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REASONS TO ATTEND
Kelsey Group conferences provide unique access to key industry decision makers, exceptional networking and unparalleled business development opportunities. Drilling Down on Local has established a reputation as the must-attend event for those with a vested interest in local search and local online commerce. Here are just a few of the many reasons why you should register today.
Why participate?
- Network with industry leaders, your colleagues and the most important suppliers to the interactive local media marketplace.
- Interact with a diverse and influential lineup of speakers as they provide their perspectives on the real challenges today and where opportunities will be tomorrow.
- Thought-provoking keynote speeches.
- Outstanding panels featuring executives from the companies that are responsible for the emergence and rapid development of the interactive local advertising marketplace.
- Learn from the latest Kelsey Group research and analysis exclusively available at Drilling Down on Local.
What can you expect to take away from Drilling Down on Local?
We have created this year’s program as the ultimate report card on local search and local online commerce. Our goal is to answer the big questions including:
- Who is winning?
- What works and what doesn’t?
- What’s the scenario past Google and Yahoo!?
- How are Yellow Pages, newspapers, TV et al affected by search?
- How fast is the transformation?
- How do Wi-Fi, VoIP, IPTV and other infrastructure platforms affect local search?
- Where is the spending coming from?
- What’s the impact of self-serve advertising?
- How are national advertisers getting into the local ecosphere?
- When will e-commerce have a meaningful role in local?
Who should attend?
Drilling Down on Local is an industry insiders’ conference, where you’ll learn what's happening in the local space today, and get a glimpse of what lies ahead. The types of companies that should plan to attend Drilling Down on Local include:
- Major Search Engines and Vertical Search Providers
- Internet Yellow Pages and Electronic Classifieds
- Directory Publishers
- Media Companies
- Online Newspaper Publishers
- Marketing/Advertising Agencies
- Technology and Service Suppliers
- Financial Analysts
- Venture Capital Firms
- And anyone who is interested in participating in the local online commerce marketplace.
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