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Thursday, Nov. 20, 2008
8:30 am – 8:45 am
What We’ve Learned: The Impact on Interactive Local Media
The Kelsey Group presents a rundown of the key learnings from Day 1, and assesses their impact.
8:45 am – 9:15 am
New Takes on Local Audience Targeting
How are local audiences using local services, and what has been changing in their usage? How will their usage be interpreted in new behavioral targeting schemes on the Internet, mobile and now, broadband video? ComScore’s in-depth data
and new measurement tools from Acxiom
provide important perspective and insights.
Josh Herman, InfoBase Product Manager, Acxiom
Brian Jurutka, VP, Marketing Strategies, comScore
9:15 am – 10:30 am
Leveraging Traditional Media’s Strengths Online
Traditional media still account for 95 percent of local ad dollars. But a major transition to online and mobile is taking place, and each medium has a different way of handling it. In this extended session, we'll hear top executives from Comcast, NBC and Google discuss their strategies and efforts in the local arena.
Kevin Cuddihy, Senior VP,
Advertising Sales,
Comcast Spotlight
Larry Olevitch, Senior VP,
Local Media Sales,
NBC Local
Meredith Papp, Product Marketing Manager, Google
Moderator: Rick Ducey, Chief Strategy Officer, BIA Advisory Services
10:30 am – 11:00 am
Refreshment Break
11:00 am – 11:30 am
Yahoo and Newspapers: Leveraging Each Other’s Strengths
When the Yahoo Newspaper Consortium was announced, it was seen as an admission of defeat by some newspaper partisans. Now it is clear that the newspapers are getting new revenues, new capabilities and a new mind-set by working with Yahoo. And Yahoo is using the newspapers to lead off its Apt initiative. Get inside the minds of both sides in this discussion with the consortium’s top managers.
Lem Lloyd, VP, Newspaper Consortium, Yahoo
Mike Silver, Executive Director, The Newspaper Consortium
11:30 am – 12:00 pm
Local iPhone Demos
These hand-selected providers will show the creative directions of local services going mobile, 2008-2020. The implications, of course, are huge.
Yellowpages.com: Samantha Nebrich, Associate Director, iPhone Products, AT&T Interactive
Eventful: Tim Breidigan, VP, Business Development
TheFind: Siva Kumar, CEO
NowLocal: Michael Potter, Director of New Product, Internet Broadcasting
12:00 pm – 1:45 pm
Lunch in Exhibit Hall
1:45 pm – 2:30 pm
The ‘New’ Business Directories: Reaching (and Satisfying) Small Businesses
Everyone is jumping into the business directory and listings space, once dominated exclusively by Yellow Pages. We’ll see what is going to work, and get a glimpse of where things are going
– in the U.S., and around the world.
Pieter Grasdijk, CEO, iLocal
(Netherlands)
Eric Peacock, GM, Insider Pages (a Citysearch Company) (United States)
Chris Smith, GM, Online Search and Directories, Sensis
(Australia)
Manoj Verma, CEO, MyVirtual Paper (Canada)
2:30 pm – 3:15 pm
Small-Business Visionaries: Angie’s List and ServiceMagic
With
650,000 subscribers in 124 markets and $35 million in new investment, Angie’s List has quietly become a leading play in local services. “The Angie” shares with us where the company is heading, and its important next steps in the U.S. and abroad. She’ll be joined by ServiceMagic Cofounder Rodney Rice. ServiceMagic is a long established leader in providing actionable leads to small businesses, with 50,000 prescreened businesses in 500 categories.
Angie Hicks, CMO and Cofounder, Angie’s List
Rodney Rice, Cochairman and Cofounder, ServiceMagic
3:15 pm – 3:45 pm
Transition Break
3:45 pm – 5:30 pm
SuperForum II:
Local Video Explosion
The unique Kelsey SuperForum approach continues. This fully interactive approach will feature:
· The SMB Video Opportunity: Kelsey data and research.
· Keynote: Brad Inman, Founder and CEO, TurnHere, HomeGain, Inman News
· Video Production and Distribution: Live demos will give color to a panel discussion on different models for producing and distributing SMB video. Glenn Pingul, VP, Marketing and Partner Management, Mixpo; Steve Espinosa, Director of Product Development,
eLocal Listing; Diaz Nesamoney, Founder and CEO, Jivox; Frank Lucero, President, Adfare
· Video Sales: The local video revolution will be nothing without the ability to sell video production and distribution packages into the fragmented SMB marketplace. Gordon Henry, President North America, Spotzer; Brad Inman, Founder and CEO, TurnHere; Brian McCarthy, VP, Merchant Product, Citysearch; Jon Rosen, VP, Sales and Business Development, Spot Runner
· Out-of-Home: Video is growing legs and moving beyond our living rooms and PC screens to take over an expanding set of well-trafficked coffee shops, department stores and gas stations. Wherever there are engaged viewers near a point of purchase, video will be there. Rocky Gunderson, Founder, Vice President, Marketing & Network Development, SeeSaw Networks; Aileen Lee, CEO, Danoo; John McMenamin, CEO, Ripple
5:30 pm - 8:00 pm
Networking Reception
Day 1 | Day 2 | Day
3
To register by phone, call (609) 921-7200
x10.
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