BIA/Kelsey Home Conferences

Drilling Down '08


April 30 - May 2, 2008
The Westin Seattle
Seattle, Washington

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Guide to Drilling Down on Local ’08 in Seattle

Marketplaces News & Blogs

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Sleep less in Seattle

MediaPost
Kelsey Group: Vertical, Classified Ad Revenues To Top $14 Billion

ClickZ
Online Classified, Vertical Ad Spending Boom Predicted

BNET Advertising Industry News
Kelsey Group Predicts Massive Growth in Online Verticals

The Detroit News
Automakers steer more ads from TV

WebProNews
Online Classified And Vertical Advertising To Hit $14.7 Billion

The Daily Telegraph
A $20 ad to sell a house with $1m views

Adotas
Study: Vertical Advertising To Reach $15B by 2012

ClickZ News
Autobytel Targets Newspaper Advertisers with Data-Driven Ads

MarketingVOX
More Papers Join quadrantOne System

MarketingShift.com
Vertical Networks Push to New Heights

Mashable
30+ Online Tools For The Perfect Wedding


SPONSORS

Acxiom

At Acxiom we make information intelligent. When consumers need to find a business, Acxiom has the data to put the two together – every time. With millions of U.S. and Canadian consumer and business listings, Acxiom has the right number for virtually every application. Our listings are from the freshest data sources available in the market. Every week, we add new listings and remove disconnect numbers. And with our enhanced business product listings, consumers can find the businesses – and the products – they want to find. Learn more at www.acxiom.com or 888-3ACXIOM.

AdReady

AdReady is an advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes. Through AdReady's data-rich library of proven creative, real-time ad customization tools, and intuitive web-based interface, marketers are learning that AdReady makes it easy to build and run effective online display ad campaigns in minutes.

The company was founded in 2006 in Seattle with the goal to develop a better way to do display advertising that works for marketers at all levels of expertise and all budgets.

Agendize

AgendiZe Call-to-Action Suite enhances any Online Directory or Vertical Publisher by empowering and enabling their users to take action, while reporting tools track each step and provide key analytics.

The Suite includes numerous integrated services including: Call Tracking, Click-to-Call/Chat, Click-to-Save for Later, Click-to-Share with Others, Click to Comment & Rate.

Publishers who have deployed the AgendiZe “Call-to-Action” Suite have generated up to 90% more Advertiser calls, and have extended the opportunities for their Advertisers to be remembered and recommended by up to 20 times.

AgendiZe proudly serves over 20 of the world’s largest Local Advertising Publishers, including YellowBookUSA, YellowPages Group and Trader Canada, CanWest, 411.ca, 118.com, QDQ.com and Editus.

AgendiZe will be launching 2 new services at the conference: AgendiZe Contact Widgets and AgendiZe 2D Barcodes to help you improve your revenue while enhancing the user experience.

amdocs

Amdocs is the world leader in providing solutions for advertising, media and content companies focused on providing industry-leading solutions to help drive new revenues across print, Internet and mobile channels.

Amdocs portfolio is the only complete suite of products and services that supports the entire lifecycle of traditional and next generation digital advertising. Our innovative solutions seamlessly support all customer and business processes - search, marketing, sales, campaign management, distribution, content management, analytics, billing and customer service — resulting in stronger, more profitable customer relationships. Amdocs enables its customers to implement business strategies with lower TCO, rapid ROI and increased revenues.

apptus

Apptus Technologies – Our business is all about information. We help our customers manage, search, share and distribute their data in some of the world’s most intensive information systems. We share our customer’s challenges, embrace their business and guard their values. With our proven search technology we are committed to reduce time, cost and effort in order to increase our customers’ sales and profits. We are committed to be the best vendor of products and services within the area of specialized data management in the world.

BIA.com

BIA Financial Network is focused on helping its clients in the media, communications, entertainment and technology industries capitalize on emerging digital media opportunities.

For over two decades, we have delivered strategic and financial services, in-depth business data and are the nation’s leading communications appraisal and valuation firm.

Our newest offering, ActiveAccess, is a private-label delivery platform offering customized interactive content directly to the desktop to engage and foster brand loyalty with vital target audiences. In use by more than one million people, ActiveAccess provides an innovative platform to drive local and national advertising revenue.

We’re offering demonstrations at Booth 18; and you can also learn more at www.bia.com.

callgenie

Call Genie is a developer of voice technology applications, specializing in building comprehensive interactive speech recognition solutions for the directory services industry. Call Genie offers customized, location-based, enhanced voice directory solutions that allow consumers to locate, obtain information and connect with business and service providers. Call Genie takes leading technologies from both the Internet and telephony worlds and integrates them to deliver a unique voice-web solution. Call Genie partners with the print and digital directory services business. Call Genie has harnessed not only the technologies, but the broad based business strategies and plans to create a new service offering that leverages existing directory services assets.  Call Genie is in the business of revitalizing and bringing a new perspective to the directory services industry by creating new profitable lines of business.

Hawthorne Executive Search

Hawthorne Executive Search is an international leader in executive recruitment, successfully completing over 75% of our searches within 60 days of assignment.

We pride ourselves on staying ahead of the changes that affect the 25 billion dollar a year global Yellow Pages market. From consolidations and acquisitions, to the rapid growth of local search, we spend our time networking with and recruiting the most talented difference makers the industry has to offer, those that are able to thrive in this new landscape. It is our continued commitment to the directory business that provides us with our most valued asset: our reputation as the organization to contact when contemplating a career change within the directory and interactive advertising industries. We work with talented sales representatives and managers looking to make the next step in their careers, as well as experienced vice presidents and “C” level professionals who are directing the changes that shape the industry today.

Homes.com

Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure, website development, search engine marketing and lead generation solutions. More than 4 million homebuyers visit Homes.com each month to search more than 1.6 million homes for sale, to locate real estate agents in their area and to find useful tips on home buying.

Homes.com recently united with Harmon Homes to create a media powerhouse that distributes over 2.4 million real estate related publications every month in more than 130 markets. Homes.com provides the best advertising solutions for real estate professionals to reach active home buyers. For more information, visit www.Homes.com.

iBegin Source is a new breed of base data provider. Focusing on efficiency, simplicity, and automation, we are changing the game of business listings for the US and Canada.

Aggressively cleansing and maintaining our data, we are the source you want to use for your next local project. Nobody makes business data simpler than us.

Lat49

Lat49 (www.lat49.com) is a new mapvertising network that opens a whole new online territory to advertisers who want precise and intuitive geo-targeting.  Lat49 is optimized for online interactive maps, an interactive medium with a big audience and high user engagement metrics.

Known as mapvertising, or on-map advertising, lat49 provides advertisers with a unique opportunity to execute both brand and local advertising initiatives.  Through the lat49 self-serve interface, advertisers buy the exclusive advertising rights to map real estate.  Anytime a user looks at your real estate across the lat49 network, your ad will show.  Land parcels can be bought at multiple zoom levels to suit the goals of the advertising campaign. Owning the map's most zoomed out country view will support branding initiatives while local advertisers may choose to regionally tune their messaging and target the local, neighborhood, or urban level audiences.

85% of all Internet users use online maps and this audience has been virtually unreachable by advertisers until now. Other ad serving technologies currently competing for the online marketer’s dollar are not optimized for the Ajax and Flash technologies used to build interactive map sites which results in several key issues for the advertiser.  Lat49 addresses these issues by optimizing ads for on-map display and providing the ultimate geolocational, contextual advertising solution.

Local Matters

In 2005, Aptas, ISx and YP Solutions merged their strong legacies of technology innovation and experience in the Internet Yellow Pages, directory assistance and mobile vertical markets to form Local Matters, Inc. The new entity offers user-centered content enhancements and search functionality that help connect and build relationships between consumers and locally targeted advertisers.

Local Matters brings together some of the most experienced and knowledgeable people in the industry. Our team brings deep experience with leading companies in Internet search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and Media Businesses. This knowledge leads to our focus on practical and scalable solutions explicitly designed for business impact. Local Matters' user-centered content methods transform existing data into highly relevant and organized content, enabling the rapid and scalable deployment of local search solutions.

Local.com (NASDAQ: LOCM), ranked Top 100 most-visited web site (comScore, December 2006), attracts approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company’s patent-pending Keyword DNA™ and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.

Localeze

Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds.

We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.

marchex

Marchex (www.marchex.com) is a local advertising company and leading publisher of local content.  Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers.  Marchex's local content network, one of the largest online, helps consumers make better, more informed local decisions through its network of content-rich Web sites that reach tens of millions of unique visitors each month.

MatchCraft

MatchCraft delivers cutting edge Search Engine Marketing (SEM) tools which maximizes Return on Investment (ROI).

MatchCraft is a Search Engine Marketing Engineering company with solutions customized for Online directories, Internet Yellow Pages & Multi-Location Advertisers. Founded in 1998, MatchCraft, has successfully maximized ROI for its SEM clients by managing the campaign set up to post-click performance on leading search engines including Google, Overture, Yahoo, MSN, AltaVista, AOL and Ask Jeeves.

MediaTraks

MediaTraks Global, LLC. was founded by an experienced group of media, web and telecom veterans with more than 100 years of combined industry experience.

Our talented employees, technology and industry experience enable us to anticipate and fulfill the needs of advertisers, media outlets and ad agencies. MediaTraks' mission is to bring together buyers and sellers of LOCAL adverting across the nation and around the world with our Local Media Marketplace. MediaTraks also helps buyers manage their media investments and enables them to accurately measure and report on the effectiveness of advertising.

MediaTraks is headquartered in Miami, FL with offices in New Jersey.

mixpo

Mixpo is an online video advertising company dedicated to serving the local small and medium-size business (SMB) market. Through its pioneering online video advertising platform, the company enables interactive agencies, publishers, directories, ad networks and marketplaces to easily and affordably create, deploy, and optimize online video ads that drive measurable results and fuel more effective marketing campaigns for their clients.

Moon Valley Software

Moon Valley Software, Inc. is a privately held software development and licensing company based in Arroyo Grande, California. MVS focuses on finding fun solutions to everyday frustrations through creative software and consumer electronics development. Every day clients, consumers and the MVS team experience challenges that drive Moon Valley development in new and exciting directions. Moon Valley Software offers creative, customized utilitainment, automation and convergence products designed to improve everyday experiences.

Oodle.com

Bringing together more than 30 million listings from over 80,000 classifieds sites, Oodle improves the way people buy and sell locally by offering the most comprehensive search, convenient email alerts and information to empower classifieds shoppers to make better buying decisions.

Shopping classifieds can be tough. Because listings are everywhere and change so frequently, it's hard to stay on top of the market. And consumers often wish they had information to help them make informed decisions. Is the price good? Is the seller trustworthy? How often does a listing like this come up?

Arming consumers with powerful search, shopping tools and market information, Oodle enables shoppers to find exactly what they're looking for and to make smarter buying decisions.

Orange Soda

OrangeSoda’s primary focus is on helping small and medium-sized companies succeed online by providing them with the most advanced campaign management technology, tracking, reporting, and optimization systems available.

Founded by a group of Search Engine Marketers in 2006, OrangeSoda’s experience and knowledge come, in part, from having built a successful pay-per-click search engine in the late 1990’s and early 2000’s. After spending more than a decade studying user search behavior, our understanding of how Internet searchers think and act is unparalleled. Our mission is to use this knowledge to help online advertisers gain new customers in the most efficient and cost-effective manner possible.

The center of our technology is built around our proprietary Campaign Management Center (CMC). The CMC is the engine that powers your ability to effectively track your Internet marketing efforts, including a campaign targeting engine, conversion tracking, reporting, and much more. In other words, it lets you know at a glance if your marketing is improving your business, and by exactly how much. In addition to our superior technology, we employ a team of expert search engine marketing and optimization professionals. They are a key factor in many processes that will ensure your success online. We incorporate the most advanced search engine optimization and Internet marketing strategies in helping your business succeed online.

spotmixer

SpotMixer, a new service from One True Media, empowers businesses to
expand their marketing reach through online video advertising. SpotMixer.com is available to businesses to create their own online video ads. SpotMixer is also launching the SpotMixer Platform for Business that any listings company can integrate and offer to its customer base. Visit www.SpotMixer.com for more information.

Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. town and city.

A Top 20 online news destination (Hitwise, July 2007), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation's major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds.

Based in Palo Alto, Calif., Topix LLC is a privately held company with investment from Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company (NYSE: TRB).


ASSOCIATION PARTNERS

ADM

The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.

ADP

The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.

ICMA

The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org.

YP Association

The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).

Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.

Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.


MEDIA SPONSORS

LatinVision

LatinVision Media, Inc. is a New York-based company that operates five portals targeting U.S. Hispanic and Latin American entrepreneurs and executives and professionals in small and medium-sized companies: www.latinvision.com/directory is an interactive business directory of over 2,000,000 decision-makers in the U.S. Hispanic and Latin American business communities; www.latinvision.com/finance is the leading Internet destination for venture capitalists, institutions and private equity firms seeking to identify new projects for investment; www.latinvision/events is the leading business networking event in New York City for U.S. Hispanic and Latin American Entrepreneurs, business owners and professionals; www.latinvision.com/media news division reprints press releases and distributes business news and content of interest to the U.S. Hispanic and Latin American business communities; and www.latinvision.com/magazine is a business magazine for U.S. Hispanic and Latin American Entrepreneurs, business owners and professionals. The magazine is scheduled to launch in March, 2008.

tvover.net

TVover.net is a leading site that aggregates news and information about IPTV, Internet TV, and related topics. In addition we provide a directory of web sites offering video or Internet TV, forums for discussion (IPTV Forums), and an informational site (IPTV Information). For more information please visit http://www.tvover.net or contact us at info@tvover.net.

 

 

 

 










 
 

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