The Kelsey Group - ILM:08 - Interactive Local Media

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ILM:08

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ABOUT ILM:08
ILM:08 is The Kelsey Group’s annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including local search, Internet Yellow Pages, vertical directories, Internet video, online classifieds, social media and mobile search.

SPONSORS & PARTNERS

WHO ATTENDS
Global audience of CXOs, SVPs/EVPs/VPs, Directors

Executives responsible for corporate management, marketing, product development, business development, sales

Local search companies, agencies, media companies, search engines, suppliers

Sector-focused investors and financial analysts

ILM:08 ILM:08

It has come down to this—in 2008, nothing works without the Internet. But Internet marketing is sometimes an empty shell without complementary media channels. Newspapers, Yellow Pages, directory assistance, cable TV, broadcast and out-of-home all play key roles in small business marketing (the latter especially transformed this year with super high definition roadside monitors increasingly replacing the static billboards of old).

This year at Interactive Local Media 2008 we embrace the inevitable—the unfolding of real synergies for small business marketing between new and old media; search and display; technology and sales.

ILM:08 SuperForums
In two highly interactive mega-sessions we’ll look at SMB and Video trends and innovations through the interactive local media lens.

SuperForum I: Local/Small Business. Sales solutions that effectively reach into the SMB population are a big part of the DMS ’08 program. All will be specifically tackled during a unique, multi-disciplinary SuperForum dedicated specifically to small businesses.

SuperForum II: Local Video Explosion. The ILM:08 program will shine the spotlight on a horde of new rich media solutions, including video, audio, blogs, wikis and e-mail. Video especially is the principal driver for new relationships with SMBs. At ILM:08 we’re focusing an entire SuperForum specifically to sort out the video opportunity.

40+ World Class Speakers
The learning (and networking) continues with best-of-class speakers, including a conversation with Angie Hicks, “the Angie” of Angie’s List, who has quietly broken through in 120+ markets with a ratings and review site for local businesses that has attracted 650,000 paying members. Watch for more speaker announcements in the weeks ahead.

Maximum Networking Capacity
The ILM:08 program is filled with formal and informal networking opportunities. From breakfasts, luncheons and coffee breaks, to cocktail receptions and casual corridor conversations—you’ll have plenty of chances to connect with local media insiders, experts and innovators.

ILM:08 Program Co-Chairs
Mike Boland Senior Analyst Interactive Local Media	Matt Booth Senior Vice President Program Director Interactive Local Media	Peter Krasilovsky Vice President Program Director Marketplaces