The Kelsey Group’s Drill Down on Local: Key Issues, Analysis and Primary Data
Seven Predictions for ’07 – ‘11
Vertical (or Specialized)
Directories
Most Effective Media
Ad Budget to Vertical (or Specialized) Directories
Websites are Indicative of Increasing On-line Ad Spend
SMBs with Websites Spend 171% More on Advertising
SMBs with Websites Generate More Revenue
A Majority of Consumers Watch Internet Video Ads
57% of Consumers Moved Closer to a Transaction After Watching
Latent Demand for Mobile Services
Reasons for Not Accessing Mobile Internet
The Mobile Opportunity is a Confluence of Companies
Mobile - A User and Advertiser Bundle or Continuity of Service
Most Valuable Product Features
Consumer Reviews Generate Business
Consumers Are Relying More on Reviews
Interactive Media Increasing in Importance for Local Shopping
“My Yellow Pages company should handle all my advertising needs.”
More Ad Choices Necessitate Help
And…Younger Business Are Increasing Ad Budgets Faster
Prediction #7 – Connected Services Growing in Importance
Intuit and the “Connected Service”
$19.95 per Month – Live Inventory Feeds for QuickBooks Users
A Majority of Consumers Watch Internet Video Ads
57% of Consumers Moved Closer to a Transaction After Watching