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Nov. 29 - Dec. 1, 2006 Sheraton Philadelphia City Center Philadelphia, Pennsylvania
Companies Attending
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AGENDA All session topics and times are subject to change Thursday, November 30 8:00 am – 8:45 am Featured Speaker Caroline Little, CEO and Publisher, Washingtonpost.Newsweek Interactive 8:45 am – 9:30 am Featured Speaker Justin Post, Internet Analyst, Merrill Lynch
10:00 am– 10:45 am Breakout Sessions Session A: Cityguides and Standalone Local Products: Where Are They Now? Cityguides and IYPs have been around for nearly a decade, and millions of dollars have been bet on their success. This session will confront the pressing issue of how standalone local products can play a substantive role in the local media market in the face of increasing competition. Brian Kraff, CEO, Market Hardware Stuart Santos, VP, National Media, Citysearch Bob Smith, CEO, iBelong Networks Session B: Homing In on Consumer and Advertiser Trends in Real Estate As broadband expands globally and consumers are increasingly connected 24/7, the implications for the real estate marketplace are profound. With user eyeballs shifting online, this session will examine the pace at which dollars will follow eyeballs and the features and functionality that will drive the transition. Jamie Glenn, VP, Product Management, Trulia Prem Luthra, SVP, Move.com Niki Scevak, Founder, HomeThinking Michael Yang, General Manager, Yahoo! Real Estate Session C: Off-Road to Online: Vertical Search and the Automotive Market Each year billions of advertising dollars are directed at the automobile buying community. Some of the most successful vertical search initiatives have targeted the automobile market — both new and used cars. This session will examine the current state of the online automobile experience and contemplate the product and advertising path of the future. Mark Canon, SVP and Chief Product Officer, Autobytel Derek Mattsson, CEO and Director, Vehix.com Rudi Thun, GM and Director, AOL Autos Leif Welch, VP, Business Development, AdMission Corp. 10:45 am – 11:00 am 11:00 am – 11:45 am Breakout Sessions Session A: Under Construction: The State of the Local Search Experience Innovation and product development in the local search marketplace have reached a frenetic pace. Anticipating the needs and behavioral changes of the connected user and building advertising models consistent with those needs are daunting tasks. This session will focus on implications and opportunities for product development and the interconnected nature of portal products. Michael Adelberg, Strategic Partner Development Mgr., Google Alex Daley, Lead Marketing Product Manager of Virtual Earth, Microsoft Peter MacDonald, Senior Director, Business Development, Yahoo! Vance Gorke , Vice President, Planet Discover Gary Roshak, GM of Local and VP of Strategic Alliances, Marchex Session B: Local Media: The Real Estate Agent Perspective At this session attendees will learn about the real estate agent’s interest in Internet and print products. Glenn Goad, EVP, Consumer Strategy, NCI Session C: Local Media: The Auto Dealer Perspective This session will offer the auto dealer’s view of Internet and print products.Jeanie Moran, Auto Nation
12:00 pm– 12:45 pm Breakout Sessions Session A: A Look at Local Shopping Innovation Ample empirical and anecdotal evidence indicates connected consumers increasingly turn to the Internet for pre-purchase research. Developing in parallel are sites that leverage this consumer trend and offer users comprehensive shopping engines with capabilities to map product inventory available both online and offline. Shopping experiences that consumers embrace will drive an increasing amount of advertising dollars online. Which companies and shopping experiences will consumers and advertisers embrace? Scott Dunlap, Founder and CEO, NearbyNow Kendall Fargo, GM, StepUp Commerce (Intuit) John Foley, President, Pronto (IAC/InterActiveCorp) Mark Kim , Dir., Business Development, ShopLocal Scott Randall, Founder and CEO, Yokel Session B: Newspapers and the Internet Marketplace Traditional classified advertising has been taking shots from vertical and horizontal Internet sites seeking to siphon off user traffic and ultimately ad share. The major newspaper companies are responding aggressively as their offline circulation declines. The competition in the marketplace arena is only intensifying. This panel will address the hurdles and opportunities facing traditional and new media players. Eric Buskirk, President and Founder, Web 2.0 for Newspapers/Verican Colin Carmichael, Director, Strategic Partnerships, TrueLocal Warren Kay, Director of Emerging Markets, Yahoo! Search Marketing Tony Lee, Chief Alliance Officer and EVP, Adicio Rajesh Navar, CEO, LiveDeal Session C: Coupons: The World’s Oldest PFP Business Online coupons are in their infancy in terms of adoption by consumers. Nevertheless, as search engines begin getting direct feeds from the coupon companies, consumers will increasingly be able to search for offers from pizza to toothpaste. This panel will focus on discovering how quickly consumers will adapt their shopping and buying behavior to leverage this new functionality. Mike Hogan, CEO ZiXXo, Inc. Bradley Hunt, Executive VP, Entertainment Publications Inc. Doug Kilponen, VP, Business Development, Merchant Circle Todd Leiser, VP and GM, Valpak 12:45 pm– 2:00 pm Lunch 2:00 pm– 2:45 p.m Breakout Sessions Session A: Social Search: The Importance of Audience At ILM:04, social networking was as much concept as reality. Now, just 24 months later, the space has witnessed nearly $2 billion in merger and acquisition activity. Big investments are being made that social networks are here to stay and are foundations of successful online experiences. This session will probe the notion of building audience through social search and networking. Moz Hussain, Product Planner, Windows Live Spaces, Microsoft Frazier Miller, Director of Product Management, Yahoo! Perry Solomon, VP, Business Development Fast Search & Transfer Sam Yagan, CEO and Cofounder, OkCupid Session B: Newspapers in Their own Words A round table of newspaper executives discuss strategic imperatives facing the global newspaper industry. Of key importance are the challenges associated with leveraging the offline brands into the online space. Publishers will debate the merits of registration and paid content with the concept of broadly based free distribution and access. Jeff Moriarty, VP, New Media Regional Group, The New York Times Ben Smylie, VP, Enterprise Solutions, AdStar Shawn Riegsecker, CEO, Centro Jeremy Woodlee, Director of Online Classifieds Product Management, Los Angeles Times, GM, Recycler.com Session C: CMRs, Resellers and Successful Sales Channels On a mission to demonstrate that they can remain extremely relevant to the global advertising community, certified marketing representatives will lay out their role in the online market and how they’re evolving their culture to remain competitive. Third-party sales channels will discuss the imperatives of execution for success in the agent business. Eugene Daly, President, Ketchum Directory Advertising Kathy Geiger-Schwab, EVP, The Berry Co. Monica Ho, VP, Marketing and Strategy, TMP Directional Marketing
3:00 pm – 3:45 pm Breakout Sessions Session A: Measures of Success: Call Tracking, Performance Measurement and Pay-Per-Call Perhaps the most important advancement in decades in the local advertising arena is the advent of cost-effective platforms for measuring and connecting telephone calls. National advertisers already “get” the notion of paying for calls. Are local SMEs ready for pay models, the basis of which is the telephone call? Leading companies discuss the value of their platforms, services and advertisers. Alan Boughen, Senior Partner, Director, NeoSearch@Ogilvy John Federman, CEO, eStara Geoffrey Infeld, VP, Business Development, CallSource Ari Jacoby, President, Voicestar Ross Weinstein, Director, Sales and Business Development, Ingenio Session B: Mobile Local Applications and Mapping: Are We There Yet? By any measure, mobile local services have a nearly infinite opportunity. With wireless subscribers now exceeding 2.4 billion worldwide and transitioning to new, feature-rich handsets, mobile carriers and content providers are positioned to offer comprehensive location-based services. This session will explore the breadth of opportunity at stake as well as the challenges associated with gaining momentum and repeat use. Michael Bayle, Senior Director, Monetization, Connected Life, Yahoo! Darcie de Freitas, Product Manager, Windows Live Search for Mobile, Microsoft Gudmundur Hafsteinsson, Product Manager, Google David Rolf, Nokia Session C: Rich Media: Are Local Advertisers Ready for Their Close-Up? Ever wonder why the print Yellow Pages is chock-full of pictures? Advertisers large and small love to see their faces in print. Importantly, consumers like to see the product and service providers with which they might do business. Now these same advertisers can leverage the power of declining production costs and cost-effective media buying to stream images and sounds to prospects next door or around the world. Will rich media turn the needle and drive incremental conversions? Are small advertisers ready to move their message from text to video and audio? This session explores the nuances of the multimedia advertising revolution. Jared Simon, TurnHere 3:45 pm – 4:15 pm Featured Speaker Gary Fascilla, President, Metro Directories
The Outlook for New Media: Next Generation Ad and Product Models Performance-based products are moving from the Internet to offline media. Web 2.0 is transforming media buying to a frictionless paradigm. How pervasive will these models become in the years ahead? Are they really only appropriate for directional or media near the moment of purchase? Can the ambiguity of what drives a consumer to make a final purchase decision be clarified in a new media environment? Where’s it all going? John Kim, Senior Director Product Marketing, Yahoo! Dave Newmark, CEO, Bid4Spots Dan Rubenstein, Product Director, Google Gus Warren, VP, Strategic Partnerships, Spot Runner 6:00 pm – 8:00 pm
To
register by phone, call (609) 921-7200 Ext. 10.
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