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Drilling Down on Local '07 March 19 - 21, 2007 Santa Clara Marriott Santa Clara, California
Companies that Attended
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ASSOCIATION PARTNERS
The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers. 
The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.
The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org.
MetroSIG Founded in 2005 by the WCA, the MetroSIG is a nonprofit Silicon Valley forum for discussion of all aspects of the municipal broadband wireless trends(WiFi/WiMAX/3G/BB). The MetroSIG organizes monthly meetings around key topics related to municipal Wireless eco-systems. "What is the business model?" and "Who pays for free service?" are popular hot topics. The WCA / MetroSIG explore these questions by bringing the best speakers from companies and research institutes. The format of the meeting encourages an active interchange among all attendees. 
SEMPO is a non-profit professional association working to increase awareness and to promote the value of Search Engine Marketing worldwide. SEMPO's activities are primarily centered on Education and Awareness. To support their educational mission, they offer an extensive library of resources, research and articles, as well as outreach activities such as Webinars and speaking events. To drive Awareness of the value of search marketing, and how to maximize its potential in a marketing mix, SEMPO funds advertising campaigns, outreach activities, events, and press. SEMPO research studies help to quantify the value of Search Marketing and track the industry trends.
With close to 600 members working in the field , the San Francisco Bay Area Chapter of the American Marketing Association (SFAMA) represents the full spectrum of marketing careers. The SFAMA has engaged and supported the Bay Area's marketing professionals for over 65 years.
WCA Founded in 1993, the WCA is a Silicon Valley-based, nonprofit corporation dedicated to the mutual benefit of Northern California companies and organizations involved in wireless communication technologies. WCA addresses over 2000 individuals and 350+ companies and organizations. The WCA is run by an all-volunteer Board of Directors.
The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.). Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers. SPONSORS
3L Media offers business systems and consulting services to actors in the yellow pages sector with our own MBS (Media Business Systems). Present customers are to be found in Scandinavia, Europe and the Baltic states. 3L Media with experience from the mid eighties has provided customers with services making their businesses more efficient in booth the sales and production processes regarding media in printed as well as electronic form.
Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.
AgendiZe provides a suite of innovative social networking tools for online publishers that improve conversion and user experience, creating more value for advertisers. With AgendiZe Click to Call, Save for Later, and Share with Others, consumers can call advertisers directly, or they can store or share web content to over a dozen different devices and technologies, including: instant messaging, email, mobile phones, address books, word/PDF and online social bookmarkings. Founded in 2002, AgendiZe currently has deployed more than 26 million communication buttons worldwide. Key customers include YellowPages Group (Canada), KellySearch (USA, UK), Infoserve (UK), 118218 LeNuméro (France), Svaret (Sweden) and QDQ Media (Spain). The company has offices in the U.S. and Europe and is a member of the Yellow Pages Association (YPA), Association of Directory Publishers (ADP), Newspaper Association of America (NAA) and EADP.
Amdocs combines innovative software products and services with deep business knowledge to deliver true integrated customer management to the world's leading directory publishers and communications service providers. Our best-in-class products seamlessly link all business processes – content management, marketing, sales, production, billing, customer service, and analytics – resulting in stronger, more profitable customer relationships. Our expertise in managed services results in cost savings and process efficiencies. Amdocs enables its customers to implement their business strategy with rapid return on investment, lower total cost of ownership and improved operational efficiencies. Amdocs deep knowledge of the industry provides publishers with a unique business perspective resulting in best-in-class solutions.
BTSLogic is the world’s leading provider of open standards-based solutions for "Content Retrieval and Multi-Modal Delivery" for online Yellow Pages, Search Portals, Mobile Operators, and Directory Assistance service providers worldwide. BTSLogic's solutions enable content providers to broaden their reach through different mediums (online, mobile apps, speech automation, SMS/MMS), enhance the usability of the content through Multi-Modal interaction, and utilize the power of viral marketing and social networking to promote their brand by allowing users to share their experiences. BTSLogic's solution are at work today in 12 countries around the world, operating in seven languages, and processing billions of transactions annually.
Call Genie is a developer of voice technology applications, specializing in building comprehensive interactive speech recognition solutions for the directory services industry. Call Genie offers customized, location-based, enhanced voice directory solutions that allow consumers to locate, obtain information and connect with business and service providers. Call Genie takes leading technologies from both the Internet and telephony worlds and integrates them to deliver a unique voice-web solution. Call Genie partners with the print and digital directory services business. Call Genie has harnessed not only the technologies, but the broad based business strategies and plans to create a new service offering that leverages existing directory services assets. Call Genie is in the business of revitalizing and bringing a new perspective to the directory services industry by creating new profitable lines of business.
Founded in 1999 and based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $3B in product value to over 50 destinations every day. Channel Intelligence customers include nearly 200 of the world’s best known retail and manufacturing brands such as Best Buy, Baby Universe, Belkin, Canon, Circuit City, DLink, eCost, Electronic Arts, eToys Direct, Fujifilm, HP Home and Home Office, ICE.com, LG Electronics, Northern Tool + Equipment, OfficeMax, Olympus, Panasonic, PC Mall, Target, Teleflora, The Stanley Works, Things Remembered and more.
Founded in 1996 and headquartered in San Jose, CA, deCarta is a worldwide provider of total location-based solutions for in-vehicle, Internet and wireless platforms. Using the deCarta premier spatial software platform, our patented automated user notification technology and carefully chosen industry partners, deCarta can help its customers provide complete, real-time, highly scalable solutions for navigation, mobile safety, security and convenience. Our revolutionary, best-of-breed, map management software and multi-dimensional spatial data access products give location-based service providers the ability to easily integrate digital maps and traditional database content drawn from multiple sources for fast, accurate access to the user. Whether you are in your car or using an Internet browser, PDA or cell phone, and your application is mapping, delivery, asset tracking, emergency assistance, finding your child OR all of these combined, deCarta's technology and professional services lie at the heart of any location-based solution.
eStara Push to Talksm, the most powerful online customer contact solution on the market is driving new revenue opportunities for online directories. Push to Talk voice-enables directory searches and store locator results giving online visitors the power to push a button and speak with a company representative right from an online listing. eStara Push to Talk delivers real-world results for customers including Continental Airlines, J. Crew, Club Med, FirstUSA and Sprint. Experience the quality of eStara web voice at www.estara.com.
FAST is the leading global provider of enterprise search solutions, providing a complete search, content access and monetization platform for many of the world’s leading media, publishing and communications companies. Built on the industry-leading FAST Enterprise Search Platform (FAST ESP™), FAST’s solutions help local search providers, such as Newspaper Publishers, Online Directory and Internet Yellow Pages providers, Portals and Mobile Operators, profit from emerging multi-channel, search-driven revenue models. FAST customers drive new revenue, improve advertising ROI, and deepen customer loyalty through our broad portfolio of solutions ranging from online search to mobile search and from subscription-based content management to pay-per-click monetization. FAST’s solutions scale to handle hundreds of terabytes of data and real-time content for thousands of users to keep you ahead of the competition. For more information, please visit www.fastsearch.com
Not just another social networking product! Fatdoor is a stealth-mode startup based in Palo Alto, CA started by the brightest minds from Google and Microsoft, and backed by top-tier Silicon Valley investors. If you are curious to find out more, write to
Hawthorne Executive Search is an international leader in executive recruitment, successfully completing over 75% of our searches within 60 days of assignment. We pride ourselves on staying ahead of the changes that affect the 25 billion dollar a year global Yellow Pages market. From consolidations and acquisitions, to the rapid growth of local search, we spend our time networking with and recruiting the most talented difference makers the industry has to offer, those that are able to thrive in this new landscape. It is our continued commitment to the directory business that provides us with our most valued asset: our reputation as the organization to contact when contemplating a career change within the directory and interactive advertising industries. We work with talented sales representatives and managers looking to make the next step in their careers, as well as experienced vice presidents and “C” level professionals who are directing the changes that shape the industry today.
LeadStream, a business unit of local search pioneer Innovectra, is a performance-based online lead generation solution for small-to-medium businesses (SMBs). Utilizing a broad mix of search engine marketing tools and techniques, LeadStream is tailored to SMBs seeking a Web presence or increased sales leads in verticals and geographic areas most sought by online consumers. With SMB-experienced management and a vertically-focused in-house ad sales and customer support team, LeadStream is an effective distribution partner for vertical directories, search engines and Internet Yellow Pages seeking significant advertiser penetration and sales revenue growth. Founded in 2001, parent Innovectra is the only full-service local search software and services company and the first to offer an integrated online Yellow and White Pages directory platform for SMB advertisers. A privately-held company, LeadStream is headquartered in Vienna, Va., with direct sales offices in Albany, N.Y. For more information, please visit www.leadstream.net.
Local.com (NASDAQ: LOCM), ranked Top 100 most-visited web site (comScore, December 2006), attracts approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company’s patent-pending Keyword DNA™ and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.
In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers. Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions.
Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds. We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.
Marchex's mission is to be a leader in delivering vertical and local online traffic to merchants. The company today provides fulfillment services through its private-label search platform for thousands of local merchants nationwide through direct relationships with super aggregators such as BellSouth, AT&T, YellowPages.com, the Houston Chronicle, and The Berry Company. Additionally, Marchex owns a network of local search Web sites with millions of visitors each month, including the directory portal Yellow.com and more than 74,000 ZIP Code-based Web properties nationwide. Marchex’s local search platform: Creates keyword- and feed-based search campaigns that reflect local merchants’ products or services; Fulfills these campaigns using a combination of search engine marketing services, such as bid management and feed management; and Manages these campaigns and produces detailed reporting and campaign statistics for its super aggregator partners and for the individual local merchants. Overall, Marchex is focused on search marketing, local search, and direct navigation. The company's platform of integrated performance-based advertising and search marketing services enables merchants to efficiently market and sell their products and services across multiple online distribution channels, including search engines, product shopping engines, directories and selected Web properties.
MatchCraft delivers cutting edge Search Engine Marketing (SEM) tools which maximizes Return on Investment (ROI). MatchCraft is a Search Engine Marketing Engineering company with solutions customized for Online directories, Internet Yellow Pages & Multi-Location Advertisers. Founded in 1998, MatchCraft, has successfully maximized ROI for its SEM clients by managing the campaign set up to post-click performance on leading search engines including Google, Overture, Yahoo, MSN, AltaVista, AOL and Ask Jeeves.
Since 1990, marketers, agencies & publishers across North America have relied on Telmetrics to provide innovative call measurement solutions to help them maximize the effectiveness of their marketing programs. Telmetrics tracks and analyzes consumer response to any direct response print, online or broadcast advertising that features a call-to-action response phone number. With Perspectica, the company’s leading-edge customer portal, clients enjoy 24/7 online access to real-time customer call response data, providing them with the insights they need to understand key trends impacting the performance of their direct marketing programs, across any media.
TrueLocal is a leader in the compilation of local databases. TrueLocal also offers advanced data mining solutions for competitive intelligence and online market analytics. TrueLocal’s primary offerings include the National URL Database (NUD) which is the largest collection of web URLs mapped to physical businesses, BrandDat and FranDat the only authoritative brand and franchise databases known for their depth, accuracy and rich attributes. Visit www.TrueLocal.com to learn why TrueLocal’s data products and services and white label search results provide customers with strong local data and unmatched business intelligence. MEDIA SPONSORS
TVover.net is a leading site that aggregates news and information about IPTV, Internet TV, and related topics. In addition we provide a directory of web sites offering video or Internet TV, forums for discussion (IPTV Forums), and an informational site (IPTV Information). For more information please visit http://www.tvover.net or contact us at info@tvover.net.
VoIP Monitor is an online weblog covering news, analysis, information and opinions relating to voice over IP and Internet telephony. Since 2005, VoIP Monitor has been filtering through the latest headlines and press releases to provide the top stories in a high-impact online format. In addition, VoIP Monitor’s content is also available via RSS and a daily newsletter. For more information please visit http://www.voipmonitor.net/ or contact us at info@voipmonitor.net.
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