VIRTUAL CONFERENCE

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AGENDA & PRESENTATIONS

Day One   |  Day Two   |  Day Three - Thursday, Sept. 16, 2010
 

8:30 am – 8:45 am
Day 1: What We Learned – Jed Williams, Analyst, BIA/Kelsey

 

8:45 am – 9:15 am
Google’s Latest Word on Local
Google is a reigning powers in local online advertising. But its relationship with the reseller community has undergone substantial changes in the past year. Todd Rowe, Google’s Director of Global SMB Reseller Partnerships, will present Google’s latest thinking on local, and offer an update on its approach to working with local AdWords resellers.

Todd Rowe, Director of Global SMB Reseller Partnerships, Google Download Presentation [pdf]
Moderator: Matt Booth, SVP and Program Director, Interactive Local Media, BIA/Kelsey

9:15 am – 9:45 am
DMS '10 Spotlight: Microsoft’s Local Love Connections
Sometimes, the local online space feels like a dating game, as companies with one set of assets pursue partners that “complete” them. Microsoft is certainly an eligible player in this game. But how willing is it? It is generally assumed that Microsoft could play a major role in the directory space — but only if it sees directory as truly strategic. We’ll hear from Microsoft’s advertising point person about how the company views the local opportunity, where its strengths lie and its approach to partnering.

Randy Wootton, VP, Global Search and Online Marketplace, Microsoft Advertising Download Presentation [pdf]
Moderator: Neal Polachek, President, BIA/Kelsey

10:15 am – 11:00 am
Self-Service — It’s Closer Than You Think
If you ask directory publishers if self-service is part of the future of their industry, they will probably say yes, a small part, and its impact is a long way off. But quietly, companies are emerging to attack bits and pieces of the small-business marketplace without the benefit of a sales force. Is self-service sneaking up on the Yellow Pages industry? And can directory publishers benefit from self-service?

Alexandre Rambaud, Founder and CEO, AgendiZe Download Presentation [pdf]
Darren Waddell, VP of Marketing, MerchantCircle Download Presentation [pdf]
Moderator: Steve Marshall, Director of Research and Consulting, BIA/Kelsey

11:00 am – 11:45 am
Engagement Drivers for Online Yellow Pages
Online directories are adding more sizzle to the consumer experience. Not just maps, but 3-D maps. Not just photos, but the ability to virtually walk down the streets of London or Vienna. More and more, content and functionality is being added to IYPs to make the user experience richer and more valuable. How successful are these efforts? What else can IYPs do to drive user engagement?

Matthew Bottomley, Director of New Media Product Marketing, Yell Download Presentation [pdf]
Jim Schoonmaker, CEO, EveryScape
Moderator: Michael Boland, Program Director, Mobile Local Media

11:45 am – 12:00 pm
Yellow Pages 2015: Transforming the Enterprise
By now we’ve absorbed a terabyte of insight on the new direction of Yellow Pages — more diverse, more leads driven, much less print focused. Now we’ll gather together some thought leaders and explore how it all falls together. What changes are in store organizationally, culturally, financially, to make the business viable in 2015 and beyond?

 

Day One  |  Day Two  |  Day Three - Thursday, Sept. 16, 2010