BIA/Kelsey analysts will kick off the conference with their perspectives on the state of the global Yellow Pages and local search industry and provide a roadmap for how DMS ’10 will help attendees seize near-, mid- and long-term opportunities in both traditional and digital media.

Tom Buono, CEO, BIA/Kelsey
Charles Laughlin, SVP and Program Director, The Kelsey Report®, and Managing Editor, BIA/Kelsey
Neal Polachek, President, BIA/Kelsey

Yext is one of the company’s at the forefront of the new paradigm of local performance-based advertising. Cofounder and CEO Howard Lerman will offer a compelling vision for how small-business advertisers will drive leads in the future.

Moderator: Charles Laughlin, SVP and Program Director, The Kelsey Report®, and Managing Editor, BIA/Kelsey

Understanding the Small-Business Advertiser

BIA/Kelsey will present breakthrough primary research on how small-business advertisers view the various opportunities presented to them to generate leads — from traditional media to local search, verticals, mobile and social media.

Steve Marshall, Director of Research and Consulting, BIA/Kelsey
 

Moderator: Charles Laughlin, SVP and Program Director, The Kelsey Report®, and Managing Editor, BIA/Kelsey
 

The iPhone has been a huge catalyst for innovation in mobile Yellow Pages. It’s no wonder, given Apple sold more than 3 million iPads through June (it was released in April), topping US$2 billion in sales. This is more than Apple pulls in from iPods and roughly half of iPhone sales. Will the iPad and other tablets, with much larger screens, prove to be an even more significant form factor for digital directories? We’ll ask some early adopters to show us their built-for-iPad apps and share their views on the impact this new form factor will have on the industry.

Michael Prichard, Founder and CTO, Willowtree Apps
Ron Mintle, President and CEO, Yellow Magic
Mike Wilson, GM and VP, Digital Media, Yellowbook
Moderator: Michael Boland, Program Director, Mobile Local Media  

Ins and Outs of Reputation Management — The Next Wave of SMB Support

Reputation management is widely viewed as the next big thing in small-business marketing. BIA/Kelsey has forecast the e-mail, reputation and presence management space will grow from US$460 million in 2008 to US$3.1 billion in 2013. We’ll ask some players in the midst of this issue to tell us why reputation management makes sense for directory publishers.

Emad Fanous, Cofounder, Solfo/YellowBot.com
Brendan King, CEO, VendAsta Technologies
Moderator: Matt Booth, Senior Vice President and Program Director, Interactive Local Media  

Mobile local search has become an established product category with real revenue opportunities. The big questions for us: How much, how fast and is it “new money” or cannibalized from somewhere else? We will hear from mobile advertising leaders about the money in mobile, and how revenues will grow over the next few years.

Ivan Braiker, CEO, Hipcricket
Carey Bunks, Group VP of Mobile, European Directories
Matt Myers, CMO and Cofounder, Shooger
Mathias Schroeder, Cofounder and Chief Product Officer, Adaffix
Moderators: Michael Boland, Program Director, Mobile Local Media and Charles Laughlin, SVP and Program Director, The Kelsey Report®, and Managing Editor, BIA/Kelsey  

Networking Reception in ‘The Big D’