 

 

Randy Wootton

Randy Wootton

VP, Global Search and Online Marketplace,
Microsoft Advertising
Thursday, Sept. 16, 9:15 – 9:45 am

 

 

Register Now

For questions or to register by phone, contact Sheila Steinmuller, client services and
conference support, at 609.512.1021 or e-mail.


 


 

 

 

 

WEBINAR
Yellow Pages, Local Search and the Path to New Digital Revenues
On Wednesday, Aug. 11, 2010, BIA/Kelsey’s Charles Laughlin led a discussion on the fundamental challenges facing the global Yellow Pages industry. He provided insight and analysis around the drivers of the digital shift and the building blocks of a diversified Yellow Pages business. He also provided a summary of what attendees can expect to hear at the DMS ‘10 conference.
View Webinar Video | PDF of Slides

BIA/Kelsey, 15120 Enterprise Court, Chantilly, VA 20151
Tel: (703) 227-9696 Fax: (703) 803-3299 E-Mail: tkg@kelseygroup.com
Copyright© BIA/Kelsey. All Rights Reserved