BIA/Kelsey Home Conferences

DMS 2010
 

SPONSORS AND PARTNERS

Get your company in front of Global Yellow Pages decision makers.

CORPORATE SPONSORS
(as of 9/8/10)
 

3L Systems

3L System Group began its operations in 1976. Today, the company has approximately 75 employees. Two thirds of staff are under 40 years. 3L is renowned in the industry for its media agnostic, futuristic and innovative system development and flexibility in workflows.

With a customer portfolio that includes Local Insight Media, The Berry Group, Eniro, European Directories and Singapore Press Holdings, just to name a few, 3L has been working with some of the most innovative and successful publishers in the industry.

Indicative of the entire process is the construction of easily customized, rapid implementation and user-friendly system. Add to the reliability and easy system maintenance and you have the 3L System Group in a nutshell. www.3lsystem.se

Acxiom

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.

Agendize

AgendiZe helps advertisers convert online traffic into conversations with customers. As a valuable add-on to mass-produced websites and SEM landing pages, the Agendize Lead Optimizer Pack generates up to 50% more conversations (calls, chats, visits, and appointments) and increases the opportunities to be remembered and recommended by up to 20x. The Agendize Lead Optimizer Pack is a white label solution especially designed to meet your needs - whether you need to integrate it directly in your own workflow or not. It also provides a fully integrated reporting solution on each engagement feature and on overall traffic to your websites. Agendize already empowers 30 of the world’s leading local advertising publishers, and an increasing number of interactive marketing agencies, providing engagement features to businesses in over 25 countries.

Akesios

The Akesios technologies allow publishers to view, manage and enhance their lead generation programs. In order for publishers to sell leads, they need to understand how their current products are performing and to understand the quality of the traffic their sites and their distribution network bring to their advertisers. Akesios enables these publishers to manage this transition in a step-by-step process, and provide tools to automate the optimisation of the leads program.

amdocs

The Amdocs Advertising and Media division is the market leader in local advertising solutions. Amdocs’ comprehensive line of solutions, products and services enable transformation of local content and advertising publishers into the destination of choice for advertisers, consumers and distribution partners. Amdocs’ offering comprises modular and agile front to back-end solutions that manage the entire advertising process and monetize consumer traffic across multiple delivery platforms and media. To learn more, visit our website: amdocs.com/Local Advertising & Yellow Pages.

Appticity

Appticity is a self-service app creation platform that allows SMBs to offer a beautiful, feature rich iPhone, iPad, Android, or Blackberry smart phone application to their customers. These company-specific applications provide one-touch access an SMB’s business information, including products, services, locations, directions, and social media as well as enable their customers to receive and share specials, promotions and coupons. We offer a white label solution and complete support for YP publishers and other SMB-focused companies interested in selling our solution locally, regionally or nationally. For more information please visit our web site at www.appticity.com or call (415) 367-5676.

AT&T Advertising Solutions

As a leader in local search AT&T Advertising Solutions is uniquely positioned to be the one stop shop for a business’ essential advertising needs, reaching ready-to-buy consumers across multiple media platforms including print, online, mobile, TV, direct mail and more. One ad buy on YP.COM provides access to the YP.COM Network and over 100 properties such as Bing, Yahoo and AOL. Our network reach exceeds 70 million online visitors a month, making us a top 40 web site. We recognize the environment has changed, shift is occurring and have expanded our advertising products and services, offering mobile web sites, online banner displays, video profiles, online presence management tools and more. For more information, please visit us at www.adsolutions.att.com.

CellCity

Cellcity is a leading mobile solutions developer for the local search industry with a specialization in monetizing mobile search and customizing mobile marketing solutions to run on every type of mobile operating system via Cellcity’s xPlatform™ solution. Cellcity is the exclusive reseller of AdServXT™, a customizable mobile ad serving solution, enabling mobile applications owners to serve advertising and marketing solutions on behalf of their customers. Our customers include leading local search providers, Banks and Telco providers in Asia, Europe, the Americas, South America and Israel. If having a mobile strategy is important to you, you need to speak to us.

Duda Mobile

DudaMobile's platform enables creating highly tailored mobile websites by leveraging existing Internet websites, quickly and cost-effectively. The unique advantage of using DudaMobile is that it keeps a mobile site automatically updated reflecting any changes made to the original Internet website with zero maintenance required. Yellow Pages companies, website builder platforms and web hosting companies can now offer their customers a mobile optimized site suited for today's Smartphones with mobile features like click-to-call, mobile maps and directions, and SMS capabilities that help convert mobile traffic to paying customers. For more information, visit www.dudamobile.com.

idomoo

idomoo offers an innovative Automatic Video Production Factory. It facilitates the automatic, self-serve creation of high quality videos, while dramatically reducing video production complexity and costs. Whether it is for the creation of personal videos or commercial video ads, video generation has never been easier - idomoo offers the most easy to use, self-guided wizard to create mass number of high-quality videos in no time. idomoo's video production factory encompasses several production lines that enable advertisers, e-tailers, classifying sites, mobile operators and content publishers to commercially videolize™ any online content, storefront or product catalog in a fully automated manner, significantly improving product showcases, the shopping experience and conversion rates. By creatively merging publishers' content with a variety of quality video templates, idomoo generates customized video solutions, such as Product Videos, Best-selling Video Promotions, online and mobile Video Magazines and professional Video Adverts and greetings. idomoo is a privately held company, which was founded in 2008.

InSequent Involver

InSequent provides a turnkey direct marketing solution for local businesses to attract, acquire and retain customers via the mobile channel. InSequent targets forward-thinking businesses seeking to exploit the mobile/social landscape of today. It white labels its platform for use by companies, such as Involver, providing complementary products and services. Involver is the Web’s most trusted social marketing platform supporting more than 80,000 brands and agencies and interacting with more than 200 million fans worldwide. Involver’s platform powers the presence of some of the world’s biggest brands, including Facebook, across the social Web.

KenshooLOCAL

Kenshoo is a global innovator in search engine marketing (SEM) technology with extensive industry knowledge, founded in 2006. A long time industry veteran, Kenshoo is now introducing its newest solution, KENSHOO Local, an end-to-end mass-management SEM platform designed from the ground up for organizations managing large volumes of Local or SMB/SME campaigns, such as Online Directories, Agencies and Small Business Service Providers. Kenshoo is backed by Sequoia Capital and Arts Alliance.

Local.com (NASDAQ: LOCM) owns and operates a leading local search site and private label network in the United States. The company uses patented technologies to provide over 20 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, or for more information visit: www.local.com or http://corporate.local.com

Localeze

Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds. We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.

Marchex

Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers wherever they may be – in mobile, offline and online channels, including on our own local and category Web sites. Our performance-based call advertising products, Marchex Pay-For-Call and Marchex Call Analytics, are reinventing how businesses acquire new customers through the phone. Our award-winning Small Business Marketing products empower local businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support tens of thousands of advertisers and partners, ranging from global enterprises to local businesses. For more information about Marchex, please visit www.marchex.com.

MerchEngines

Hostopia and MerchEngines are wholly owned divisions of Deluxe Corporation (NYSE: DLX). Hostopia is a leading provider of web services that enable small and medium sized businesses to establish and maintain an Internet presence. Hostopia’s customers purchase their web services and Search Engine Marketing (SEM) services (via MerchEngines) on a wholesale basis and resell these services, under their own brands, to small and medium sized businesses. The company provides customers such as Telcos, Directories, and Local Media companies with the technology, infrastructure, and support to enable them to offer web services. This model saves customers the research, development, capital and operating costs typically associated with the design, development, and delivery of web services.

Mongoose Metrics

Mongoose Metrics is the innovative leader in enterprise conversion tracking. Our holistic approach takes the mystery out of conversion analytics by supplying clients with reliable, clear, and actionable data encompassing the entire sales cycle from customer browsing through completed sale. In 2007 Mongoose Metrics developed the first phone call tracking service which integrated phone call reports into third party web analytics packages such as Google Analytics™ and Omniture SiteCatalyst.™ Our innovations have not stopped there. We deliver keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. Critical to our solutions is our commitment to ease of use and integration. Our customers' time is valuable and we understand this. That's why we work hard to develop solutions that are easy to setup and even easier to use so that our clients can accelerate their business processeses. We have strong backgrounds in both telecom and Internet marketing to make us strong partners in your success.

niumbleCommerce

NimbleCommerce is a local commerce platform for yellow pages, local search and media companies. Our software-as-a-service (SaaS) technology makes it easy to add deal-of-the-day revenue to your brand or network in just a few weeks. Plus, you can distribute these deals far and wide with our Facebook app, iPhone app, and dynamic ad units. Our platform can support large sales organizations and has robust reporting capabilities for your finance team. Find out more at www.nimblecommerce.com.

No Problem

NO PROBLEM’s best in class Pay-per-Call, SaaS-based Local Search Monetization platform solution ensures that publishers can achieve growing revenues and high monetization rates from local and hyper-local searches, while providing advertisers with a superior offering. This unique and innovative platform enables publishers to utilize a REAL TIME Pay-per-Call proven business model with no IT costs and no set up requirements. The platform manages interactions between advertisers and web users, while the publisher has full transparency to track, record and bill for each action. NO PROBLEM was established in 2006 in Ra’anana, Israel and specializes in web traffic monetization solutions for the local and hyper-local search industry.

shooger

Shooger is the deal-finder’s dream:

100,000+ coupons, discounts, deals, specials, special offers, incentives and all other forms of savings
50,000 merchants
Location-based offers, sortable by category, proximity and based on free-form search
Local and online coupons, searchable separately
Ability to clip coupons and follow merchants for easy access to the most popular and valuable offers
Integrated driving directions, click-to call and supporting merchant details


Receive and access offers anytime, anywhere -- Shooger sweetens every purchase. Shooger’s Deal Alert even notifies you when your favorite merchants have created new coupons, discounts, and deals.

Get Shooger today. It’s free, easy to use and full of deals awaiting redemption: www.shooger.com. Don’t have a Smartphone? Text “Kelsey” to 79338 (SWEET) to get exclusive conference deals.

SuperMedia

SuperMedia LLC (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising solutions and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon® Superpages, FairPoint® Superpages and Frontier® Superpages, Superpages.com®, EveryCarListed.com®, SuperpagesMobile and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com.

telmetrics

Since 1990, marketers, agencies & publishers across North America have relied on Telmetrics to provide innovative call measurement solutions to help them maximize the effectiveness of their marketing programs. Telmetrics tracks and analyzes consumer response to any direct response print, online or broadcast advertising that features a call-to-action response phone number.

With Perspectica, the company’s leading-edge customer portal, clients enjoy 24/7 online access to real-time customer call response data, providing them with the insights they need to understand key trends impacting the performance of their direct marketing programs, across any media.

Universal Business Listing

UniversalBusinessListing.org (UBL) is a service that helps businesses easily and accurately distribute their listing and enhanced business information across top local search sites. The business submits their information once and UBL distributes to online Yellow Pages, Search Engines, Local Portals, Mobile & GPS Navigation Devices and 411 Directory Assistance services. UBL offers three channel partner programs: wholesale distribution of listing and enhanced business information, private label, or agency affiliates. For more information, please visit us at www.universalbusinesslisting.org

Web.com

Web.com (Nasdaq: WWWW) is a leading provider of online marketing services for small businesses, offering a full suite of solutions that make it fast, easy and cost-effective to attract and convert new customers on the web. Web.com offers a full range of web services, including website design and publishing, online marketing and advertising, search engine optimization, lead generation and e-commerce solutions for every stage of the small business lifecycle. In fact, more than 15 million successful websites have been created with Web.com tools and services!


websplanet

WebsPlanet is the leading provider of platforms for the mass production of websites. WebsPlanet offers full centralized control of hundreds of thousands of customer websites, SEO support, a wide range of site building capabilities, automatic site creation, and more.

WebsPlanet partners with some of the world’s leading directory publishers, enabling them to position themselves as providers of websites that can compete with any websites available on the market. We have taken our collective directory publishing and online industry experience to bring unmatched, cost-effective, revenue generating solutions to our customers. We believe that every directory publishing organization is different, with its own specific needs. So we provide our customers with fully customizable solutions with which they can offer their customers the most effective, full, end-to-end online presence. In this way they can maintain control over their customers’ advertising budgets.

Willow Tree Apps

WillowTree Apps is a leader in helping companies execute a mobile strategy, with primary practice areas focused on (i) mobile strategy; (ii) mobile website optimization & web app development; and (iii) native app design & development for iPhone/iPad, Android and Blackberry. Our Tango Optimized™ platform allows us to quickly and reliably deploy mobile versions of our clients' websites with no technical resources required on their end. Our clients include leaders in their fields such as BabyCenter LLC (a Johnson & Johnson Company), the University of Virginia, the Game Show Network, Sylvania, and Crutchfield Electronics.

YPDD

Yellow Pages Data Delivery™ (YPDD), a division of Infutor Data Solutions, Inc., is headquartered in Plainfield, IL. YPDD provides applications that enable yellow page publishers and certified marketing representatives to analyze customers’ and competitive advertising expenditures across different yellow page publishers and regions, and early identification of new businesses to facilitate lead generation. YPDD applications and databases are built from advertising, telephone, private and public sources, and provide critical sales and advertising information like sales leads, ad sizes, UDACs, rate and page numbers, and more. Additional information is available at http://www.infutor.com/ypdd or http://www.ypdd.com.


ASSOCIATION PARTNERS
(as of 9/8/10)

ADP

The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.

Greater Outdoor Network

The Great Outdoor Network is a trade and commerce organization with its sole purpose to promote and propel the use of Outdoor Advertising. Our membership roles reach the 4 corners of the globe, with thousands of visitors daily to our platform. The Great Outdoor Network Inc. is the parent company for Great Outdoor Network.com, GON Agency and GON Financial Services (GFS). The company was founded in May of 2003 and is a privately held corporation. Our efforts are to continually improve our service to this industry and to the people who are employed by this great industry vertical.
 

ICMA

The The International Classified Media Association (ICMA) is the global leading community of leading players in the Classified Media Industry. ICMA’s community has recognized the need to act together to build the capabilities and support its members to respond effectively to the many challenges facing our Industry. We are dedicated to promoting excellence, co-operation, networking, market leadership, innovation and information-exchange at every level amongst our international membership. ICMA counts more than 48 members from 29 countries. Our publishers encompass high-quality classified ad publications and websites worldwide. Check us out at www.icmaonline.org.

Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.

NAB Show

From broadcasting to broader-casting®, the NAB Show™ has evolved over the last eight decades to continually lead this ever-changing industry. And while the solutions at your fingertips have changed to keep pace with consumer habits and technologies, your aspirations to produce and deliver memorable content have remained constant. From conception through distribution, the NAB Show proudly serves as the incubator for excellence – helping to breathe life into content everywhere.
 

YP Association

The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).

Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.

Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.



MEDIA PARTNERS
(as of 9/8/10)

Mashable

Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 25 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.

YPTalk

YP Talk is the voice of the Yellow Page Industry. Every two weeks this online newsletter features interviews, articles, and useful information for all levels with the primary purpose being to educate and inform readers of the latest industry happenings and issues. Subjects covered include production, sales, marketing, online and personnel related.


Register Now

For questions or to register by phone, contact Sheila Steinmuller, client services and
conference support, at 609.512.1021 or e-mail.

 

 

WEBINAR
Yellow Pages, Local Search and the Path to New Digital Revenues
On Wednesday, Aug. 11, 2010, BIA/Kelsey’s Charles Laughlin led a discussion on the fundamental challenges facing the global Yellow Pages industry. He provided insight and analysis around the drivers of the digital shift and the building blocks of a diversified Yellow Pages business. He also provided a summary of what attendees can expect to hear at the DMS ‘10 conference.
View Webinar Video | PDF of Slides

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