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Wednesday, Nov. 19, 2008
8:00 am – 9:00 am
Special Session Exclusively for Clients of TKG Advisory Services
A complex and fragmenting media market necessitates new analytical tools to properly gauge opportunities across advertising sectors. In one of the first major initiatives leveraging the combined resources of TKG and BIA, we are committing to building these new tools in the coming year. These analytics aim to transform our understanding of ad sectors by geographies and verticals. In this proprietary client meeting, we will discuss our plans and timing to offer these robust new analytical tools. In addition, BIA will share observations regarding the advertising marketplace, trends and the financial implications around a broader media market.
Neal Polachek, CEO, The Kelsey Group, and Executive VP, BIA Advisory Services
John Kelsey, Chairman and Founder, The Kelsey Group, and Senior VP, BIA Advisory Services
Tom Buono, CEO, BIA Financial Network
Matt Booth, Senior VP and Program Director, Interactive Local Media, The Kelsey Group
Steve Marshall, Director of Research and Consulting, The Kelsey Group
9:15 am – 11:30 am
Pre-Conference Concurrent Workshops
WORKSHOP A: ‘Local SEO Guide’ Ultimate Search Workshop
An inside view from SEO/SEM consultant Andrew Shotland (Insider Pages, NBC) about what really works and what doesn’t in local search. Shotland, publisher of the Local SEO Guide, will provide case studies from his current clients, and his own forward thinking about how to make search really work for your business.
Andrew Shotland,
Principal, LocalSEOGuide.com
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WORKSHOP B: Ultimate Local Sales Workshop
9:15 am – 9:45 am
Session 1 – Selling in a Down Economy
Advertisers are thinking differently and acting differently in the current recession. How do sales reps follow suit? With cost cutting comes a higher degree of scrutiny for ad spending; and an increased focus on ROI. What does that mean for both local and national ad sales? How will messaging and positioning change?
John Jordan, Regional VP, Client Services, TMP Directional Marketing
Hanan Lifshitz, CEO, Palore
Stuart Santos, VP, National Sales, Citysearch
9:45 am – 10:15 am
Session 2 – Analytics for Boosting Sales
Advertisers are demanding more transparency and requiring more proof that their media spending is delivering results. More and more are getting it with the aid of analytical tools and measurement services. The real key in delivering media analytics is partly about the numbers and partly about how sales reps are using the numbers to create sales or upsell existing advertisers. We’ll take a glimpse at some of these new analytic and measurement tools and how sales people are using them.
Dan Hobin, Cofounder and CEO, G5 Search Marketing
Geoffrey Infeld, VP, Media and Publishing, CallSource
Carey Ransom, VP, Sales and Marketing, WebVisible
10:15 am – 10:30 am
Refreshment Break
10:30 am – 11:30 am
Session 3 – Upselling Strategies for Traditional and New Media
Online solutions can be sold as a single media option to local businesses, but the reality is many local media companies are offering a diverse portfolio of both traditional and online media. Multi-product selling often leverages traditional media in order to sell new media products, creating opportunities to sell to more types of advertisers. Selling a diverse portfolio of media products requires a delicate balance between selling a core traditional media product while building new media revenues. We will explore current ways local media companies are leveraging traditional and online media to create complete local media solutions.
Emad Fanous, Cofounder, YellowBot
Todd Leiser, VP, Digital Solutions & Business Development, Cox Target Media
David Prizer, Regional VP, Interactive Media, MediaNews Group
Michael Schott, Sales Manager, NBC Universal
Olivier Vincent, President and CEO, Canpages |
11:30 am – 1:00 pm
Lunch in Exhibit Hall
Conference Begins
1:00 pm – 1:45 pm
The State of Interactive Local, 4Q 2008. Kelsey’s Cutting-Edge Trends and Forecasts in Interactive Local Media
Kelsey analysts will outline their most recent market research findings, offer a view of the key drivers of TKG’s latest forecasts for
the Interactive Local Media space and set the stage for ILM:08.
1:45 pm – 2:30 pm
Opening Keynote
Mark Canon, President of New Media, Yell UK
Yell.com, the British directional advertising giant that owns Yellowbook in the U.S., is transforming itself into a company that drives sales, leverages community and effectively verticalizes. President Mark Canon has the 360-degree vision to make it happen via his prior leadership experience with a vertical (Autobytel), a portal (AOL Search) and an IYP (Switchboard).
2:30 pm – 3:00 pm
The Value (and Valuations) of Interactive Local Media
The economy is down and it is having an impact on the development of interactive local media. How is it affecting IAC, which has just been split off into five companies; and what impact will it have on the ecosystem as a whole? Kara Nortman, a former VC with Battery Ventures, gives her especially well-informed view.
Kara Nortman, VP,
M&A, IAC
3:00 pm – 3:30 pm
Refreshment Break
3:30 pm – 5:30 pm
SuperForum 1: Local/Small Business
In the first of our two ILM SuperForums, we’ll take a comprehensive and unique look at ENGAGING small local business marketing, complete with audience laser pen voting. The SuperForum features:
· SMB Keynote: Jeff Stibel, CEO, Web.com
· Leveraging Print and Online: Brian Kraff, CEO, Market Hardware; Paul Ryan, CEO, DoneRight; Josh Walker, CEO, CityVoter
· The Web 2.0 Equation: Community and Viral Effects: Mike
Edelhart, CEO, LiveDeal; Matt Howard, CEO, SMBLive; Darren Waddell, VP of Marketing, MerchantCircle
· Sales Realities: Todd Crandell, COO, Metrix4Media; Court Cunningham, CEO, Yodle; Travis Fore, Senior VP, Sales and Service, Network Solutions; John Keister,
President and COO, Marchex
· Voting for Best Solutions: Audience voting, joined by actual SMBs. Rick Cook, Founder, Treasure Islands of Santa Cruz; Nate Damico, Avenue Auto; Adam Simms, President and GM, Sunnyvale Toyota; Galen Workman, Marketing Director, Sterck Kulik O’Neill Accounting Group, Inc.
5:30 pm – 7:00 pm
Networking Reception
7:00 pm – midnight
Casino Night Gala - A Benefit for The Positive Project
Hosted by
Acxiom, Imagine
Local, Moon Valley Software and HarvestInfo
RSVP at the ILM:08 booth of one of the host companies.
Learn More
Day 1 | Day 2 | Day
3
To register by phone, call (609) 921-7200
x10.
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