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VIRTUAL CONFERENCE
Sponsored by
AGENDA
Pre-Conference | Day 1 | Day 2
Wednesday, March 21
8:15 am - 8:45 am
Overview
The Kelsey Group will provide a high-level review of all that happened on Day 1. This time, we’ll do with a special twist – a snapshot of how it all looks to the investment banking community. Joining the Kelsey analysts will be investment banker Nick Veronis, who has been intimately involved in key local media and commerce deals. Nick will explain where the value is today, and where he thinks some of the hot categories are going forward.
Nick Veronis, Managing Director, Veronis Suhler Stevenson
8:45 am - 9:30 am
Keynote Address: Ralph Kunz, Vice President of Multimedia Experiences, Nokia [slides: view|download]
A major part of local’s future lies on the phone. But will the power lie with global handset producers like Nokia and Apple? Or will the power lie with network partners, like Yahoo! and Microsoft? Or will it be a mutually beneficial partnership where 2+2=5? Ralph Kunz is the chief strategist for Nokia’s effort. Why does he believe that mobile offers a business model that will succeed?
9:30 am - 10:15 am
The Phone’s Real Impact on Local Advertising (2007-2011)
From a European and Asian perspective, phone services are driving the interactive marketplace. How important are they in the U.S.? What is the timeline for having a greater impact, and what kind of convergence will we really see with Internet services?
Sanjeev Agrawal, VP Marketing, Tellme
John Federman, President & CEO, eStara
Joe Herzog, Senior Director, Local Search Products, InfoSpace
Pat Marshall, Board of Advisors, Agendize
10:15 am - 10:45 am
Refreshment Break
10:45 am - 11:30 am
Keynote Address: Peter Horan, President, IAC Media and Advertising,
IAC [slides: view|download]
After a storied career as a visionary in user-generated content and vertical services, Peter Horan comes to IAC to lead its set of local-oriented media and advertising verticals (Ask, Citysearch, RealEstate.com, ServiceMagic, etc.). Listen to how Horan sees IAC and local media in general, as he works to elevate one of local’s most ambitious collective efforts.
RELATED BLOG POST: Citysearch Adds Big Sales Center; IAC Hires Horan
11:30 am - 12:15 pm
Keynote Address: Steven Aldrich, VP, Strategy and Innovation, Small Business Division, Intuit [slides: view|download]
Building on the foundation of Quicken and QuickBooks, Intuit has always been a king in the development of local businesses on the Web. Last year, it made a big deal with Google that should be transformative for both companies. Learn from Intuit VP Steven Aldrich, one of the savviest local leaders we’ve met, about what’s next, and also how Intuit plans to build on its unique understanding of the local businesses needs.
12:15 pm - 1:45 pm
Lunch
1:45 pm - 2:30 pm
Can Hyper-Local Work? [slides: view|download]
From geotargeted branding ads, to user-generated reviews, comments and classifieds, hyper-local is seen as the holy grail for local targeting. But can enough users be delivered to make it worthwhile? And are there enough advertisers to fill the pipeline? The experts from the hyper-local school of hard knocks will share their learnings, and will discuss why they remain especially bullish on hyper-local for the future.
Chris DeVore, COO, Judy’s Book
Mary Lou Fulton, VP, Audience Development, The Bakersfield Californian
John Geraci, Co-Creator, Outside In
Ryan Massie, Sr. Product Manager, Ask
Ian White, CEO, Urban Mapping
RELATED BLOG POST: HopStop Pushes Transit as ‘Urban MapQuest'
2:30 pm - 3:15 pm
Focus on the Vertical Revolution [slides: view|download]
The Internet pure plays are a step behind, as local themed verticals focus on serving specific niches and making money. Their powerful results assure high CPMs, commerce fees and user loyalty. What are some of the strategies for success of the cutting-edge local verticals?
Matthew Berk, Lead Search Architect, Marchex (Open List)
Glenn Goad, Executive VP, NCI
Lem Lloyd, VP, Sales & Business Development, Oodle
Chad Schott, Dir, Strategy & Business Development, R.H. Donnelley Chicago B2B
Lockhart Steele, Founder, Curbed
3:15 pm - 4:00 pm
Closing Panel: The Big Thinkers
Local’s top thinkers weigh in on the local online and mobile r/evolution, and what they’ve learned from Drilling Down on Local ’07. What are the lessons for this booming business?
Ken Doctor, Affiliate Analyst, Outsell
Howard Owens, Director of Digital Media, GateHouse Media
Barry Parr, Media Analyst, Jupiter Research
Amy Rabinovitz, Writer/Analyst, Classified Intelligence
Greg Sterling, Principal, Sterling Market Intelligence
Pre-Conference | Day 1 | Day 2
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