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DIGITAL STRATEGIES FOR BROADCASTING 2010
 

Digital Strategies for Broadcasting 2010 (DSB) from BIA/Kelsey is focused on the hundreds of millions of dollars that broadcasters are poised to earn from the full array of digital services that are transforming the industry, ranging from Web sites and mobile apps to HD, 3D retrans and the new electronics.
 

Now in its second year, Digital Strategies for Broadcasting fully leverages BIA/Kelsey’s new research program led by Chief Strategy Officer Rick Ducey, former VP research at NAB. It will feature cutting-edge analysis, and presentations from top broadcast executives and thought leaders.
 

Just a few of the topics DSB will cover:

  • The economy, Internet and a shifting ad pie
  • TV “Apps” — how to get yours in the new app stores
  • Following the audience: Just how much will mobile grow in the next 12 months? What are the most important platforms right now?
  • Emerging technologies affecting broadcasting: home networking, 3D-TV, media DVRs, interactive TV, Internet radio
  • Over-the-top (OTT) video — fad or future? Should stations participate?
  • The state and direction of HD radio
  • Consumer and social trends most affecting the media business
  • Staffing in a multi-platform world
  • The impact of consumer electronics on local broadcasters
  • The new DTV networks seeking distribution and the models and programming that are working
  • Sales, sales, sales — how to generate new revenues, old revenues, more revenues
  • Credit markets, rising stock prices, impairment and M&A
  • Local station valuation trends

DSB focuses on the topics most important to broadcasting executives and the ones that will drive business in 2010. Attendees will walk away with a practical and ready-to-go plan on how to respond to the underlying dynamics driving the shifting marketplace. The event will also give attendees a unique opportunity to explore partnering opportunities across traditional media boundaries.

 

Register now to lock in your registration at the best pre-conference price offered.

 

 

To register by phone contact:

Maria Rosko
Client Services and Conference Support
703-802-2971 -
email

 
 

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