Local Online Media – London ’08
A Special Kelsey Group Event
Monday, 18 Feb., 2008
Business Design Centre
London, UK
Agenda
Attendees
Photo Gallery
London '08 Home
*Registration
To RSVP or to learn how to obtain an invitation to this event, contact:
Pam Kelsey
pkelsey@kelseygroup.com
(609) 921-7200 Ext. 10
Sponsorship Opportunities
Nanci Karas
(609) 921-7200 Ext. 21
nkaras@kelseygroup.com
Sponsored by:
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Local Online Media – London ’08
A Special Kelsey Group Event
AGENDA
11:00 – Registration Opens
13:00 – 13:30
TKG’s Global Outlook & Directional Media Forecast, 2007-2012
The Kelsey Group analysts will provide highlights of the firm’s newest global directional media forecast, covering print directories, Internet Yellow Pages, local search, mobile search and classifieds over the next five years. This session will offer top-line numbers as well as the assumptions behind the forecast.
Speakers
Matt Booth, Program Director, Interactive Local Media
Charles Laughlin, Program Director, The Kelsey Report®
13:30 – 14:30
Panel Discussion: Competitive Differentiation with Local Online Products
Will companies with deployed sales forces morph into the role of resellers for search engines, or will they sustain true multi-channel media businesses? Which companies are creating real competitive advantages in the marketplace with their consumer product assets? What are the prospects for local pure plays?
Matthew Bottomley, Head of Strategy, Yell.com [slides: ppt | pdf]
Jerome Grateau, New Initiatives Mgr, EMEA , Google [slides: pdf]
Simon Greenman, Managing Director, Online, European Directories [slides: ppt | pdf]
Tamer Ozmen, CEO, Local Touch Ltd. [slides: ppt | pdf]
14:30 – 15:00
TKG Interview: Perry Evans, CEO, Local Matters
15:00 – 15:30
Coffee Break
15:30 – 16:00
The Financial Future of Directories and Local Search in Europe
Many companies in the directories space have seen their share prices fall over the past year. What is behind the declines, and why have some fared better than others? How does the investor community view the future prospects for the printed product, for online directories and local search? Where are the money people going to place their bets in the near future? We have assembled a panel of investors and financial analysts to tackle these and other questions.
Paul Gooden, Equity Analyst, ABN AMRO
Paul Kuipers, Director Media & Telecom Corporate Finance, BNP Paribas
16:00 – 16:45
Panel Discussion: Selling and Retaining Local Online Advertisers
What products are resonating with small and medium-sized businesses today? What products are retaining and growing the ad share? Will SMBs be buying more search than IYP in five years? What are some of the key differences among European markets? Where do directory publishers stand in terms of following a stand-alone vs. combined sales approach?
Paul Plant, Head of Commercial Development, Yell Group [slides: ppt | pdf]
16:45 – 17:15
TKG Interview: Andrew Day, CEO, Truvo
17:15 – 17:30
TKG Analysts Picks and Predictions/Open Forum [slides: ppt | pdf]
Matt Booth, Program Director, Interactive Local Media
Charles Laughlin, Program Director, The Kelsey Report®
Neal Polachek, Chief Executive Officer, The Kelsey Group
17:30-19:30
Reception
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