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The Digital Shift Monday, 5/17 2:35-3:00		Daniel Anstandig, President, McVay New Media Future-minded and passionate, Daniel Anstandig was recently recognized by Billboard Magazine as one of the top five innovators in media. His experience includes developing digital business strategies for media companies, designing content strategies for broadcast and interactive, and coaching executives. As the President of McVay New Media Consulting, Anstandig has advised The Wall Street Journal, CBS News, Clear Channel R&D, The White House Commission on Remembrance, Glencoe-McGraw Hill, TM Studios, and various broadcasting companies in the USA, Canada, and Europe. Most Recently, Anstandig became the co-founder of Listener Driven Radio, a software company with applications that empower broadcasters to become “crowdcasters.” Prior to joining McVay Media in 2001, Daniel’s experience includes stints as General Manager, Network/Syndicated Program Director, and On-Air Personality. In 2001, he was named the #1 Young Entrepreneur by Young Entrepreneur Magazine, in recognition of an internet-radio company he founded. Daniel is also a proud two-time recipient of Edison Media Research’s 30 Under 30 Award. Daniel serves on the Board of Directors as Treasurer for Radio Conclave, a 501C(3) aiming to empower broadcasters to better serve their communities. He was also recently elected Board President of The Inner Connection, a non-profit organization that offers self-empowerment programs for underserved and underprivileged communities.
Reinventing Local TV Tuesday, 5/18 2:00-2:45		Mark Benscheidt, VP, Broadcast Business Development, Sezmi
New Ad Revenues for New Times: Monetize Digital Fast! Wednesday, 5/19 11:15-12:00		Lisa Bishop, VP, Internet Operations and New Media, Gray Television Group Lisa Bishop is the Vice President of New Media for Gray Television Group, Inc. She conceived and executed the formulation of Gray Interactive Media in 2002 which she currently leads. Lisa oversees all Internet operations, Web development, new media business development, and revenue strategies for Gray. Gray currently operates 36 television stations serving 30 markets. Each of the stations are affiliated with either CBS (17 stations), NBC (10 stations), ABC (8 stations) or FOX (1 station). In addition to operating 39 digital second channels including 1 ABC, 4 FOX, 7 CW, 18 MyNetworkTV, 2 Universal Sports Network affiliates and 7 local news/weather channels in certain of existing markets. Lisa was the catalyst to a culture transformation of Gray’s local television stations and the creation of their local Web Channels by transforming a traditional media distribution company to focus on content gathering and syndication across multiple digital platforms. 2002 was also the first year Gray implemented a New Media sales strategy; of which saw a 100% growth in online revenue after the first year of inception - revenue growth has continued since and has expanded beyond online to mobile platforms as well. Before joining Gray, Lisa also led the interactive team for Benedek Broadcasting. In addition to broadcast experience, Lisa also did a stint as a sports correspondent for Chicago’s local newspaper The Daily Herald covering local high school sports. In 1998 Lisa served as Sports Information Director Assistant for Montreat College where she brought the college’s sports coverage online for the first time with the development of their Web site. Lisa currently serves as a board member for the OMVC, as well as a member of the local CBS Interactive Committee. Bishop holds a Bachelors of Science degree in Business Administration from Montreat College as well as an MBA in Business Management from Keller Graduate School of Management.
Slicing and Dicing Audiences Wednesday, 5/19 9:30-10:00		Pierre Bouvard, Executive VP, Cross-Platform Services, Arbitron Inc. Pierre Bouvard serves as Executive Vice President, Cross-Platform Services. The Cross-Platform Media Services team is charged with leveraging Arbitron's Portable People Meter (PPM) technology to establish audience measurement for new customer segments. Prior to this, Pierre was the EVP Sales, President, Portable People Meter, as well as Vice President and General Manager for Arbitron Radio. Pierre started his career at Arbitron in various sales and management capacities, in the Chicago, San Francisco, New York and Dallas offices. He left Arbitron for a six-year period, when he was Executive Vice President of Coleman Research, one of the premier strategic consulting firms for radio stations. Pierre is co-author of "Radio Advertising’s Missing Ingredient: The Optimum Effective Scheduling System". Pierre also created Arbitron's series of media industry studies. A graduate of Northwestern University's School of Communication, Pierre holds a BS degree in radio, television and film, and is a graduate of the Advanced Management program at The Wharton School. Pierre is Chairman of the IRTS, board member of the Library for American Broadcasting (LAB), board member of TRA and serves as a trustee of the Foundation of American Women in Media (AWM).
Make It Happen Now – Tomorrow May Be Too Late Tuesday, 5/18 11:30-12:15		Adam Broitman, Partner and Ringleader, Circ.us Adam Broitman is Partner and Ringleader at Circ.us, an NYC based creative communications firm that helps brands tell stories through innovation and participation. Adam is a recognized expert in all aspects of the ever-changing digital media+marketing landscape. A thought leader in the marketing industry, Adam is known for devising cutting edge marketing strategies for clients ranging from Kraft, The New York Times and Panasonic to LVMH and A&E. Prior to founding Circ.us, Adam was Director of Strategy at Crayon and Director of Emerging and Creative Strategy for Morpheus Media. He started his digital marketing career at Digitas, working on the American Express team. Adam blogs and writes for industry publications such as iMediaconnection and Mediapost. An incessant talker, you can find Adam speaking at various industry organization events such as iMedia, OMMA, Ad:Tech and the PRSA. Adam holds a B.A. in English Lit. from Queens College and an M.A. in Media Studies from The New School University.
Day 2 Keynote Tuesday, 5/18 9:30-10:15		Colleen Brown, President and CEO, Fisher Communications Colleen is the President and CEO of Fisher Communications, Inc., responsible for all aspects of Fisher’s operations, including the operation of its twelve television and nine radio stations. Prior to joining Fisher, Colleen was a senior vice president at Belo Corporation, responsible for its Texas broadcast and cable properties, Belo Interactive, Belo’s Spanish-language initiatives, and business development. Prior to joining Belo, she served as president of the Lee Broadcast Group. She was responsible for all aspects of Lee’s broadcast operations, including eight network-affiliated television stations and seven satellite operations, a mobile production company, and a Telemundo affiliate. Colleen began her career at Gannett in 1980, rising through the ranks of KUSA-TV in Denver to become vice president and station manager. In 1991 she was named president and general manager of WFMY-TV in Greensboro/Highpoint/Winston-Salem, North Carolina. She moved to Phoenix in 1995 as president and general manager of Gannett’s television operations in Arizona. Colleen was elected twice to the National Association of Broadcasters’ Board of Directors, and also served on the boards of the National Association of Television Program Executives, Maximum Service Television, Inc., and the Television Bureau for Advertising. In addition, she served on the Television Operator Caucus task force and the NAB’s Futures Committees. Colleen graduated summa cum laude with a double major in political science and business administration from the University of Dubuque as a Presidential Scholar. She holds an MBA from the University of Colorado at Boulder. Brown and her husband, Guy, have two children.
Slicing and Dicing Audiences Wednesday, 5/19 9:30-10:00		Lynda Clarizio, CEO, Invision Inc. Lynda Clarizio, CEO, joined INVISION in 2009, bringing over ten years of outstanding management experience in the digital media industry growing and scaling advertising technology businesses. Prior to joining INVISION, Lynda served as President of AOL’s Platform-A, the industry’s largest digital advertising platform. Lynda also served as President of Advertising.com, managing the industry’s largest third party online advertising network. (Advertising.com previously was operated as an independent subsidiary of AOL and became part of Platform-A.) Lynda held several other positions at AOL, which she joined in 1999. Lynda was the Executive Vice President of AOL’s Audience Business responsible for strategy, finance and business development. She also was AOL’s Senior Vice President for corporate strategic and financial planning and Senior Vice President for acquisitions and strategic investments. While in the latter role, she led AOL’s acquisition of Advertising.com. Lynda was named one of 2008’s “Women to Watch” by Advertising Age and one of 2009’s “25 Executives to Watch in Digital Entertainment” by Digital Media Wire. Lynda is a 1985 graduate of Harvard Law School and a 1982 graduate of Princeton University.
Never Sell Alone Monday, 5/17 5:00-5:30		Todd Cohen, Principal, SalesLeader LLC Todd Cohen works with sales leaders who want to create a sales culture so that more sales happen. Since 1984, Todd has coached and led sales teams to deliver more than $500 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis. As the Principal of SalesLeader LLC, Todd inspires, advises, and builds highperformance sales teams that produce outstanding results. He also provides strategic oversight for sales teams and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations. Todd is a passionate networker and connector of sales professionals, entrepreneurs, and executives in transition. He is the founder of The Innovators Club, a networking organization dedicated to advancing technology and entrepreneurship. He is co-founder of LinkedIn Live Philly, a networking group for members of Linked-In to advance their professional networking skills. He is also the co-leader of Career Transitions, a non-profit group dedicated to helping professionals in transition. He is a professional member of the National Speakers Association, and a board member of the NSA Philadelphia chapter, and he serves as chair of the Sales and Marketing group of the Greater Philadelphia Senior Executives Group. Todd has been active in the American Cancer Society as well as several other charitable organizations. Todd holds a Bachelors Degree in Business Administration from Temple University. He is a frequent speaker at sales conferences and national association meetings and hosts his own radio show “Let’s Talk Sales Culture.” His book on sales culture "Never Sell Alone" is scheduled for publication in 2010.
Making Deals and Partnerships Win, Win, Win Wednesday, 5/19 10:30-11:15		David Dague, VP of Marketing, Localeze David Dague sets the strategic branding and go-to-market strategies for Localeze and oversees its day-to-day corporate and product marketing initiatives. A telecom, information technology and local advertising media veteran, David most recently served at vice president of marketing and general manager of LeadStream for Innovectra Corporation, a local search software and services company, and Bell Atlantic Information Services, where he headed new-product development of local advertising media products for over ten years. David has also held leadership positions at American Management Systems and MCI Corporation, and has instructed sales and marketing courses at the undergraduate collegiate level. He can be reached at daviddague@localeze.com.
Reinventing Local Radio Tuesday, 5/18 3:15-4:00		Thomas Davis, President, Davis Media LLC/The Tide Radio Tom Davis is the President of Davis Media, LLC in Williamsburg, Virginia. Mr. Davis has owned and managed radio stations in various markets since 1990, and has a long record of profitable radio properties relying exclusively on local and hyperlocal content and revenue. Davis Media owns two FM stations in the Williamsburg Market, and launched the digital newspaper Williamsburg Yorktown Daily in June of 2008. Davis invented the “promote through content model,” combining the best assets of both radio and the newspaper industry under one platform. Over the previous 21 months, WYDaily.com has celebrated an average growth in local readership of 29% per month. The digital paper has over 60,000 local readers and 44% penetration of the market’s 136,000 residents, and was profitable in its first month of publication. Davis Media’s revenue grew by 18% in the fourth quarter of 2009 and 22% for Q1, 2010. Total revenue growth for 2010 is forecast at 22%. WYDaily is responsible for 21% to 29% of the company’s total monthly revenues.
Reinventing Local TV Tuesday, 5/18 2:00-2:45		Fred Fourcher, President and CEO, Bitcentral, Inc. Fred Fourcher is a broadcast industry veteran and digital technology evangelist. With a background in international satellite communication networks, he now focuses on non-proprietary, file-based delivery to speed content from acquisition to air and beyond. He understands the market and time pressures faced by news producers and will be speaking on the fastest ways to get large HD files from the field back to the station and ready to air. Attendees will learn how to save time and gain a competitive edge. Mr. Fourcher is currently the CEO of Bitcentral, the award-winning innovator of news content production and distribution solutions. Bitcentral is legendary for the efficiency of their workflows and has been trusted with deployments at major content producers such as CNN, NBC, CBS as well as many of the leading TV stations groups. The company’s mission is transforming new organizations and maximizing the value of their creative assets. Mr. Fourcher is a returning speaker at SMPTE, a long-term presenter at NAB, and was an invited speaker at the recent NAB Futures Summit in Pebble Beach, where he discussed ways to ensure the viability of local TV.
The New Frontier: Radio’s Fourth “Golden Age” and Opportunities for Broadcasters Monday, 5/17 2:15-2:35		John Gehron, COO, AccuRadio John Gehron is a respected radio programmer and executive with over 40 years of radio industry experience. John began his radio career launching the first-ever major-market FM oldies stations, WOGL/Philadelphia and WCBS-FM/New York City, the latter which quickly became the most-listened-to FM station in America. He then spent 14 years as PD and eventually VP/GM at the legendary WLS-AM-FM/Chicago, was named VP/GM of CBS-owned WOGL/Boston, was a founding Co-COO of American Radio Systems, and, when that company was sold to CBS, became a regional manager and eventually EVP/Programming for all of CBS Radio. More recently, he has been the cluster manger for Clear Channel's seven Chicago stations and General Manager of Harpo Radio, overseeing operations and programming for Oprah Winfrey's lifestyle talk radio channel on XM Satellite Radio. He joined AccuRadio.com in January, 2010, and is currently helping the company raise funds for marketing AccuRadio's over 480 personalizable channels of rock, pop, jazz, classical, country, Broadway, oldies, and more and to build a direct sales force for the company.
Consumer and Social Trends Affecting All Media Tuesday, 5/18 4:45-5:30		Michael Goodman, Senior Director, Research & Analytics, Mercury Media Michael Goodman is Senior Director, Research & Analytics for Mercury Media. In this role he provides strategic vision, planning, and actionable recommendations for all areas of performance-based advertising, including response analysis, attribution, segmentation, brand awareness, media planning, and market research. Prior to joining Mercury Media, Goodman was Director, Consumer Research at Yankee Group, where he provided market research, syndicated reports, decision support tools, and consulting services to clients trying to understand and profit from the impact of technology on content, advertising and consumer behavior. At Yankee Group, Goodman authored over 80 reports, a number of which received recognition for “Best Report” and was responsible for developing their interactive advertising team. Before joining Yankee Group, Goodman held several positions at Nielsen Media Research (now the Nielsen Company), the most recent being marketing representative, where he was responsible for the design, management, analysis, and marketing of custom research projects. In addition to television research, Goodman was responsible for developing and managing the Nielsen Home Technology Report which is still produced today. Prior to joining Nielsen Media Research, Goodman held several positions with VOPAN Marketing Research, conducting market research on consumer products. Goodman holds a B.S. degree in business administration from Boston University. Goodman has appeared regularly in print, on television, and at events such as CES, CTIA, IAB, NAB, and NCTA as a panelist, moderator and keynoter.
Day 1 - Keynote The Next Generation of Local Radio Monday, 5/17 1:30-2:15 Reinventing Local Radio Tuesday, 5/18 3:15-4:00		Jeff Haley, President and CEO, RAB As President and Chief Executive Officer of the Radio Advertising Bureau (RAB), Jeff Haley has steered the association in a business-driven direction with defined objectives to share knowledge, facilitate consensus, and increase revenue for the radio industry. Jeff has over 25 years experience in the media and advertising industry. Prior to the RAB, he was Senior Vice President for Time Warner Global Marketing. Jeff is on the Board of Directors for the Ad Council, a member of the Arbitron Radio Advisory Council, and most recently was added to the Board of Directors for Avenue Right, a marketing technology company.
Reinventing Local Radio Tuesday, 5/18 3:15-4:00		Erik Hellum, President, GapWest Broadcasting Erik Hellum became the President of GAP Broadcasting II, LLC, in May 2008. GAP West currently owns and operates 56 radio stations in 12 markets located in Washington, Idaho, Montana, Wyoming and Minnesota. In addition to maximizing market dominant radio clusters, GAP West is focused on monetizing the online component of its station brands, and also using the reach of its station clusters to launch new online brands, including Saveonthelot.com, and a community portal to be launched in 2010. From 2002 through 2008, Hellum worked for Bonneville International Communications. Until late 2004, Hellum served as Vice President/Market Manager of WIL/WRTH in St. Louis, where he helped rebuild one of America’s great country stations. From there, he moved to Phoenix as the Vice President/Market Manager for KTAR/KPKX/KMVP. During that time, Hellum and his team split heritage news/talk/sports station KTAR-AM into two stations. The AM went all sports, and quickly became the most successful all sports start up of the last decade. The news/talk product was re-launched on FM and flourished, as part of Bonneville’s innovative strategy of moving news and news/talk to FM. KPKX was among the first, and best, adult hits stations in America. From 1999 to 2001, he was regional vice president of sales for AMFM Inc., and was executive vice president of Clear Channel Group Sales from 2001 to 2002. Prior to AMFM, Hellum enjoyed a 10-year tenure with Katz Radio, the leading national radio representation firm. While there, he held several senior positions including account manager, vice president/manager, vice president/station relations, and senior vice president/station relations for various Katz operations in Boston, Philadelphia, Chicago, Los Angeles, and New York. He earned a Bachelor of Arts degree from the University of Wisconsin in 1987, and he currently serves on the boards of directors for the Children’s Museum of Phoenix, the Arizona Broadcasters Association and the Walter Cronkite School of Journalism Endowment. He and his wife, Jennifer, have been married for 17 years and are the parents of two sons. His personal interests include music, travel, film, baseball, and football.
We’re Not in Kansas Anymore – What Is the New Normal for Broadcasting? Tuesday, 5/18 4:00-4:45		Dave Kennedy, CEO, FlyCast David is the CEO of Flycast, Inc. FlyCast (www.FlyCast.fm) was founded in 2006 by a group of seasoned PC and internet industry veterans to create advanced IP-based mobile delivery technology that focused on smartphones and other mobile digital media devices. The company’s downloadable FlyCast application offers users over 1500 channels of entertainment, delivered to their smartphone over wireless connections. In addition, its "appMobi" developer toolkit permits any web developer to create and deploy customized applications for the iPad, smartphones and other mobile devices. Prior to his work at Flycast, he was CEO/Vice Chairman of Interep National Radio Sales in New York, and also served as CEO of Susquehanna Media Co., one of the largest major market radio, cable and internet companies in the U.S. During the 1970s, David held various on-air and management positions at Toledo radio stations WMHE and WLQR until being promoted in 1983 to Vice President Planning and Research for Susquehanna Radio Corp. In August of 1989, he was named Senior Vice President and assumed direct responsibility for several midwest stations while managing group planning and research operations for all Susquehanna stations. David has chaired, actively participated in, and received numerous accolades from the boards of directors of the National Association of Broadcasters, Radio Advertising Bureau, John Bayliss Broadcast Foundation, and the Library of American Broadcasting Foundation among many others. His community work includes chairing local United Way, Red Cross and Community Foundation boards. He and his wife, Bev, have three children and five grandchildren.
Make It Happen Now – Tomorrow May Be Too Late Tuesday, 5/18 11:30-12:15		Satbir Khanuja, CEO, Datasphere Satbir Khanuja is responsible for leading the overall growth and managing day to day operations of the company. He previously served as DataSphere’s senior vice president of marketing and business development, responsible for the company’s partnership, traffic-building and revenue-generating initiatives. Prior to joining the company, he spent seven years at Amazon.com as a member of the executive team and was vice president of Amazon.com's Worldwide Traffic organization, responsible for driving billions of dollars in sales through free and paid traffic to all Amazon.com Web sites worldwide. Previously, he was vice president and general manager of Amazon.com’s IMDb.com and In-Theater businesses where he created all business functions and built the division into one of the 50 most trafficked Web sites in the world. Prior to Amazon.com, Satbir spent several years as an engagement manager at McKinsey & Company where he led projects in several industries, including electronics and banking. He holds a Ph.D. in Ceramics Engineering from MIT and a B.Tech. degree from IIT in Bombay, India.
Making Deals and Partnerships Win, Win, Win Wednesday, 5/19 10:30-11:15		John Kuendig, Group President, Ryan Partnership John Kuendig, Senior Partner and Group President of Ryan Partnership, is one of the industry’s well known innovators. His application of consumer insights and segmentation successfully changed the way clients and competitors approach business challenges and opportunities. From his early work leading Avon into direct-to-consumer marketing and pioneering CRM and digital marketing at Kraft, John continues to research and develop new products most notably in the field of helping clients achieve scale through the marriage of engagement and impressions.   Under his leadership, Ryan continues to win recognition from clients and peers for their work including but not limited to: Agency of the Year in 2007, Effie Gold Award 2008, First Place 2009 Interactive Marketing Award, First Prize 2009 Internet Advertising Competition, A.I. Eicoff Award, Numerous Echo Awards.   John continues to redefine the boundaries of work done for clients through the integration of the promotion, shopper, digital, experiential and direct disciplines providing profitable, game changing initiatives on behalf of a roster of leading CPG, travel, liquor, and fashion brands.
Day 1 - Keynote Local Television and Multiplatform Selling Monday, 5/17 3:30-4:15		Steve Lanzano, President, TVB Steve Lanzano came to the Television Bureau of Advertising in January, 2010, from MPG U.S., where as chief operating officer, he was responsible for the strategic and operational leadership of MPG’s marketing and service professionals across the U.S. He oversaw all client accounts at MPG, including Fidelity, Dannon, Volvo, Reckitt Benckiser, Sears, CBS Films, and McDonald’s. Before joining MPG, Mr. Lanzano was the chief executive officer of Mediaedge:cia, responsible for overseeing the agency’s operations across the U.S. and Canada, and global media director at sister agency Mindshare, where he was responsible for the American Express business. He also held executive positions in New York at Ogilvy & Mather, Ammirati & Puris and FCB as well as working at Ted Bates and NW Ayer Advertising. He has received much industry recognition throughout his career. He was named a Media All-Star by the former Marketing & Media Decisions (now MediaWeek), received two Creative Media Awards, the 1994 FCB Chairman’s Award and has been the principal speaker at the annual meetings of the Association of National Advertisers (ANA) and the Magazine Publishers Association (MPA). Mr. Lanzano is a graduate of Seton Hall University and lives in East Brunswick, N.J. with his wife and three children.
TV Cross-Platform Sales Panel Monday, 5/17 4:15-5:00		Leslie Laredo, President, Laredo Group Leslie Laredo is an interactive and Internet advertising pioneer with more than 25 years in the online and interactive industry. She has been instrumental in changing the face of the interactive media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell interactive media. Leslie has trained and consulted with start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers. Her training and consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media. Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasing required to keep and acquire clients. In 1983, Ms. Laredo started her interactive career selling advertising on a local public access videotex system. Starting in 1986, she spent six years selling advertising for Prodigy and then 4 years setting up advertising strategies and programs for Ziff-Davis Interactive, Interchange Online Network, and AT&T Business Network. In 1996, Ms. Laredo co-founded one of the first Internet advertising rep firms, Network 1.0 which was acquired by Softbank in June 1996. That year, she also helped launch the Internet Advertising Bureau (IAB), the standard-setting industry trade association. Leslie holds a Bachelors of Science degree from Cornell University and studied International Management at the University of Texas.
Slicing and Dicing Audiences Wednesday, 5/19 9:30-10:00		Bill Livek, CEO, Rentrak Bill Livek is the Chief Executive Officer at Rentrak and oversees the day-to-day management of the company and is focused on growing and evolving Rentrak’s business as a leading data and information analytics company to becoming a comprehensive knowledge provider to the media and entertainment industries. Mr. Livek brings three decades of experience in media, advertising and market research having worked vertically with major media and advertising agencies in executive positions at companies including Experian Marketing Services and Simmons Research Bureau. Most recently, Livek served in a number of roles at Experian including, Co-president of Experian Research Services where he collaborated with customers to design and launch Experian’s Addressable Advertising Service, as well as help expand the company’s presence in China and Brazil. Previously, Mr. Livek was the co-Chair and Director of Simmons Market Research Bureau where he directed the growth and evolution of the company into a media-neutral, consumer-centric research and data business widely utilized by brands, advertising agencies and media organizations. During his tenure at Simmons Market Research Bureau, Mr. Livek orchestrated the sale of the company to Experian. Mr. Livek was also co-founder of Transactional Data Solutions (an LLC with MasterCard), and was a principal shareholder in Birch Research and directed the integration of Birch into Scarborough Research where he served as President and CEO, growing the company to serve the top fifty markets. Earlier in his career, Mr. Livek served as Vice President of Sales/Marketing for Arbitron Radio. Mr. Livek is a frequent presenter at industry conferences including Advertising Research Foundation (ARF), Cable Advertising Bureau (CAB), Cable & Telecommunications Association for Marketing (CTAM) and ESOMAR Worldwide Research Organization.
Reinventing Local TV Tuesday, 5/18 2:00-2:45		Sam Matheny, GM, News Over Wireless Sam Matheny is General Manager of News Over Wireless, which is part of CBC New Media Group, LLC. CBC New Media Group is a division of Capitol Broadcasting Company with three principle areas of operation: digital television, Internet, and mobile wireless. Sam's focus is on strategic media applications, where he is currently engaged with mobile wireless content delivery. News Over Wireless works with broadcasters and wireless phone carriers to provide news and information on mobile phones through video channels, downloadable applications, mobile web sites and SMS. News Over Wireless is partnered with 148 television stations reaching approximately 90 million US television households and has on-deck relationships with AT&T, Sprint, and Verizon as well as numerous very successful iPhone Apps. Sam has over fifteen years of experience in the high-tech world of computers and communications. Prior to joining CBC New Media Group Sam held management positions with satellite, digital television, web development, interactive video companies. Sam is a member of the Academy of Digital Television Pioneers, the Advanced Television Systems Committee, Mobile Marketing Association, and the Open Mobile Video Coalition. He was a 2007 American Marshall Memorial Fellow, and holds a B.S. in Communications from East Carolina University and a M.S. in Technology Management from North Carolina State University. Away from work Sam serves as Chairman of the Triangle Area Chapter of the American Red Cross, an advisory board member to NCSU’s College of Management, and as a coach in the East Wake Soccer Association. Sam lives in Zebulon, North Carolina, with his wife and two sons.
We’re Not in Kansas Anymore – What Is the New Normal for Broadcasting? Tuesday, 5/18 4:00-4:45		Rey Mena, Co-President, Emmis Interactive As Co-President/Founder, Mena is responsible for the company's overall product development strategy. With 25 years in broadcasting sales and marketing, Mena was an early online pioneer launching one of the first radio websites - q101.com - in 1995. Mena was also the architect behind the first ever integration of Apple iTunes’ Music Store with radio station websites, launching iTunes Storefronts. Over the years, Mena has been an evangelist on the transformation required by traditional media companies to compete in today’s multi-platform environment. Emmis Radio’s adoption of his “360 degree integrated brand approach” positioned Emmis Radio as the leading broadcaster in the area of interactive/integrated sales. During his career, Rey has been recognized with many industry awards for his achievements in marketing and branding. He is a frequent speaker at industry conferences.
New Ad Revenues for New Times: Monetize Digital Fast! Wednesday, 5/19 11:15-12:00		Diaz Nesamoney, President and CEO, Jivox Diaz Nesamoney founder of Jivox has had two prior successful ventures. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation. Celequest introduced the market's first BI appliance, a disruptive innovation that led to its acquisition by Cognos. Diaz was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars. Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue. Diaz is a trustee of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.
Make It Happen Now – Tomorrow May Be Too Late Tuesday, 5/18 11:30-12:15		Chase Norlin, CEO, AlphaBird Chase Norlin is the CEO of AlphaBird, a leader in online video syndication. Mr. Norlin has spent the last 15 years in the Internet and digital media industries. Prior to AlphaBird, Mr. Norlin was the founder and CEO of Pixsy, a pioneer in video search. Previously he served as a senior executive at ValueClick (NASDAQ:VCLK) where he managed publisher distribution for the display advertising network, paid search, and comparison shopping divisions. Prior to ValueClick, Mr. Norlin held the position of Senior Consultant to InfoSpace (NASDAQ:INSP) charged with publisher distribution for the paid search division. Previously, Mr. Norlin developed Sony's first online photo sharing venture and founded the web's first online video sharing company ShareYourWorld. Mr. Norlin also served as a new venture consultant in launching Boeing's (NYSE:BA) online video and image licensing division. Mr. Norlin serves on the advisory boards of EgoTVOnline, AdBidCentral, Kerosene and a Match, VideoThang, PickupPal and Adgregate Markets. Additionally, he serves as Chair of the Video Committee at the Internet Content Syndication Council. He received his BA from UC Berkeley and MA from The University of Chicago and is a regular speaker on video syndication, online advertising, and search. Recent speaking engagements include the Goldman Sachs 9th Annual Global Media Conference, NATPE, NAB, ad:tech, and PubCon.
Making Deals and Partnerships Win, Win, Win Wednesday, 5/19 10:30-11:15		Kerry Oslund, Corporate VP, Digital Media, Schurz Communications Prior to joining Schurz Communication Inc., Kerry was Vice President of New Media for Gannett Broadcasting. In that role, he focused on new opportunities in journalism, programming and business on emerging platforms. He served as the primary digital liaison between Gannett Broadcasting, USA Today, Gannett US Community Publishing, the recently formed Digital Division, the corporate legal and mergers and acquisitions areas. He also had corporate responsibility for 18 broadcast web and WAP sites and as many newer pure-play online verticals (moms, high school sports, and entertainment). Oslund was honored this year with Gannett's Chairman Award for both past and future contributions. In January 2003, Kerry moved to corporate headquarters in McLean, Virginia. Beginning in 2000, he served as New Director at WXIA-TV, in Atlanta. At that same Gannett station, Kerry held roles as Executive Producer, Special Projects EP and Newscast Producer from 1985-1990. During that time, he spent one hear in Washington, DC, as Supervising Producer and Lead Writer for Gannett's nationally syndicated program, USA Today on TV. In 1996, Kerry was News Director at Lee Enterprises KOIN-TV, in Portland, Oregon. In 1999, he added the title of Corporate News Director for Lee Enterprises, helping news operations at seven other network affiliated stations. Before that, Kerry was News Director at WZZM-TV, in Grand Rapids and WVTM-TV, in Birmingham (both Argyle stations). From 1990-1994, Kerry worked in Los Angeles as Executive Producer for the Walt Disney Company. He helped create and supervise KCAL TV's Prime 9 News, the first prime-time all-local news block in a major market. Kerry has a journalism degree from Arizona State University, graduating in 1983. While attending college, he produced newscasts and worked the assignment desk for the local CBS affiliate in Phoenix. He has travelled extensively for strategic planning, moderating focus and usability sessions, leading branding and innovation workshops and vetting new opportunities. He attend the Center for Creative Leadership, was part of Gannett's inaugural class for IDEO Innovation training, and regularly led innovation and design challenge sessions at Gannett. Kerry and his wife Mary Ann share four children. For now, kid-stuff happily takes up nearly all of their so-called free time.
Make It Happen Now – Tomorrow May Be Too Late Tuesday, 5/18 11:30-12:15		Maribeth Papuga, Executive VP, Director Local Activation, Mediavest Worldwide Maribeth Papuga is Executive Vice President, Director of Local Investment and Activation at MediaVest. a full service media and communications unit of Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe. She oversees all client investments in local markets in the US that include P&G, Kraft, Comcast, Wal-Mart, Public Storage, Mars, Capital One, Heineken, and others. A 20+ year veteran in the business, Maribeth began her career at what was formerly known as Foote Cone and Belding in LA. During her stay, she rose to VP, Associate Media Director overseeing all planning assignments across a broad list of accounts. Her diversity of planning knowledge as well as her keen negotiating skills prepared her well for the future. But she put that all on hold for a few years, left to live in Greece, married and had a child. Returning to the US, she set down roots in her hometown of Chicago where she landed a position at the former DMB&B. Within one year, she was running the Chicago buying office and shortly after, the entire country. She moved to NY to consolidate the operation and set forth to develop new economies in local buying while demonstrating its importance for consideration in the media plan. Papuga received a Mediaweek Media All Stars award for Spot TV and has previously chaired the AAAA Local Television and Radio Committee. She is a graduate of the University of Colorado and lives in Westchester County NY.
We’re Not in Kansas Anymore – What Is the New Normal for Broadcasting? Tuesday, 5/18 4:00-4:45		Skip Pizzi, Technology Editor, Radio INK Magazine, and Media Technology Consultant Skip Pizzi is a media technology consultant whose clients include many U.S. and international broadcasters, government agencies, educational institutions, foundations and manufacturers. He also serves as Technology Editor for Radio Ink magazine. An award-winning radio and audio engineer, Skip’s background includes 25 years as a technical manager at National Public Radio and at Microsoft. He founded NPR’s technical training department, and contributed to numerous digital media efforts at Microsoft. He has also held leadership positions in several technical standards-development organizations. Skip is an active broadcast-technology trade journalist, editor and author. His first book, Digital Radio Basics, was the world’s first commercial text on DAB. His most recent book, published in October 2009 by Focal Press, is Audio Over IP, which he co-authored with Steve Church. Skip is also a contributor to the NAB Engineering Handbook and other technical texts and reference books. He is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.
New Ad Revenues for New Times: Monetize Digital Fast! Wednesday, 5/19 11:15-12:00		Tim Reynolds, Director, Interactive Media, Local Media Group, Meredith Corp. Tim Reynolds has been Director, Interactive Media for the Meredith Local Media Group since September of 2004. In this role Tim is responsible for the Interactive efforts of the 12 station broadcasting group. This involves creating the station web sites, mobile platforms, digital channels and all aspects of the stations outside of their main broadcast signal. He also directs the non-traditional sales efforts of the group. He is based in Nashville but spends much of his time at the stations helping the sales efforts. The Local Media group is constantly improving their web sites and expanding their platforms to wherever there is a screen, including mobile. Prior to working at Meredith Tim held a variety of sales and management positions for NBC, Clear Channel Television, and Cap Cities/ABC radio. Tim is a graduate of Dartmouth College. He is a member of the IAB (Interactive Advertising Bureau) local committee and the TVB (Television Bureau of Advertising) multi-platform committee. He lives in Nashville, TN.
Consumer and Social Trends Affecting All Media Tuesday, 5/18 4:45-5:30		Larry Rosin, President, Edison Research Larry Rosin has been involved with media for over 20 years, the last sixteen in audience research. Rosin has been recognized as one of the leading thinkers in the field, and advises many of the world’s largest media companies, including Time Warner, Sony, Disney/ABC and EMAP. Rosin founded Edison Research in 1994 and has been a primary force in building the company into one of the world’s largest and most respected media research companies. Edison provides strategic information and analysis designed to increase understanding of audiences. With media continuing to splinter and becoming more fractionalized, many media companies have turned to Edison to position them better within the complicated media landscape. Edison’s experience, understanding, and methodologies have made it a leader. Over the last several years, Edison has further distinguished itself within the media research community through several well-received industry studies on radio, the Internet, and the music industry. Rosin has presented research both on Capitol Hill and the White House. He has also addressed the NAB Conventions in Las Vegas and Europe, the NAB Radio Show, the R&R Convention, the Country Radio Seminar, and many others. Rosin is a graduate of Princeton University where he majored in Political Philosophy at the Woodrow Wilson School of Public and International Affairs. He also received an MBA from the Wharton School of Business at the University of Pennsylvania, with a concentration in Marketing and Marketing Research.
Day 2 - Keynote Tuesday, 5/18 10:45-11:30		Marci Ryvicker, VP, Equity Research, Wachovia Capital Markets Marci Ryvicker joined Wells Fargo Securities, LLC as an equity analyst in June 2002 and currently covers the media sector, with specific focus on broadcast, outdoor and cable/satellite. Ms. Ryvicker ranked runner-up in the 2008 Institutional Investor survey and was ranked #2 in media in the Forbes 2008 Best Brokerage Analysts survey. Ms. Ryvicker began her career as a certified public accountant at PricewaterhouseCoopers, LLC. She earned her MBA degree from Harvard Business School and holds a BS in economics with a concentration in accounting from The Wharton School of the University of Pennsylvania. Ms. Ryvicker is a certified public accountant and a CFA charterholder. She is also a member of the CFA Institute, the New York Society of Security Analysts, the American Institute of Certified Public Accountants, and the New York State Society of Certified Public Accountants. Ms. Ryvicker lives in NJ with her husband and two sons.
Day 2 - Executive Interview Tuesday, 5/18 1:15-2:00		Neal Schore, President and CEO, Triton Media Group Neal Schore serves as founding President and CEO of Triton Media Group, the leading supplier of content, digital products and interactive media engagement tools to the broadcast industry. Triton’s suite of applications delivers proven traffic-driving and revenue-generating results to broadcasters. Through its Triton Radio Networks division, Triton owns and operates Dial-Global, providing national sales representation services to radio production companies, producing over 100 different programs and services. Dial-Global’s programming division produces and syndicates music programs and prep services, including the Dial Global 24/7 format business. Triton is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm with over $70 billion of assets under management. Previously Schore served as Managing Partner and CEO of Midway Marketing Group, a media advisory firm servicing the private equity community to build, expand, finance and manage media operations throughout the United States. While operating MMG, Schore lead significant transactions in the media sector and contributed to client growth initiatives, including M&A structuring, executive management development and corporate organizational evaluation, among other activities. Schore’s other endeavors include serving as founding President of Brite Media Group, an entity established for acquisitions within the alternative media sector. Funded primarily by Trimaran Capital Partners, Brite launched with the acquisition of BriteVision Media, the dominant producer and distributor of niche advertising in the United States. Schore started his career at Interep, the largest full service radio marketing company in the United States, representing approximately half of all radio stations for their national advertising with total billings then exceeding $1 billion annually. Throughout his nearly 10 years at Interep, Schore distinguished himself as a results-oriented leader holding several executive positions. Schore received a Bachelor of Arts in Business Administration, with emphasis on Management, Marketing and Finance, from The Eli Broad College of Business at Michigan State University. In addition, he completed a one-year course in leadership and business effectiveness for senior executives at Bell Leadership Training at the University of North Carolina. Schore currently resides with his wife and three sons in the suburbs of Los Angeles, California.
Day 3 - Keynote Wednesday, 5/19 8:45-9:30		Jeff Smulyan, CEO, Emmis Communications Jeffrey H. Smulyan, 62, serves as Chairman of the Board of Emmis Communications Corporation, an Indianapolis–based radio, TV and magazine publishing company with operations in 12 U.S. markets and Hungary, Belgium, Slovakia and Bulgaria. A cum laude graduate of the University of Southern California with a B.A. in History and Telecommunications, Smulyan earned a Juris Doctor degree from USC School of Law, where he served as note and comment editor of the USC Law Review. After operating two radio stations – WNTS in Indianapolis and KCRO in Omaha - Smulyan formed and became principal shareholder of Emmis in 1980. A public company since 1994, Emmis owns and operates 21 FM and 2 AM radio stations in the nation’s largest markets; six local, regional and national magazine operations; and radio stations in Belgium, Hungary, Bulgaria and Slovakia. In 1995, Emmis became the first company to own top-rated stations in New York and Los Angeles simultaneously. A former director of the National Association of Broadcasters and former Chairman of the Board of Directors of the Radio Advertising Bureau, Smulyan served as past chair of the Central Indiana Corporate Partnership, a consortium of CEOs from central Indiana’s largest corporations, and sits on the Board of Trustees of the University of Southern California. He is a past member of the Board of Directors of Finish Line, Inc., an athletic apparel company. He is a member of numerous civic boards and committees. As principal shareholder, he led a group that purchased the Seattle Mariners baseball team in 1989, selling the club three years later. During that time, Smulyan served on the Major League Baseball owner's Ownership and Television committees. In 2000, Smulyan was honored with the American Women in Radio and Television’s Silver Satellite Award, the National Association of Broadcasters’ National Radio Award, and as Radio Ink’s “Radio Executive of the Year.” In 1995, the radio industry newspaper, R & R, voted Smulyan one of the 10 most influential radio executives of the past two decades. He received the American Women in Radio and Television's Star Award in 1994 and the Entrepreneur of the Year Award from Ernst & Young the following year. In 2004, he was inducted into the Broadcasting & Cable Hall of Fame. Other honors include the Cystic Fibrosis Foundation's Breath of Life Award; the Jewish National Fund's Tree of Life Award; the Indianapolis Business Journal's Entrepreneur of the Year Award; the Leukemia Society Diamond of Hope Award; the State of Indiana’s “Sagamore of the Wabash”; and he has been inducted into the Indiana Business Hall of Fame. In 2006, The Broadcasters’ Foundation honored him with its Golden Mike Award in recognition of his charitable efforts. In 1994, Smulyan was named by The White House to head the U.S. Delegation to the Plenipotentiary Conference of the International Telecommunications Union. As a United States Ambassador, he represented the U.S. in various bilateral meetings, negotiating a landmark agreement between Israel and the PLO. In 2005 Emmis was named one of FORTUNE magazine’s “100 Best Companies to Work For.” Smulyan, who enjoys sports, politics and reading, resides in Indianapolis with his wife, Heather. He has three children: Samantha, Cari and Bradley.
We’re Not in Kansas Anymore – What Is the New Normal for Broadcasting? Tuesday, 5/18 4:00-4:45		Rob Weisbord, Regional Group Manager/Director of Digital Interactive, Sinclair Broadcast Group

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