Following are promotional resources and guidelines to assist you in making the most of your participation at DMS ’10: Yellow Pages and Beyond.

Conference Promotion Resources

Speaker Press Release Template

An approved template press release is available for conference speakers who wish to promote their participation at DMS ’10. Click here or e-mail Eileen Pacheco to request the template, which you may customize with speaker and company details.

Event Calendar Listings

BIA/Kelsey encourages you to add DMS ’10 to the events/speaking engagements page of your company Web site. Following are details for an event calendar listing:

Directional Media Strategies 2010
Sept. 14-16, 2010
Dallas, Texas
http://www.kelseygroup.com/DMS2010  

Conference Logos

Conference logos are available for posting on your company Web site or for use in electronic communications. You may download files here, or e-mail Eileen Pacheco to request high resolution graphics.
 

		Image URL: http://www.kelseygroup.com/DMS2010/images/DMS10_logo200.jpg
		Image URL: http://www.bia.com/images/BIAKelseyLogo.jpg

Approved Conference Name

Please use one of the following when referencing the conference:

• Directional Media Strategies 2010
• DMS ’10: Yellow Pages and Beyond
• BIA/Kelsey’s DMS ’10 Conference

Approved Conference Boilerplate

Please use the following boilerplate description of DMS ’10 in press releases where the conference is a material element.

About DMS ’10: Yellow Pages and Beyond
Directional Media Strategies 2010 (DMS ’10: Yellow Pages and Beyond) is BIA/Kelsey’s 31st conference dedicated to the future of the Yellow Pages industry. For the second consecutive year, BIA/Kelsey is partnering with the Yellow Pages Association (YPA) to bring this event to the widest and most diverse audience of senior executives from across the global directional media industry. DMS ’10 will present a vision of the industry in 2015 and beyond. Sessions will drill deeply into the drivers of the Yellow Pages business in the future, with a focus on the building blocks of a diversified operation. For more information regarding DMS ’10, visit www.kelseygroup.com/dms2010.

DMS ’10 is produced by BIA/Kelsey, the leading provider of research, consulting, advisory services, valuation services and conferences for companies in the local media space. Additional information is available at www.bia.com and www.kelseygroup.com. The company’s blogs include: Global Yellow Pages - http://blog.kelseygroup.com/yellow-pages/; Local Media Watch - http://blog.kelseygroup.com/; Mobile Local Media - http://blog.kelseygroup.com/mobile/; and Digital Strategies for Broadcasting - http://blog.bia.com/bia/. BIA/Kelsey is on Twitter at http://twitter.com/BIAKelsey.

Press Kits

BIA/Kelsey allows up to 20 press kits from each exhibitor and speaker to be placed in the press room. We also suggest that exhibitors keep additional press kits on hand in their booths.

Press Room

A Press Room will be available for reporters covering the DMS ’10 conference, and will be equipped with high-speed Internet access. Exhibitors and participating companies will have access to the press room for the purposes of dropping off press kits and conducting press interviews.

All of the promotional resources described above are available upon request. For more information, contact:

Eileen Pacheco
(508) 888-7478
eileen@tango-group.com