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AGENDA
Pre-Conference for TKG Clients | Day 1 | Day 2 | Day3
Friday, May 2, 2008
7:30 am - 8:30 am
Continental Breakfast
Sponsored by Local Matters
8:30 am - 8:45
am
We start Day 3 with something practical: how do vertical players maximize their presence on the search engines? Former InsiderPages exec Andrew Shotland has been digging deep on this subject, and will share some fast and highly relevant insights on the do’s and don’ts.
Andrew Shotland, Editor, Local SEO Guide
Moderator: Michael Boland, Senior Analyst, The Kelsey Group
8:45 am - 9:15
am
Executive Interview
Merrill Brown has been on top of the interactive and video revolution from Day 1. In his career, he has served as cofounder of MSNBC.com, cofounder of Court TV and a leader with Real Networks. Last year, Brown wrote the ultimate report on the changes affecting the newspaper industry for the Carnegie Foundation. In this keynote presentation, Brown will share his very real insights on where we have been, and where we are going.
Merrill Brown, Founder and Principal, MMB Media
Moderator: Peter Krasilovsky, Program Director, Marketplaces, The Kelsey Group
9:15 am - 10:00
am
Microsoft in Local
Microsoft is the "quiet giant" of the local revolution, providing services to hundreds of thousands of small businesses, funneling geo-targeted traffic via MSN and building a mapping capability that drives new kinds of business. Last year, it made it clear it intended to transform voice services and advertising by its purchases of TellMe and aQuantive (the latter, for $6 billion). Erik Jorgensen runs every aspect of local for MS and will provide an A-Z blueprint for Microsoft's growth in the area.
Erik Jorgensen, GM, Virtual Earth and Live Search Maps Business Unit, Microsoft
Moderator: Michael Boland, Senior Analyst, The Kelsey Group
10:00 am - 10:30
am
Refreshment Break
Sponsored by BIA Financial Network
10:30 am - 11:15
am
Keynote Address
Fox Interactive Media is living proof that old line media companies can “get it.” The company has made a spectacular splash with MySpace, and is now focused on localizing and verticalizing the site (which continues to have three times the traffic of Facebook). Now, FIM is also focused on adding interactive value to Fox’s powerful media holdings. Head of technology, Adam Bain, a local media leader dating back to Advance Newspapers, is spearheading the efforts. He will share a blueprint for verticalizing social media.
Ron Berryman, Senior VP/GM, Fox Interactive Media Stations Group
Moderator: Neal Polachek, CEO, The Kelsey Group
11:15 am - 11:45
am
Insights Into Geo-Spatial for Phone, Web and Multimodal
The future of local advertising is tied to the phone; it is tied to the Web; it is tied to traditional media. In fact, it is a combination of all three. How are phone-based products developing, and what kind of traction are they getting? Expert Garry Galinsky, who works with Call Genie, will provide a run-down.
Garry Galinsky, Director, Product Evolution and Marketing, Call Genie
Moderator: Matt Booth, Senior VP and Program Director, Interactive Local Media, The Kelsey Group
11:45 am - 12:15
pm
Big Thinkers
How do you process all the information you get in two-and-a-half days of great sessions focused entirely on local and vertical opportunities? This panel of Big Thinkers will tell us what they think. And analysts from The Kelsey Group will, too. This panel is at the end, but it’s always a favorite.
Rick Ducey, Chief Strategy Officer, BIA Financial Network
Kate Kaye,
Editor, News and Special Projects, ClickZ
Susan Mernit,
Principal, 5ive Consulting
Greg Swanson, CEO, Itz Publishing
Jim Townsend,
Principal and Editorial Director,
Classified Intelligence
Moderators: Matt Booth, Senior VP and Program Director, Interactive Local Media, The Kelsey Group and Peter Krasilovsky, Program Director, Marketplaces
End of Conference
Pre-Conference for TKG Clients | Day 1 | Day 2 | Day3
To register by phone, call (609) 921-7200 x10.
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