Disclosures for Universe of Safa Rashtchy
Disclosures for Universe of Aaron Kessler
The Advertising World is Changing
What’s Happening to The Media World?
Six Trends Are the Key Drivers of This Revolutions
Key Theme – Emergence of Communitainment
Key Theme – Emergence of Communitainment
Key Theme – Emergence of Usites
Key Theme – Emergence of Usites
Key Theme – The Internet as a Mainstream Media Channel
Key Theme – The Internet as a Mainstream Media Channel
Key Theme – And Becoming A Key Medium at Work
Key Theme – The Decline of Traditional Media Usage
Key Theme – The Decline of Traditional Media Usage
Key Theme – Fragmentation of Media Consumption
Key Theme – Fragmentation of Media Consumption
But Wait, It Gets Worse: Consumer Are Multi-Tasking
Key Theme – The Advance of User Generated Brands
The Web Advantage: Search has become the New Portal
Google’s Dominance is Increasing
Expect Local Search To Be A Major Growth Driver
Tremendous Opportunity in Migration of Local Ad Dollars
The Old Media’s Changing Perception of Google: Join ‘em
The Upshot: Our New Global Advertising Estimates
Our Classification of the Web: The Eight Types of Inventory
The Advertiser-Value Position of the Eight Types of Inventory