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The
Future of Local Search in Europe Summit
Agenda
Tuesday, June 5, 2007
9:30 am
Registration Begins and Continues All Day
10:15 am-11:00 am
Kelsey Group (TKG) Overview [Slides]
11:00 am-11:15 am
Break Sponsored by Macquarie
11:15 am-12:00 pm
The Evolving Local Search Market in Europe
Matt Booth,
SVP, Director, Interactive Local Media, The Kelsey Group
Neal Polachek, SVP, Advisory Services, Research and Consulting, The Kelsey Group
[Slides]
- 80% of purchases are made within 20 miles of a person's home or business. How is local search changing the way people find goods and services?
- How is it changing the way businesses market/advertise locally?
- What does the European local search environment look like? What is happening to traditional local search offerings, e.g. print directories, in terms of usage and ad spend?
- What are the emerging trends in online local search in Europe, and what is their impact on traditional media?
12:00 pm-12:45 pm
Keynote Speaker
Eddie Cheng, Chief Development Officer, Yell, Former President Yell.com [Slides] [Video]
12:45 pm-2:00 pm
Lunch
2:00 pm-2:45 pm
New Opportunities in the Local Search Market
Jim Easton, Director, AMR International [Slides]
- One of the biggest challenges of the Internet in general, and local search in particular, is to monetize the advertising dollars that are moving from traditional media to new electronic media.
- What will be the successful business models in future, for traditional and new media?
- What form should partnerships between directory publishers and search engines take?
- What will the impact on margins be?
2:45 pm-3:30 pm
Panel: Financial Opportunities in the Local Search Market
Moderator: Denzil Rankine, CEO, AMR International
Susan Duinhoven, De Gule Sider A/S
Edward Hill-Wood, Morgan Stanley
Jerome Losson, KKR
- What will be the successful business models in the future, for traditional and new media?
- What will the impact on margins be?
- What will be the model for co-operation between search engines and directory publishers?
- Will the ownership structure of the industry change in the next few years?
- How has the Internet changed the way directories are valued?
3:30 pm-4:00 pm
Coffee Break Sponsored by Agendize
4:00 pm-4:45 pm
Panel: Evolving Technology and Its Impact on Traditional Media
Moderator: Matt Booth, SVP, Director, Interactive Local Media, The Kelsey Group
Jean-Christophe Conti, Head of Yahoo! Search Marketing, Europe
Simon Greenman, Managing Director, Online Services, EDSA
Michael Oschmann, CEO, Mueller-Medien GmbH and ad pepper median international
Andy Walker,
Marketing Director and CEO,
M-Spatial
4:45 pm-5:15 pm
Keynote Speaker
Rabin Yaghoubi, Director of Strategic Partnership Development for Google Europe
5:15 pm-5:30 pm
Conference Summary
- What are the threats and opportunities of local search in Europe?
5:30 pm-7:00 pm
Networking cocktail reception for attendees Sponsored by Call Genie
At Firehouse - across the street from the Natural History Museum
For
More Information
Nanci Karas (1)
(609) 921-7200 Ext. 21
nkaras@kelseygroup.com
Kimberley Ward (44)
20 7534 3623
kimberley.ward@amrinternational.com
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