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AGENDA
Day 1 | Day 2 | Day 3
Thursday, Nov. 29, 2007
7:30 am - 8:30 am
Continental Breakfast
8:30 am - 9:15 am
Analyst Highlights and Results of Kelsey/comScore UGC Survey
As is the custom at ILM, The Kelsey Group will present a sampling of its leading edge research into local advertising and services. This year’s edition features Brian Jurutka, who will help present joint Kelsey Group/comScore findings into user-generated content.
Kelsey Group Analysts
Brian Jurutka,
Senior Director, comScore
Moderator: Stephen T. Marshall, Director of Research and Senior Analyst
9:15 am - 10:00 am
Keynote Address
Chamath Palihapitiya, VP of Product Marketing & Operations, Facebook
The impact of Facebook and social media on local media and advertising is potentially huge. But will it be a friend, foe or something entirely new? We’ll get into all the opportunities inherent in local with local/mobile visionary Chamath Palihapitiya during this keynote – and touch on other key issues with Facebook as well. This is a session that is not to be missed.
Moderator: Matt Booth, SVP and Program Director, Interactive Local Media
10:00 am - 10:45 am
Convergence of Local Media and Directories
Newspapers have finally figured out that small-business advertising is their ticket to ride. But even as they try to become more “Yellow Pages” like, they won’t have the field to themselves. Not at all. The members of this panel have incredibly deep experience into convergence issues. It should be a conversation that will affect how we look at newspapers, Yellow Pages and search portals going forward. Walk away with a sense of how the future is going to play out. Emad Fanous, CTO, YellowBot
Elaine Kunda, President and CEO, ZipLocal
Malcolm Lewis, VP and GM, Private Label, Local.com
Robyn Rose, VP of Internet Marketing, Idearc Media
Moderator: Michael Taylor,
Sr. Analyst, Global Print and Internet Yellow Pages
10:45 am - 11:15 am
Refreshment Break
11:15 am - 11:45 am
The TMP Study on Local Advertising’s Transition to the Web
Stuart McKelvey, President and CEO, TMP Directional Marketing
TMP, the world’s leading Certified Marketing Rep firm, has produced a controversial study that suggests the Web is not taking over traditional media as fast as some believe. CEO Stuart McKelvey will share results from the study and discuss broad trends in the local sales environment.
Moderator: Charles Laughlin,
SVP and Program Director, The Kelsey Report® and Managing Editor
11:45 am - 12:30 pm
National Advertisers Going Local
National ads make up less than 15 percent of local revenues, but also represent the low hanging fruit for many local and vertical media firms. As panelist Jeff Hughes has noted, even a fraction of GM’s $2 billion annual budget can lift many boats in local. In this panel, we’ll discuss the issues that are involved with making national advertisers ready for local.
Laurel E. Gilbert, Director of Business Development, Emerging Technologies, Atlas (Microsoft)
Jeff Hughes, Media Director, GM Planworks
Alicia Morga, Chairman and CEO, Consorte Media
Shawn Riegsecker, Chairman and CEO, Centro
Moderator: Stephen T. Marshall, Director of Researh and Senior Analyst
12:30 pm - 2:00 pm
Luncheon in the Exhibit Hall
2:00 pm - 2:45 pm
Breakout Sessions 1
Session A: Localized E-Commerce
Billions of dollars in local retail are at stake, as big-box stores try to finesse a local online strategy that generates local leads, saves resources and provides helpful consumer information. Hear from the leading shopping portals about how local fits into their efforts.
Bob Armour, CMO, ShopLocal
Doug Kilponen, VP Business Development, MerchantCircle
Joel Toledano, Cofounder and CEO, Krillion
Josh Wetzel, Director of Business Development, Shopping.com
Moderator: Bobbi Loy-Luster,
Vice President and Senior Analyst
Session B:
Maps: They're Not Just for Driving Any More*
Maps used to be interesting to look at; now you can actually make money by using them. The geographic interface changes the notion of paid and organic search campaigns, taking PPC to a whole new level. By getting hyper-local, geotargeting and keyword phrases open uncharted opportunities for search marketers. Learn how this channel can expand your paid and organic search campaigns in a highly targeted way with PPC and local business listings.
Joe Abraham, VP of Web Marketing, Sage Rock
Benu Aggarwal, Founder and President, Milestone Internet Marketing, Inc.
Danny Moon, Co-founder, UpNext
Ian White, CEO, Urban Mapping
Moderator: Aaron Kahlow, Managing Partner, BusinessOnLine, Online Marketing Summit
2:45 pm - 3:00 pm
Transition Break
3:00 pm - 3:45 pm
Breakout Sessions 2
Session A:
The Future of Local Mobile
Local mobile advertising and services represent the leading growth opportunity for local media and directories. We’ll explore what’s real in mobile, what’s not, and how fast it will all happen to the local ecosphere in this panel of genuine experts.
Collin Holmes, VP, Product Management, V-Enable
Ted Morgan, President & CEO, Skyhook Wireless
Gary Roshak, VP, Mobile Advertisers & Publishers, Yahoo!
Jeff Torgerson, Manager - Product Management, Idearc Media Corp.
Moderator: Matt Booth, SVP and Program Director, Interactive Local Media
Session B:
Best Practices for Using PPC for Local Targeting*
PPC is inherently the entire Web. It is essential to educate companies around best practices for local targeting. This session covers best practices for reaching a local audience and ensuring that the engines, keywords and ad copy are all working in tandem.
Court Cunningham, CEO, Yodle
Brad Geddes, Director of SEM, LocalLaunch
Simon Heseltine, Director of Search, RedBoots Consulting
Jon Kelly, President, SureHits
Dorab Patel, Founder and Chief Technology Officer, Matchcraft
Moderator: Kevin Heisler, Executive Editor, Search Engine Watch
3:45 pm - 4:15 pm
Refreshment Break
4:15 pm - 4:45 pm
A Conversation With Webpreneur Jason Calacanis
Jason Calacanis, CEO, Mahalo
We are pleased to present a conversation with Jason McCabe Calacanis, one of the Web’s genuine entrepreneurial lights, and provocateur in chief. Recently a top executive with AOL, Calacanis has been the Web’s start-up king, with projects ranging from WebBlogs to his current creation, Mahalo. Find out from Calacanis what he thinks is working in local and on the Web
— and what doesn’t.
Moderator: Peter Krasilovsky, Program Director and Sr. Analyst
4:45 pm - 5:30 pm
Executive Interview: The Leading Edge: Auto Advertising in Transition
Autos (and Real Estate) represents the absolute leading edge in local vertical development. In this panel, we’ll hear how former AOL Local chief Jim Riesenbach is transforming Autobytel with the introduction of local and personalized services. We’ll also hear from Yahoo's Dave Schwartz, who will share
extensive
research findings.
Jim Riesenbach, President and CEO, Autobytel
Dave Schwartz,
Local Category Director, Yahoo!
Moderator: Neal Polachek, CEO
5:30 pm - 7:30 pm
Networking Reception
*Presented by Search Engine Strategies
Day 1 | Day 2 | Day 3
Sign Up Today!
To register by phone, call (609) 921-7200 Ext. 10.
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