 |
|
|
Conference Attendee
Dallas. Live Large. Think Big.
Join BIA/Kelsey On Facebook, Video: BIA/Kelsey Conferences
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8:30 am - 8:45 am | Day 2: What We Learned– Jed Williams, Analyst, BIA/Kelsey | ||
| 8:45 am - 9:15 am | Google’s Latest Word on Local | ||
|
Google is a reigning power in local online
advertising. But its relationship with the reseller community has undergone
substantial changes in the past year. Todd Rowe, Google’s director
of global SMB reseller partnerships, will present Google’s latest
thinking on local and offer an update on its approach to working with
local AdWords resellers. Todd Rowe, Director of Global SMB Reseller Partnerships, Google Moderator: Matt Booth, SVP and Program Director, Interactive Local Media, BIA/Kelsey |
|||
| 9:15 am - 9:45 am | DMS '10 Spotlight: Microsoft’s Local Love Connections | ||
|
Sometimes, the local online space feels like a dating game, as companies with one set of assets pursue partners that “complete” them. Microsoft is certainly an eligible player in this game. But how willing is it? It is generally assumed that Microsoft could play a major role in the directory space — but only if it sees directory as truly strategic. We’ll hear from Microsoft’s advertising point person about how the company views the local opportunity, where its strengths lie and its approach to partnering. Randy
Wootton, VP, Global Search and Online Marketplace, Microsoft Advertising |
|||
| 9:45 am - 10:15 am | Networking Refreshment Break | ||
| 10:15 am - 11:00 am |
Self-Service — It’s
Closer Than You Think |
||
|
Directory publishers may assume that self-service represents just a small part of future sales. But self service has quietly crept up, and could represent a real alternative to feet on the street, at least for certain types of sales. During this session, self service leaders will discuss the ins and outs they see with self serve: what works, what doesn’t, and how YP leaders can best leverage self service opportunities. Alexandre
Rambaud, Founder and CEO, AgendiZe |
|||
| 11:00 am - 11:45 am |
Engagement
Drivers for Online Yellow Pages |
||
|
Online directories are adding more sizzle to the consumer experience. Not just maps, but 3-D maps. Not just photos, but the ability to virtually walk down the streets of London or Vienna. More and more, content and functionality is being added to IYPs to make the user experience richer and more valuable. How successful are these efforts? What else can IYPs do to drive user engagement? Matthew
Bottomley, Director of New Media Product Marketing, Yell |
|||
| 11:45 am - 12:00 pm | Yellow Pages 2015: Transforming the Enterprise | ||
|
By now we’ve absorbed a terabyte of
insight on the new direction of Yellow Pages — more diverse, more
leads driven, much less print focused. Now we’ll gather together
some thought leaders and explore how it all falls together. What changes
are in store organizationally, culturally, financially, to make the business
viable in 2015 and beyond? |
|||
Conference Ends |
|||
Day One | Day Two | Day Three - Thursday, Sept. 16, 2010
Register
Now
For questions or to register by phone, contact Sheila Steinmuller,
client services and
conference support, at 609.512.1021 or e-mail.
|
