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Nov. 29 - Dec. 1, 2006 Sheraton Philadelphia City Center Philadelphia, Pennsylvania
Companies Attending
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AGENDA All session topics and times are subject to change Friday, December 1 8:00 am – 8:15 am Recap and Outlook Matt Booth, VP and Program Director, Interactive Local Media, The Kelsey Group Neal Polachek, SVP, Research and Consulting, The Kelsey Group 8:15 am – 9:00 am “Hello Yellow” Yellow Pages Group Voice Search Product Jean-Pascal Lion, VP of Marketing, Yellow Pages Group
Pay-per-Text: DA Search and Local Ad Revenue Seb Bishop, President, MIVA9:45 am – 10:00 am 10:00 am– 10:45 am Wireless Voice Search: Consumer Adoption Translates Into Seismic Market Shifts Recent Kelsey Group analysis suggests the combination of declining costs, increasingly robust permission-based mobile advertising models and the entry of major portal players will launch the highly desirable wireless voice search marketplace. As portals apply their dynamic pricing models with the ability to aggregate calls through a voice-enabled front end, the implications for traditional directory assistance and Yellow Pages and White Pages abound. How close are the portals to entering the market and what response can be expected from the DA market? Garry Bunkowsky , VP Customer Accounts, Call Genie George Garrick, CEO, 1-800-Free411 (Jingle Networks) Masoud Loghmani, CTO, LogicTree Mike Loftus, CEO and Founder, InFreeDA Mick Noordewier, CEO, 1-800-SAN-DIEGO 10:45 am – 11:30 am Mapping Out the Business Case for Location-Based Services Jim Greiner, VP and GM, MapQuest11:30 am – 11:45 am 11:45 am – 12:30 pm Mapping Innovation, Advertising Initiatives, Offline/Online Content and Ad Bundling For years MapQuest has maintained the largest market share in online mapping. Now, as innovators take advantage of Web 2.0, functionality and usability will be a key driver in the mapping space. How will real-time retail inventory systems affect market players and the ways consumers utilize maps? Will coupons integrated into maps gain consumer acceptance? What other offline inventory is suitable to a mapping display and what models will drive this transition? Michael Adelberg, Strategic Partner Development Manager, Google Alex Daley, Lead Marketing Product Manager of Virtual Earth, Microsoft Jeremy Kreitler, Director, Yahoo! Maps & Local Chris Rothey, COO, Traffic.com 12:30 pm– 1:15 pm Comparison Shopping in the Era of the Online-Offline Consumer Dan Marriott, CEO, Pronto (IAC/InterActiveCorp)End of Conference
To
register by phone, call (609) 921-7200 Ext. 10.
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