Digital Strategies for Broadcasters 2010

Digital Strategies
for Broadcasting 2010

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Interested in what Digital Strategies for Broadcasting is all about?
Watch this 3 minute video on last year's conference.

The continuing shift toward digital media serves as the backdrop for BIA/Kelsey’s Digital Strategies for Broadcasting 2010.

At this year’s event, we’ll turn a sharp focus on reinventing local television and radio. If broadcasters play it right, the emergence of online media can be a major plus for their business. DSB2010 will drill down on the strategies that can enable broadcasters to diversify beyond pure-play broadcast business models and capitalize on the digital opportunity.

Specifically tailored to the needs of the broadcaster community, there isn’t another conference this year that will give you such valuable hands-on intelligence.

TOPICS AT DSB2010

KEYNOTE SPEAKERS

Colleen Brown

Colleen Brown
President and CEO
Fisher Communications

Jeff Haley

Jeff Haley
President and CEO
RAB

Steve Lanzano

Steve Lanzano
President
TVB

Marci Ryvicker

Marci Ryvicker
VP, Equity Research
Wachovia Capital Markets

Neal Schore

Neal Schore
President and CEO
Triton Media Group

Jeff Smulyan

Jeff Smulyan
CEO
Emmis Communications

View All Speakers

AGENDA HIGHLIGHTS

	DAY 1 MONDAY, MAY 17	DAY 2 TUESDAY, MAY 18	DAY 3 WEDNESDAY, MAY 19
KEYNOTES	RAB, TVB	Fisher, Wachovia, Triton	Emmis
TOPIC FOCUS	Multiplatform selling; marketing sizing and outlook	New platforms and revenues, mobile, social; reinventing local TV and radio; hyperlocal; equity outlook	Cross-platform audiences, deals and partnerships; radio chips on cell phones; OTT video; VOD; online video; offline presence
SCHEDULED NETWORKING OPPORTUNITIES	Afternoon networking and refreshment break Opening cocktail networking reception in the exhibit hall	Continental networking breakfast Networking luncheon Morning and afternoon Networking and refreshment breaks Cocktail networking reception in the exhibit hall	Continental networking breakfast Morning networking and refreshment break
EXHIBITS	Open during the opening cocktail networking reception	Open during continental breakfast, breaks, lunch and the cocktail networking reception

View Full Agenda

40-Plus Speakers, 6 A-list Keynotes, 14 Can’t-miss Panel Sessions
BIA/Kelsey has put together a compelling three-day agenda designed to enable attendees to walk away with a practical plan for participating in the digital opportunities in local TV and radio. The agenda focuses on the topics that are most important to broadcasting executives—from social media and mobile apps to HD, 3D and retransmission.

Superb Networking Environment
DSB2010 brings together senior broadcast executives and top digital media experts to examine new platforms and revenue opportunities in local television and radio.

All BIA/Kelsey conferences offer an environment that is particularly conducive to establishing new partnerships and inking deals. Take advantage of this unique opportunity to explore partnering opportunities across traditional media boundaries.

Deep Industry Expertise
Now in its second year, this conference fully leverages BIA/Kelsey’s new research program, Digital Strategies for Broadcasting, led by Chief Strategy Officer Rick Ducey, former VP research at NAB.

Register now to take advantage of pre-conference pricing.

To register by phone contact:

Maria Rosko
Client Services and Conference Support
703-802-2971 - email