BIA/Kelsey Home Conferences


November 28-30, 2007
Hyatt Regency Century Plaza
Los Angeles, California


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*Tactical Sessions Presented
  by Search Engine Strategies


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Premier Agency Sponsor


Acxiom     Agendize Amdocs    Apptus    CallGenie  CallSource  eStara   Lat49   Local Matters
Localeze   Marchex    MatchCraft    MediaTraks

Media Sponsors     voip-news


Booking Angel  EZ Show  Google  OrangeSoda   PinPointLocal   superpages   topix     

Association Partners

ADM    ADP   

Web Analytics   YPA

(As of 11/20/07)

Day 1 | Day 2 | Day 3

Wednesday, Nov. 28, 2007

9:00 am - 9:50 am
Local Search: Why Your Business Needs to Be There and How*
Local search appears at the top of search results pages, and searchers respond by clicking on the restaurant, stylist or car service they’re looking for. Even if you are not listed, your competition probably will be. So where do those local results come from and how do you get your business listed? Which are the major players you can’t afford to ignore? Which are up and coming with great value for cost? Panelists from local search media and sites using local search successfully will show you how local search can bring you not just Web site traffic but also foot traffic.
Zorik Gordon, President and CEO, ReachLocal
Gib Olander, Director of Business Development, Localeze
Eric Stein, Director, Local Markets, Google
Ethan Stock
, Founder & CEO, Zvents
Chris Tolles
, CEO, Topix
Moderator: Anne Kennedy, Managing Partner, Beyond Ink

10:00 am - 10:45 am

Local Link Love*
The pursuit of links these days parallels the holy grail quest. While local link campaigns are often overlooked, they can be some of the most relevant links to pursue. From leveraging relationships with the BBB, local chambers of commerce and other local business associations to connecting with the community at large, the best linking strategy for your business might just be in your own backyard. We will examine how to find these local links and discuss ways to increase the likelihood of getting these sites to link to you.
Sage Lewis, Founder and President, Sage Rock
Ian McAnerin, CEO, McAnerin Networks
Matt Stoddart, EVP Sales, LinkWorth, LLC
Moderator: Kevin Newcomb, News Editor, Search Engine Watch


11:00 am - 11:45 am
Local Keyword Research – Laying the Foundation for Success*
Keyword research is fundamental to every search marketing activity. It's also where many companies make costly mistakes. This is especially true in local search where selecting the wrong terms can threaten the success of your campaigns. This session will cover how to avoid pitfalls as well as strategies and best practices companies can follow to identify local terms that can turn both their organic and paid campaigns to gold.
Nico Brooks, VP, Search Engine Marketing, Local Matters, Inc.
Liana Evans, Director of Internet Marketing, KeyRelevance
Andrew Shotland
, Proprietor,
Matt Van Wagner
, President, Find Me Faster
Moderator: Kevin Newcomb, News Editor, Search Engine Watch

11:45 am - 1:00 pm
Luncheon in Exhibit Hall

1:00 pm - 1:45 pm
Industry Overview by Kelsey Group Analyst Team
Neal Polachek
, CEO, The Kelsey Group
Matt Booth
SVP and Program Director, Interactive Local Media
Peter Krasilovsky
Program Director and Senior Analyst

1:45 pm - 2:30 pm
Keynote Address
Jake Winebaum
, President, RHDi, CEO,
Internet wunderkind Jake Winebaum has long been considered a leading light, from magazine publishing, to running Disney’s Internet operations, to the founding of Hear his perspective on local, and his plans to make RHDi a model for Yellow Pages and directional advertising in general.
Moderators: John F. Kelsey III, Cofounder and Chairman
Charles Laughlin, SVP and Program Director, The Kelsey Report and Managing Editor, The Kelsey Group

2:30 pm - 3:00 pm
Investing in Local
The financial sophistication of local executives is becoming increasingly paramount as they ponder raising capital, investment strategies, burn rates and the overall economic climate. Our experts each have unique qualifications to talk about both the local environment and the overall financial scene. 
Mark Gorenberg
, Partner, Hummer Winblad Venture Partners
Kara Nortman, VP, M&A, IAC/InterActiveCorp
Nick Veronis, Managing Director, Veronis Suhler Stevenson

Moderator: Matt Booth, SVP and Program Director, Interactive Local Media

3:00 pm - 3:30 pm
Refreshment Break

3:30 pm - 4:15 pm
Keynote Address
Jay Herratti, President, Citysearch
Jay Herratti has a dual role as Citysearch’s new president. He is steering Citysearch into the next generation of targeted local sales and usage. At the same time, he is working to leverage Citysearch (and local) within the IAC stable of top Web brands (Ask, Evite, Ticketmaster, et al). This is Herratti’s first major interview since his appointment as president.
Moderator: Peter Krasilovsky
, Program Director and Senior Analyst

4:15 pm - 5:00 pm
Executive Interview: The Leading Edge: Real Estate in Transition
Real estate (and autos) represents the absolute leading edge in local vertical development. In this panel, we hear from three of the industry’s leading groundbreakers about the radical steps they are taking to empower the real estate industry and carve out a stake for themselves, and how their lessons might be applied across the board.
Daniel McCarthy
, Chairman and CEO, NCI

Jorrit Van der Meulen, VP of Partner Relations, Zillow
Niki Scevak, President and Founder, Homethinking
Moderator: Peter Krasilovsky, Program Director and Senior Analyst

5:00 pm - 5:30 pm
Cutting Edge Demos: Local Video Apps
Video is the next wave, and the new wave, of local online services. In this CUTTING EDGE DEMO session, we have two companies transforming our perception of video. First up is mobilePeople with a demo of cutting edge mobile local search including interactive mobile maps. Then we’ll go to Ripple TV, which is transforming public spaces with its sponsored TV services.
Ali Diab, President and Co-Founder, Ripple TV
Claudia Poepperl
, Chief Marketing Officer, mobilePeople
Moderator: Michael Boland, Senior Analyst

5:30 pm - 7:30 pm
Networking Reception

*Presented by Search Engine Strategies


Day 1 | Day 2 | Day 3


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