Towards the 3 Billion Milestone
Mobile Multimedia has landed into peoples pockets
Search is a key entry point
to the internet
with even more relevance in the mobile context
Coming Soon Search on the
Home Screen
& Immediate Indexing of My Content
Nokia Mobile Search Experiencing exponential growth
Announced recently: smart2go application availability
Announcing today: smart2go application availability
LIVE DEMO of Nokia Maps/ smart2go on Nokia N95
smart2go holistic experience with PC, online and mobile elements
To Make a Difference, You Have to Be Different
Tech Innovation: uniquely scaleable map- and content delivery mechanism
Biz Model: Generate a community through free maps and income through upselling and ads
Rapid convergence of previously disconnected user experiences
Web 2.0 Shift will Change
Content Landscape Profoundly
It is just beginning
Premium Content Providers on Smart2Go
Map Search: Main paradigm is proximity
Great advertising channel for big brands and SMEs
Branded icons and sponsored search links initial focus
The mobile opportunity for directory companies
Summary Location aware content on mobile it will now finally happen
Location-based experiences bring a new dimension to the mobile context
smart2go Earth browsing
and
zooming in and out
smart2go Route planning
and
Location-Aware Content/ Points of Interest
smart2go Extra
services:
Navigation and city guides