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AGENDA
Pre-Conference | Day 1 | Day 2
Tuesday, March 20
9:00 am - 9:45 am
The Kelsey Group’s Drill Down on Local: Key Issues, Analysis and Primary Data
John F. Kelsey, III, President and CEO, The Kelsey Group
Neal Polachek, SVP,
Advisory Services,
Research and Consulting, The Kelsey Group
Matt Booth, SVP and Program Director, Interactive Local Media, The Kelsey Group
9:45 am - 10:15 am
‘Communitainment’ and the Financial Impact on Local Services and Advertising
User trends are changing, and the consumer is driving much of the change. Safa Rashtchy, author of the groundbreaking report, “The User Revolution,” will comment on what he calls the rise of “communitainment,” and its financial impact on local services and advertising. He’ll address which sectors are hot, which sectors are not, and perhaps weigh in on a few companies as well.
Safa Rashtchy, Senior Research Analyst – Internet Media & Marketing, Managing Director, Piper Jaffray
10:15 am – 10:45 am
Refreshment Break
10:45 am - 11:30 am
Keynote Address: Hilary Schneider,
Executive Vice President of Local Markets & Commerce, Yahoo!
Local is seen as a major key for Yahoo!’s continued success. But Yahoo! isn’t operating in a vaccum. The competition is coming at it every which way. Learn from Hilary Schneider, a veteran local industry groundbreaker, how Yahoo! is revving up local by reinforcing its existing products and working with newspapers and other partners to create a win-win-win situation.
RELATED BLOG POSTS:
Yahoo! Tests New Local Search Product
11:30 am - 12:30 pm
‘Heavy Hitter’ Panel:
Who Will Be the Winners?
Everyone is looking at local users and advertisers. Who is going to have the most successful inroads and what will be the impact on incumbent media? What is the best way to have “co-opetition” ? This vision-filled panel is set to debate!.
Jacob Aqraou, GM, Classifieds, eBay
Gordon Henry, CMO, Yellow Book USA
Chris LaSala,
Senior Manager, Strategic Partner Development, Google
Michael Mathieu, President, Freedom Interactive
RELATED BLOG POST: Freedom Interactive 'Tearing Out the Infrastructure'
12:30 pm - 1:45 pm
Lunch
1:45 pm - 2:30 pm
Breakout Sessions
Track A – SALES NATIONAL: Reaching Local Users
Whether it is on the Internet or mobile, “local” is still being driven more by national players than those from the community. Top network execs will look at the trends in localization, the interest of national advertisers in local and the scenarios for success. Is mobile a real advertising opportunity?
Peter Hutto, VP, Business Development & Sales, Local.com
Michael Markson, VP, Business Affairs, Topix.net
Frazier Miller, Product Management, Yahoo!
Eric Stein, Director - Local, Google
Dana Todd, Executive VP, SiteLab
Track B – TECH: Smart Solutions for Local Media
A lot of naysayers are skeptical about the long-term outlook for newspapers, Yellow Pages and broadcasters. But don’t count out the “incumbents.” Traditional media have extremely smart people working on major initiatives. What is their best opportunity to fight back? Branding, market position, sales, relationships? We’ll have “the best of the best” on the podium for our dip into Web 2.0/3.0.
Steve Barth, EVP, MediaSpan Online Services
Chris Jennewein, VP, Interactive, The San Diego Union-Tribune
RELATED BLOG POST: Citysearch, San Diego Union-Tribune End Ties
Elizabeth Osder, Sr. Director, Social Media, Yahoo!
Patricia Lee Smith, Executive Director, Strategic Marketing, Seattle Times
2:30 pm - 2:45 pm
Refreshment Break
2:45 pm - 3:30 pm
Breakout Sessions
Track A – SALES LOCAL: Local Selling Local and National
All roads lead to the local sales channel. What’s the best way to penetrate the community, upsell existing advertisers and add new ones? Are Yellow Pages and newspapers able to sell beyond their traditional product? Can city guides and portals produce a better sales model?
Terry DiNatale, COO, WebVisible
Dick Larkin, President, Weblistic
Neil Salvage, EVP, Sales and Merchant Acquisition, Citysearch
RELATED BLOG POSTS: Citysearch Adds Big Sales Center; IAC Hires Horan
Chris Scotton, President & CEO, Innovectra
Ben Smylie, VP, Enterprise Sales, AdStar
Track B – TECH: Video Injection into Local
With broadband, Wi-Fi and iPods, video is all at once everywhere on the Internet. Kids are all over YouTube; auto dealers are doing mashups, Yellow Pages are developing IPTV, newspapers are creating virtual TV stations … and TV stations are selling local advertisers pre-roll ads and cutting into classifieds. Where is it all going? How can you be part of the latest thing?
Bob Armour, CMO, ShopLocal
Matt Crowley, VP, Marketing, Yellowpages.com
John McWeeny , Senior VP, Business Development, TurnHere.com
Perry Solomon, VP, Business Development, FAST Search & Transfer
3:30 pm - 4:00 pm
Refreshment Break
4:00 pm - 4:45 pm
Keynote Address: Nick Grouf, Cofounder, Chairman and CEO, Spot Runner
Longtime Netpreneur Nick Grouf is riding the local Web revolution with Spot Runner, an Internet-based ad agency that has broken through the “glass shield” for local businesses (and others) by offering a complete solution for TV advertising, including commercial production, media planning and media buying. CBS, Lachlan Murdoch and others have invested tens of millions in Spot Runner. See why.
RELATED BLOG POST: IPTV and Local
4:45 pm - 5:30 pm
The Kelsey Small Business TalkBack: Buying Local Media
What’s good and what’s bad about buying from local online media services? Hear what active Bay Area businesses have to say.
5:30 pm -7:30 pm
Networking Reception
Pre-Conference | Day 1 | Day 2
Sign Up Today!
To register by phone, call (609) 921-7200 x10.
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