Directional Media Strategies 2010

Eitan Ackerman, Executive Director, Marketing and Sales Engineering, Amdocs

Eitan Ackerman serves as the global executive director of marketing in the Advertising & Media Division of Amdocs. In this role, he has overall responsibility for the division’s marketing and pre-sales activities, including strategy and roadmap.

Ackerman has extensive experience in the advertising and media market as a developer and in various marketing and management roles. He started his role at Amdocs in 1988 as a developer and worked closely with several accounts over the years, supporting many of the back-end applications, such as in the areas of publishing, sales and SFA. He recently managed a large team of developers, IT and systems integrators to support one of the largest publisher’s operations. He was instrumental in leading the consolidation of that customer’s systems into one common system to serve all its regions, as well as its conversion and ongoing support.

Ackerman also has vast experience with the marketing and pre-sales areas. From 1995 through 2001, he participated in and led numerous customer contacts, pre-sales efforts, conference and convention attendance, and speaking opportunities.

Ackerman holds a Bachelor’s of Science in computer science from the Technion, Israel Institute of Technology, and just recently relocated to Israel.

Matthew Bottomley, Director of New Media Product Marketing, Yell

Matthew Bottomley is director of new media product marketing at Yell in the U.K., with responsibility for the consumer performance of its leading services Yell.com, Yell.com mobile and the voice service 118 24 7. The role incorporates responsibility for the brand and user experience.

Reporting to Yell U.K. Deputy Chief Executive Mark Canon, Bottomley’s remit includes responsibility for all aspects of strategy and development of Yell’s consumer products.

Bottomley joined Yell in March 2007 as head of market intelligence and insight, working across Yell’s products and service portfolio, including Yellow Pages.

Prior to joining Yell, he worked in senior management roles at Lloyds TSB, initially within customer service and latterly as director of group customer understanding.

Bottomley has a B.A. (Hons) degree in accountancy and financial management from Sheffield University.

Ivan Braiker, CEO, Hipcricket

Ivan Braiker has been a force for change in media and marketing for decades.

Braiker began his 30 years in broadcast media as an account executive with a CBS television affiliate in Las Vegas, but soon became co-owner and operator of a radio station there. In 1976 he took a position heading Belo Broadcasting’s radio division, where he was recognized as a successful major-market general manager.

He later cofounded and was president of Satellite Music Network, the first radio network to distribute live, 24-hour programming via satellite — an innovation that earned him Billboard Magazine’s “Trendsetter of the Year” award.

In the interim, he built a series of radio networks, starting with Olympia Broadcasting, which became one of the first publicly held radio groups. When Braiker got there, it was a single station; when he left, it held a 15-station portfolio with presences in eight key markets. He subsequently cofounded and served as president of New Northwest Broadcasters, which grew under his leadership to hold more than 40 stations.

Braiker’s reputation for leadership has earned him the respect of an entire industry. He is a frequent speaker at many advertising and media events, including conferences held by the National Association of Broadcasters and Radio Advertising Bureau.

Carey Bunks, Group VP of Mobile, European Directories

Carey Bunks is group vice president of mobile at European Directories, where he is responsible for developing the mobile channel into a significant contributor of usage and revenues across the group’s eight operating countries. Bunks was previously with Yell, where he was senior vice president of business development and head of Yell.com mobile. Before that he was chief technology officer of Webraska, a pioneer in mobile location-based services.

Bunks holds a Ph.D. from MIT and is a member of the Bear Stearns and Reuters network of experts. He is also a frequent speaker and author on technology and mobile, and holds multiple patents.

Gianluca Carrera, VP, New Media, Truvo

As vice president of new media for Truvo, Gianluca Carrera built the New Media team; launched a series of innovative online products that significantly grew online revenues; and introduced Truvo.com, a local community and search site. Truvo operates in three markets: Belgium, Ireland and Portugal.

Prior to joining Truvo, Carrera was vice president of operation strategy for Europe at Yahoo, where he contributed significantly to the optimization and rationalization of several products, services and properties throughout Europe.

Carrera started his career at Citicorp/Salomon Brothers in the fixed income research group. He left the banking industry to start the first European sponsored search engine in 2000. He was later head hunted by Overture to set up the Italian operations of its sponsored search business. Then as vice president of commercial strategy, Europe, he oversaw Overture’s European commercial strategy and managed its suite of search, advertising and local search products.

Carrera holds a degree in statistics and finance from the University of Milan.

Bruce Cotterill, CEO, Yellow Pages Group (New Zealand)

From launching his own computer company at 22 to becoming regional managing director of Australia and New Zealand of commercial real estate services giant Colliers Jardine at 34, Bruce Cotterill describes his career as a “vertical learning curve.”

Through an unrelenting focus on bottom line, he has developed a reputation for outstanding performance particularly in leading loss-making businesses into profitability. Throughout the 1990s despite an ailing, post-crash real estate market, he consistently led businesses in that industry to exceed profit expectations.

Cotterill has been a non-executive director and a consultant to a number of organizations in New Zealand and Australia, and was formerly chief executive officer of New Zealand’s biggest magazine group, ACP Media Ltd. in New Zealand.

In February 2009, having been on the Yellow Pages Group board for 18 months, he was appointed CEO of the company.

Paul Dawalibi, President and CEO, Praized Media

Paul Dawalibi is president and chief executive officer of Praized Media, where he is currently focused on helping every single small business around the world to grow its business. Previously, he was a venture capitalist at Saint Lawrence Capital, focusing on Internet, software and mobile investments. Dawalibi frequently writes and speaks about start-ups and the venture capital industry. Some of his commentary can be found through his alter ego — the VC Whisperer. He is also a frequent guest lecturer on entrepreneurship at Concordia’s John Molson School of Business. Prior to joining Saint Lawrence Capital in 2006, Dawalibi was the founder and CEO of Cereal Technologies. Cereal was focused on the development of unique mobile applications. Previously, he worked in sales and marketing at IBM, American Express and Sun Microsystems.

Dawalibi holds an Hon. B.Sc. in computer science from the University of Toronto and received his M.B.A. from the MIT Sloan School of Management.

Jim Delli Santi, CEO and Cofounder, LikeList

Jim Delli Santi has been working to crack the local Internet nut for the past 13 years, leading product strategies and Internet revenue-generating initiatives for Yahoo’s CPL lead generation, Yahoo Search Marketing, BrandsDirect, CarsDirect.com and SBC Interactive Media, publisher of SmartPages.com. Delli Santi authored the geotargeting strategy for Yahoo resulting in its acquisition of WhereOnEarth and the establishment of the Y-Geo team. He has also co-authored five patents on geo-relevancy and lead generation.

Tobias Dengel, CEO, Willowtree Apps

Previously, Tobias Dengel cofounded Leads.com. As president of the company, he managed its rapid expansion as an early pioneer in packaging online search products, including Google, Yahoo, MSN and AOL, together for sale to small businesses. After growing the company to more than 60 employees in two years, Leads.com was sold to Web.com where Dengel continued to work in an executive role until 2009.

Prior to starting Leads.com, he was general manager of AOL Yellow Pages. He previously held a variety of roles in the AOL Business Affairs department, including vice president, international. Dengel began his career as an analyst at the management consulting firm AT Kearney. He holds a B.S.E .in finance (Wharton) and a B.S.E. in systems engineering, both from the University of Pennsylvania.

Tim Dinovo, Senior VP, Product Development Corp.

Tim Dinovo, senior vice president at Product Development Corp. (PDC), is responsible for the organization’s Corporate Information Services in the U.S., U.K., Canada and Australia. Comprising 500 professionals, PDC is dedicated to effectively managing the delivery of promotional products. The company distributes over 250 million telephone directories and other advertising material, while processing more than 120 million residential and business address records annually.

Dinovo is a 25-year veteran of the distribution, telemarketing and telecommunications business and holds a B.S. from the State University of New York.

Jad Dunning, Founder, President and CEO, DriverSide

Jad Dunning brings more than 13 years of experience in start-up environments and well-established growth companies to his role as president and chief executive officer of DriverSide. Since 1995 he has been at the forefront of developing and growing online consumer services.

Prior to founding DriverSide, Dunning was president of StepUp Commerce, which was acquired by Intuit in August 2006. Earlier, he served as general manager of direct marketing at Peet’s Coffee %26 Tea, where his oversight of the direct channel resulted in consecutive year-over-year 100 percent increases in sales growth. In 1996 he cofounded and launched CompareNet, an online feature comparison site. In 1999 CompareNet was acquired by Microsoft, where Dunning then led and grew MSN Shopping with revenues growing 60 percent over the previous year.

Dunning earned a B.A. at St. Lawrence University and a J.D. at the University of San Francisco.

Perry Evans, Founder and CEO, Closely

The pathway of our founder, Perry Evans, seems to have been hand-crafted for the development of Closely. Having led the formation and development of MapQuest, Jabber and Local Matters over the past 15 years, Evans has been a true pioneer in the progression of location-based publishing, real-time messaging and local search. He recruited a select team that shared his passion and brought depth to the key pieces of the puzzle for Closely.

Emad Fanous, Cofounder, Solfo/YellowBot.com

Emad Fanous is a longtime local search technology executive and consultant. The cofounder of YellowBot, Fanous started his local search career at Citysearch, where he served most recently as chief technology officer, and has worked with many search companies.

Trip Foster, VP Marketing, MediaTrust

Trip Foster’s experience encompasses 18 years of technology and media marketing. Currently, he is focused on online media, specifically within the pay-for-results space. Foster is currently vice president marketing at MediaTrust. In this role, he oversees the firm’s interactive and marketing strategies and guides its implementation across MediaTrust’s businesses.

Foster joined MediaTrust with more than a decade of experience in new media and software delivered as a service. Prior to joining MediaTrust, he served as vice president, marketing and client services, at Intellibank, an early software-as-a-service software provider used by Pershing, The Bank of Montreal, La Branche Securities and Visual Sciences. Foster has also served as vice president of marketing at Net Exchange, a pioneer of marketplace optimization software used by Schneider Logistics, Sears Logistics, State Street Bank and the Department of Defense. Additionally, Foster was one of the original entrepreneurs at CheMatch, an online chemicals marketplace that was eventually acquired by the IntercontinentalExchange (NYSE: ICE). He has also previously worked for advertising agencies such as McCann-Erickson and The Ad Store, serving clients including Sony, Visa, Coca-Cola, Salomon North America and Vail Resorts.

Michael Francesconi, Director, Content and Community, CityGrid Media

As director of content and community for CityGrid Media, Michael Francesconi is responsible for the creation, aggregation, distribution and monetization of user-generated and professional content across CityGrid owned and operated properties and partner sites, including social networks and popular mobile applications. Prior to working at CityGrid Media, Francesconi was a marketing director at digital agency Fanscape and editor for the Huffington Post.

Zeev Gruber, VP Marketing and Business Development, Golden Pages Group

Zeev Gruber serves as vice president of marketing and business development for Golden Pages Group, Israel (GPM). He is responsible for Golden Pages’ marketing strategy including branding and advertising, marketing communications, product portfolio, SEO and SEM strategies, mobile and social media. He is also responsible for identifying, analyzing and evaluating new business opportunities and initiatives. Prior to joining GPM four years ago, he served as vice president content and programming at MSN Israel and as a founding key executive and chief content officer of TheMarker, the leading financial media in Israel.

Gruber is a graduate of law and economics and also holds an L.L.M. degree in commercial law, all from Tel Aviv University.

Stephen Gibbons, VP of Marketing, Urban Strategies, Dex One

Stephen Gibbons serves as vice president of marketing, urban strategies, for Dex One and is responsible developing multiplatform strategies designed to increase consumer and client satisfaction in Dex One’s large markets. He has been with the company since 2005.

Prior to moving to his new role earlier this year, he served as Dex One’s vice president of national sales. Before joining the company, Gibbons held senior leadership positions in sales and marketing at Ketchum and AT%26T.

Gibbons holds an undergraduate degree in economics from the University of Notre Dame and an M.B.A. in finance from Loyola University of Chicago.

Jill Hammond, VP, Consumer Digital Experience, Dex One

As vice president of Dex One’s Interactive group, Jill Hammond is responsible for strategy and management of all DexKnows consumer platforms — from desktop to mobile to emerging technologies — and most recently oversaw the launch of Dex One’s first vertical offering, DexKnows Weddings. She joined the company in 2004.

Prior to her current role, Hammond led the company’s competitive strategies and innovation team and Dex Search Marketing group. She holds a Bachelor of Science in business administration from East Carolina University.

Brendan King, CEO, VendAsta Technologies

Brendan King is chief executive officer of VendAsta Technologies, the software company behind StepRep. King has overseen StepRep’s emergence as a leading provider of reputation intelligence solutions for small businesses. He has worked closely with the development team on new content discovery methods, automated sentiment analysis and techniques for measuring share of voice.

Before cofounding VendAsta, King was chief operating officer and a director of Point2 Realty Solutions, where he was the entrepreneurial driving force behind Point2 Agent, growing its membership to more than 165,000 agents and brokers in 85 countries. In 2007 he was named one of the “100 Most Influential Real Estate Leaders” by Inman News.

Earlier in his career King founded and sold two successful computer retailing operations, Delron (1990-1995) and CompuSmart (1995-2000), the latter of which was franchised across Canada. He has also worked for Cameco as a geophysicist, and holds an advanced bachelor’s degree in physics from the University of Saskatchewan.

Andrew Klein, Founder, Chairman and CEO, Spotzer

Andrew Klein started Spotzer in 2006 with the mission to make local advertising fast, easy and affordable for small businesses.

Previously, he founded four other businesses: Wit Capital (the first Internet investment bank); Soleil Securities (the largest distributor of U.S. independent equity research); SkyBridge Capital (a hedge fund incubation fund with a strategic relationship to the private investment company of Michael S. Dell); and Spring Street Brewing Co. (a microbrewery).

Klein is a graduate of Harvard Law School and Brandeis University.

Isabelle Lascombe, Marketing Director, PagesJaunes

Isabelle Lascombe, joined PagesJaunes in June 2006 as marketing director for print media (White Pages and Yellow Pages directories). Before joining PagesJaunes, Lascombe worked for 15 years for France Telecom, the incumbent telco. She conducted the rebalancing of tariffs for the fixed telephony segment when the market opened to competition and developed several features for the fixed network as well as numerous calling plans.

Lascombe holds a diploma from HEC, the French leader of management schools.

Howard Lerman, Chairman, Cofounder and CEO, Yext

Howard Lerman founded Yext in 2006 with the vision of improving the way local businesses and consumers connect. Yext is Lerman’s fourth Internet company, the past three of which have had successful exits. Lerman is a graduate of Duke University.

Lem Lloyd, VP, North America Channel Sales, Yahoo

Lem Lloyd is vice president of channel sales for North America, responsible for managing Yahoo’s sales relationships with some of the nation’s largest publishing partners, including Yahoo’s network of advertising resellers.

As local businesses shift their advertising spend to online, capturing more of the local ad market is a major focus for Yahoo. Lloyd manages the company’s reseller marketplace that includes both online-only and traditional media partners, such as directory and broadcast companies. He also manages the Yahoo Newspaper Consortium, the company’s pioneering partnership with more than 800 local U.S. newspapers. The multifaceted partnership includes a range of components, from ad-serving solutions and content distribution services, to the cross sales of both publisher and Yahoo behavioral targeted ad inventory.

Prior to joining Yahoo, Lloyd was vice president of sales and business development at Oodle, a local listing company that powers the local classified marketplaces for such companies as AOL and Yell.

Lloyd spent 12 years at Knight Ridder, becoming its vice president and corporate director of classifieds responsible for the company’s print and online classified businesses across its 30 newspapers, and for its sales relationships with CareerBuilder and Classified Ventures. Prior to this, Lloyd ran The Real Cities Network, a national advertising network.

A graduate of Columbia University’s Graduate School of Journalism, Lloyd started out as a reporter covering Capitol Hill, later writing for The Philadelphia Inquirer.

Stéphane Marceau, Chief Marketing Officer, Yellow Pages Group (Canada)

Stéphane Marceau joined Yellow Pages Group in July 2009 as chief marketing officer.

Prior to joining the company, Marceau had been building and growing successful communications businesses for more than 15 years. He cofounded and was chief executive officer of Theralive, a company specializing in mobile health applications and services. Marceau also previously cofounded and was CEO of Mobivox, a global mobile platform.

In addition to his entrepreneurial background, Marceau served as vice president with Bell Canada for more than five years where he built and grew several new business lines, including Bell Interactive, the company’s e-commerce group.

Marceau holds a master’s degree in management of technology from the University of Waterloo and a bachelor’s degree in finance from the Université du Québec à Montréal. He also sits on the board of several Internet start-ups.

Sivan Metzger, GM, Kenshoo Local

Sivan Metzger founded and leads Kenshoo’s strategic Kenshoo Local business. Metzger comes to Kenshoo after spending a decade at Mercury Interactive (MERQ - later acquired by HP), where he started and led successful multimillion-dollar businesses in both North America and EMEA.

Ron Mintle, President and CEO, Yellow Magic

Ron Mintle is president and chief executive officer of Yellow Magic. Mintle has been implementing directory publishing systems for more than 39 years and was a member of the team that created one of the industry’s first computer-based Yellow Pages systems. The current Yellow Magic suite of software solutions represents the seventh-generation of directory systems designed by Mintle. Current development is focusing on paperless business and publishing solutions in conjunction with revenue-generating products and features for mobile devices.

Matt Myers, CMO and Cofounder, Shooger

Matt Myers, chief marketing officer and cofounder of Shooger, brings 20 years of online marketing and innovation to the Shooger team where he leads the company’s marketing, business development and sales operations. Previously, he founded and served as the general manager of Internet Strategy Group, a leading performance-based marketing agency, formerly ranked one of the top five interactive agencies in Baltimore. He also served as vice president of Internet strategy for Sylvan Learning Systems and launched United Airlines’ first Web site in 1995.

Myers holds an M.B.A. from Georgetown University – The McDonough School of Business and a B.A. from The University of Michigan.

Tim O'Shaughnessy, CEO and Cofounder, LivingSocial

Tim O’Shaughnessy is chief executive officer and cofounder of LivingSocial, the social commerce leader behind LivingSocial Deals and top-ranking Facebook applications “Pick Your Five” and Visual Bookshelf. Prior to LivingSocial, he led the consumer products team at Revolution Health, and managed product launches at AOL.

O’Shaughnessy graduated from Georgetown University with degrees in marketing and operations and information management.

Paul Plant, Founder, Radicle Consulting

Former Yell executive Paul Plant has spent his entire career in advertising and media, and today he fronts his own company, Radicle Consulting, sharing his vast operational knowledge with a growing client portfolio.

At Yell he spent 18 years in the senior management ranks, having previously joined the company as a sales representative following 10 years working in regional newspapers.

Plant successfully led Yell’s sales operation in London for five years in the mid-1990s and then became part of the small team that developed Yell’s entry strategy into the U.S. market, resulting in the $665 million purchase of Yellowbook in August 1999, quickly followed by further acquisitions.

He went on to head up Yell’s New Media Sales and Operations teams, working on both sides of the Atlantic, before being appointed to lead Product Development and Innovation, based in the U.K.

In more recent times his remit extended to include the exploration of new channels to market for Yell, as well as helping to develop and shape the future operating model for the U.K. business as the dynamics of the industry started to encounter major disruptive change. Plant’s breadth of knowledge and experience gained across many roles and in many markets enables him to offer a unique industry perspective and insight.

Scott Pomeroy, President and CEO, Local Insight Media

Scott Pomeroy is president and chief executive officer of Local Insight Media, with overall responsibility for the company’s strategy, growth and value creation. Local Insight Media, through its subsidiaries and affiliated companies, owns and operates seven Yellow Pages and local search companies, including The Berry Co., which it acquired in April 2008. Now the fifth-largest directory publisher in the United States, Local Insight Media provides print and online directories in 42 states, Puerto Rico and the Dominican Republic; serves approximately 300,000 small-business advertisers; and generates approximately $650 million in annual revenues.

Prior to joining Local Insight Media, Pomeroy was executive vice president and chief financial officer for Dex Media, where he served in other key leadership positions, including senior vice president of finance and vice president/treasurer. During his tenure, Pomeroy was instrumental in achieving a successful “carve-out” from Qwest and in raising more than $10 billion in debt financing and $1 billion in equity financing in a successful IPO.

Over the course of his 23-year career, Pomeroy has held leadership positions in diverse industries, including CFO for Eotec Capital and president and chief operating officer of Lewis Food Groups. Pomeroy began his career with KPMG Peat Marwick. He holds a B.B.A. in accounting from the University of New Mexico and is a certified public accountant (inactive). A member of the Yellow Pages Association Board of Directors, Pomeroy is a frequent speaker and contributor at industry and financial conferences.

Alf Poor, GM, WebsPlanet USA

Alf Poor is General Manager of WebsPlanet’s North American operations, overseeing all aspects of sales, business development and strategy. Prior to WebsPlanet, Alf was COO for The Relegence Corporation, a real-time search and information service that was acquired by AOL in Nov 2006. During his 8 years with Relegence and AOL, teams under his control managed complex and high-profile work streams on projects at some of the world’s largest financial institutions, and later for internal AOL projects in the areas of Advertising, Real-time news, Taxonomy %26 Data Classification, Semantic Search, Behavioral Targeting, Geo-location and Hyper-local news aggregation. A hands-on Executive, Alf’s commitment to local business advertising is as strong as his sense of humor.

Michael Prichard, Founder and CTO, WillowTree Apps

Michael Prichard founded WillowTree Apps, a boutique mobile app and mobile Web optimization company, in June 2007. WillowTree Apps helps clients realize the potential of rapidly evolving mobile technologies, from developing a mobile strategy to launching mobile products. It has built apps for the Game Show Network, Babycenter.com, Crutchfield Electronics and the University of Virginia — to name a few.

Previously, Prichard was founder and president of WillowTree Interactive, which developed an enterprise e-mail archiving service called Archao. The technology was sold in 2007 to Trustwave and fully integrated in early 2008.

Prichard began his career as a Web developer for Rotech Healthcare, one of the largest durable medical equipment providers in the country with annual revenues of more than $600 million, 4,500 employees and 500 locations across 48 states. He helped design, develop and implement many of Rotech’s key systems, including an internal pharmacy solution for the company’s centralized prescription refilling service that shipped upwards of 4,000 prescriptions per day.

Alexandre Rambaud, Founder and CEO, AgendiZe

Alexandre Rambaud founded AgendiZe in 2003 after being frustrated by the difficulty of saving and sharing product and directory information online. Today, AgendiZe is the leading all-in-one engagement platform that powers more than 30 of the world’s leading local and Yellow Pages publishers.

Rambaud has held senior positions in the information technology business for more than 20 years. Prior to AgendiZe, he was executive vice president for international operations at Mediapps, a leading European software and portal vendor, where he set up and managed profitable subsidiaries in Germany, the U.K. and Spain. His international background also includes a stint as strategic alliances director for Meta4, a major European HR and knowledge management software firm, and five years as Oracle sales director in Madrid, where he held overall responsibility for a multimillion-dollar business unit.

Rambaud holds a master’s degree in accounting and finance from the University of Paris and attended INSEAD-Euroforum’s Executive Program.

Pete Rand, Operations Director, LinkDirect

Pete Rand has been involved in the U.K. delivery marketplace since 1982, cofounding LinkDirect in 1995.

His roles during that time have covered all aspects of the industry. Over the past 11 years, his main focus within LinkDirect has been the creation of a directory delivery unit within the company from scratch to challenge the existing suppliers in the marketplace. This resulted in growth over the past eight years from working for one customer on four deliveries per annum to delivering the most editions of any company in 2010.

Rand has been pivotal to the introduction of new technology to the U.K. delivery marketplace, introducing many of LinkDirect’s targeting and mapping advances over the past few years.

Rand is a fellow of the Institute of Direct Marketing and a member of the Institute of Sales Promotion in the U.K.

Ken Ray, VP and Chief Marketing Officer, AT%26T Advertising Solutions

Ken Ray is vice president and chief marketing officer for AT%26T Advertising Solutions, supporting the brands The Real Yellow Pages and Yellowpages.com. Advertising Solutions is one of AT%26T's four major business units and has $5 billion in annual revenues.

After joining AT%26T/BellSouth’s strategy organization in 1994, Ray moved through a series of operational assignments where he led teams of up to 4,000 people. These roles included service as vice president/general manager consumer services, network vice president and sales vice president for wholesale.

Ray’s career stops before AT%26T included Procter %26 Gamble, Booz Allen Hamilton, and AFLAC.

Ray has an undergraduate degree from Vanderbilt University and a master’s in business administration with distinction from Harvard Business School.

Todd Rowe, Director of Global SMB Reseller Partnerships, Google

Todd Rowe leads Google's channel sales organization globally, which is one of Google's fastest growing sales organizations worldwide. He is responsible for selling Google's AdWords, video and mobile products to small and mid-sized companies through third parties in North America, Europe, Asia Pacific and Latin America. Todd has 20 years experience in the hardware and software industries, with sales, marketing and general management experience. He is experienced in building high-growth businesses, having built and managed mid-market oriented businesses in domestic and international markets. Before joining Google, Todd was the Group Vice President %26 General Manager of SAP Business Objects' Mid-Market business unit, responsible for Sales, Marketing, Product Management and Strategy, growing the business to over $500 million. Todd began his career at IBM in direct sales, where he achieved the Top 1% of Sales nationwide. Todd earned an MBA from the Wharton School of Business, and graduated Phi Beta Kappa and Magna Cum Laude from the University of Utah.

Pete Ryan, CEO, Moon Valley Software

Pete Ryan has software industry tenure of 32 years. Ventures include Executive Systems, Xtree Co., Acorn Publishing, 2-Step Distribution and Marketing, and Moon Valley Software. Clients include IBM, Epson America, Fujitsu, NEC, Logitech, Philips and Acxiom.

Ryan specializes in providing technology planning and development for consumer software. Methods of delivery from software publisher to the consumer range from retail distribution, O.E.M. bundling and online/Internet access.

Neil Salvage, Executive VP, Advertising, CityGrid Media

As executive vice president of advertising at CityGrid Media, Neil Salvage is responsible for delivering high-impact CityGrid Network advertising programs to merchants acquired via the CityGrid Media direct sales team as well as partner sales organizations. Dedicated to demonstrating the power of CityGrid Media’s local search advertising solutions, he is in charge of building and managing a world-class sales organization and developing partner relationships and best-in-class products.

Salvage has extensive experience in local search, online Yellow Pages and print media. Prior to joining CityGrid Media, he served as vice president of sales for Yellowpages.com.

Salvage holds an M.S. from Webster University in computer information systems and a B.S. from University of South Carolina in business management.

Jim Schoonmaker, CEO, EveryScape

Jim Schoonmaker has spent the past 17 years in the high-technology industry, the past 10 of which founding and leading technology based start-ups. He joined EveryScape (formerly Mok3) in March 2005 after four years as president and chief executive officer of Liquid Machines. During his tenure at Liquid Machines, the company grew from inception to market leader in enterprise rights management solutions, formed strategic partnerships with Microsoft and EMC, acquired Ominiva Policy Systems, and won accolades for its revolutionary Document and Email Control product lines.

Prior to Liquid Machines, Schoonmaker was president and founder of NerveWire Ventures. As a founding member of NerveWire’s management team, he helped grow the company to more than 300 employees and first-year revenues of $34 million. Prior to NerveWire, he was the founding CEO of InterSense, a pioneer in applications for visual simulation and immersion.

Before receiving an M.B.A. from the MIT Sloan School of Management, Schoonmaker held senior management roles in product marketing, operations and product development at Textron Corp.

Mathias Schroeder, Cofounder and Chief Product Officer, Adaffix

Mathias Schroeder is cofounder and chief product officer for Adaffix. In his role he defines the visionary product roadmap, user interface and device strategy. He makes things happen. Schroeder is an expert in mobile search applications and user interface design for the mobile screen. Over the past six years, he successfully launched mobile local solutions for directory publishers worldwide in countries such as the U.S., Australia, New Zealand, South Africa, Denmark, Sweden, the U.K., Finland, Norway and Germany. Prior to Adaffix Schroeder represented mobilePeople as senior project manager in the company’s branch office in Australia. Schroeder holds a degree in engineering from Copenhagen University College.

Daniel Shaked, Founder and CEO, No Problem

Daniel Shaked founded No Problem in 2006 with a vision of it becoming a global company providing a Web traffic monetization platform for directory publishers. Under his leadership No Problem Israel grew from concept to become a successful pay-per-call local publisher utilizing the No Problem unique technology platform. Prior to founding No Problem, Shaked served as vice president operations at SmarTeam, acquired by Dassault Systèmes (DASTY, NASDAQ).

Shaked served for 12 years as an officer in the Israel Defense Forces and currently holds the rank of LTC in the IDF Active Reserves. He has a bachelor’s degree in mechanical engineering from Braude College and an M.B.A. from Darby University, U.K.

Andrew Shotland, Proprietor, LocalSEOGuide.com

Andrew Shotland is the proprietor of LocalSEOGuide.com and one of the top local search consultants in the world. Shotland offers full-service SEO, search engine advertising, Web site strategy and local search consulting with a specialty in Yellow Pages and local directories SEO. He has provided his services to numerous large media and e-commerce companies, including Bing, DexKnows.com, Yellow Pages Group of Canada, Truvo, Telegate Media, Business.com, The Los Angeles Times, The NY Daily News, Cox Communications, and Ingenio/AT%26T, and to start-ups such as ChaCha.com, Friendster, MOG.com and others.

Shotland also is the editor of the popular Local SEO Guide blog, the local search engine optimization and local search marketing blog that provides simple tips, trends, how-to’s and strategies for small businesses and marketers in the local search industry.

Shotland has more than 15 years of experience in the Internet. He was a founding member of NBC’s Internet group and a former GM of NBC.com. While at NBC, he created NBC-IN, the first national network of local TV station Web sites. Most recently he was vice president business and product development at Insider Pages, a pioneering local social search engine that was recently acquired by Citysearch. At Insider Pages, Shotland developed local SEO strategies and techniques that helped attract more than 3 million monthly unique visitors and over 600,000 reviews of local businesses almost entirely via search engine referrals.

Andy Sims, Global Director of Advertising, Skype

Andy Sims is the global director of advertising for Skype. In this role, he is responsible for developing and marketing global advertising products including the Skype Click-%26-Call ads, which turn any phone number into a click-to-call ad anywhere it appears on the Web, from search engines, to e-mail, to directories, and instantly transform banner ads into click-to-call ads. Sims is based in San Francisco, California, where he manages teams in the U.S. and Europe.

Prior to Skype, Sims was chief executive officer and president of Brothers By Choice, a full-service new media advertising agency he cofounded in 2006. He and his partners created notable campaigns for Heineken, ESPN, Seagate, Maxtor, 2KSports, Autodesk and Sagatiba USA.

Gregg Stewart, President, 15Miles

Possessing a successful career that spans more than 20 years in interactive advertising and local-search marketing, Gregg Stewart has managed local-search programs for Fortune 500 companies, including ADT, Sunrise Senior Living, Culligan Water, GE, Enterprise Rent-A-Car and Hilton Hotels. Prior to joining TMP Directional Marketing (TMPDM), Stewart was executive vice president of Wahlstrom Group and president and founder of Wahlstrom Interactive. He went on to become senior vice president of channel management and marketing at Fathom Online.

Deeply versed in the industry and a seasoned veteran of local search, Stewart joined TMPDM as senior vice president of its eastern region in January 2006, successfully managing the interactive and local-search programs. In January 2007, he assumed the role of senior vice president of interactive to develop TMPDM’s integrated-media solutions. That involved leading TMPDM’s executive contingents through extensive training to transition from a purely traditional agency to a comprehensive media firm — offline and digital — the past four years. He was responsible for assembling high-performance teams that researched and developed relevant, cost-effective online and mobile solutions to yield sales-generating results at the local level. Following this successful transition, Stewart was integral in launching the agency’s interactive-media division 15miles, where he currently serves as president.

You can find Stewart's contributions as an expert author for ClickZ.com. He has also conducted numerous webinars and has led sessions at leading industry conferences nationwide.

Maggie Stonecipher, Assistant VP of Paper, Print and Delivery, Dex One

Maggie Stonecipher is the assistant vice president of paper, print and delivery for Dex One and has held increasingly responsible roles in print and delivery operations since 1992. She currently manages the manufacturing and oversees distribution of all Dex One directories across the company’s 28-state region. She is also responsible for supplier negotiation and management of all associated costs.

Stonecipher joined the company in 1989 in human resources and was responsible for employment and employee development. Prior to joining Dex One, she worked for Southwestern Bell Telephone Co. (now AT%26T) from 1982 to 1989 with positions in outside network assignment, information technology, labor relations, and management development and training.

Stonecipher has been the leader of the company’s “Select Your Dex” customer choice initiative since its inception in 2007. She was recognized by the Yellow Pages Association with the Stuart Stanze Award for her efforts working with legislators and social activists to promote the industry’s commitment to self-regulation by honoring consumer choice. Stonecipher holds a B.S. in business administration from Trinity University in San Antonio, Texas, and an M.S. in management sciences from St. Louis University.

Darren Waddell, VP of Marketing, MerchantCircle

Darren Waddell is the vice president of marketing at MerchantCircle, bringing more than 12 years of marketing experience in the retail, Internet and software industries. Prior roles include leading outbound marketing for VeriSign’s SSL Division and heading up marketing at Offermatica, the marketing optimization platform acquired by Omniture. Waddell has also held senior management roles at venture-backed Internet companies and at market research firm Gartner. He is passionate about the evolution of Internet marketing and aims to accelerate the adoption of the Internet as a means of connecting businesses and people everywhere.

Waddell holds an M.B.A. from Santa Clara University and a Bachelor of Science degree from the University of California, Davis.

Jeff Whitehead, Head of Social Media, 3L System Group

Mike Wilson, GM and VP, Digital Media, Yellowbook

A 20-year veteran of Internet and mobile communications, e-commerce, online search, social media and performance marketing, Mike Wilson is responsible for day-to-day leadership and $350 million P%26L for Yellowbook’s Internet properties, including Yellowbook.com; its mobile platforms/applications; and its fast-growing search engine marketing product suite, WebReach. He leads development, marketing, product management and operations for Yellowbook’s online services and products. In addition, he oversees user experience, traffic acquisition, business development, mobile/social media applications and all critical growth metrics for Yellowbook’s online businesses.

Prior to Yellowbook, Wilson led syndication and business development for top online comparison shopping engine PriceGrabber.com, where he had global responsibility for PriceGrabber.com’s $80 million content distribution business and ad network. In addition, he also oversaw strategic partnerships with portals and ISPs, search engines, social media communities and technology companies. Prior to joining PriceGrabber.com, Wilson served as vice president of business development for InfoSpace. Before InfoSpace, he was senior vice president of corporate development at POPcast and vice president of content and distribution at Teleglobe International, managing revenue operations in Europe, Asia and North America. He spent the first nine years of his career at Verizon in various senior marketing roles.

Wilson holds a Bachelor of Business Administration degree from Loyola College, Sellinger School of Business and Management.

Randy Wootton, VP, Global Search and Online Marketplace, Microsoft Advertising

As vice president of Microsoft Advertising’s Global Search and Online Marketplace, Randy Wootton oversees a team of 300 who provide sales, service, marketing, support and operations for the SMB segment in search and operations support for all segments.

Previously, Wootton was general manager, U.S. Specialist Sales, charged with delivering solutions that helped Microsoft’s clients engage their customers more effectively online. His team of 100-plus highly specialized sales executives was responsible for delivering $1.3 billion for Microsoft last year.

He started his career at Microsoft in its Online Services Business. As a general manager, he was responsible for managing and scaling worldwide online service operations, which included more than 300 Microsoft personnel and 100-plus vendors to support $1.8 billion in 81 countries. In this role, he focused on providing global e2e client service for MSN’s “enterprise” media clients.

Prior to MSN, Wootton spent several years at Atlas DMT, the technology division of aQuantive. As director of Atlas’ International Division, he worked with resellers to launch sales and service operations in six countries in the EU, integrated an acquisition based in Israel, and launched a satellite office in Australia. Before this, he spent several years in Atlas’ product group as both a product manager and group product manager for products such as Precision E-mail and Customer Targeting.

Before joining aQuantive, Wootton spent time as a management consultant and vice president of marketing for US Bridge. In another life, he was a bombardier/navigator in A-6 Intruders and spent several years teaching English at the U.S. Naval Academy.

Wootton received a B.S. from the Naval Academy, an M.A .from St. John’s College and an M.B.A. from Harvard Business School.