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ILM:08 is The Kelsey Groupís annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including local search, Internet Yellow Pages, vertical directories, Internet video, online classifieds, social media and mobile search.



Global audience of CXOs, SVPs/EVPs/VPs, Directors

Executives responsible for corporate management, marketing, product development, business development, sales

Local search companies, agencies, media companies, search engines, suppliers

Sector-focused investors and financial analysts

ILM:08 ILM:08

It has come down to this—in 2008, nothing works without the Internet. But Internet marketing is sometimes an empty shell without complementary media channels. Newspapers, Yellow Pages, directory assistance, cable TV, broadcast and out-of-home all play key roles in small business marketing (the latter especially transformed this year with super high definition roadside monitors increasingly replacing the static billboards of old).

This year at Interactive Local Media 2008 we embraced the inevitable—the unfolding of real synergies for small business marketing between new and old media; search and display; technology and sales.

ILM:08 SuperForums
In two highly interactive mega-sessions we looked at SMB and video trends and innovations through the interactive local media lens.

SuperForum I: Local/Small Business. Sales solutions that effectively reach into the SMB population were a big part of the ILM:08 program, and were specifically tackled during a unique, multidisciplinary SuperForum  dedicated to small businesses.

SuperForum II: Local Video Explosion. The ILM:08 program put the spotlight on a horde of new rich media solutions, including video, audio, blogs, wikis and e-mail. Video especially is the principal driver for new relationships with SMBs. At ILM:08 we focused an entire SuperForum on the video opportunity.

60 World-Class Speakers
The learning continued with 60 best-of-class speakers, including Mark Canon,; Kevin Cuddihy, Comcast; Angie Hicks, Angie’s List; Brad Inman, TurnHere; Mark Josephson,; Mike Liebhold, Institute for the Future; Lem Lloyd, Yahoo Newspaper Consortium; Larry Olevitch, NBC Local; Meredith Papp, Google; Rodney Rice, ServiceMagic; and Jeff Stibel,

Maximum Networking Capacity
The ILM:08 program was filled with formal and informal networking opportunities. From breakfasts, luncheons and coffee breaks, to cocktail receptions and casual corridor conversations—there were plenty of chances to connect with local media insiders, experts and innovators. To quote one ILM:08 attendee, the networking at this event was “phenomenal.”

ILM:08 Program Cochairs
Michael Boland
Mike Boland
Senior Analyst
Interactive Local Media
Matt Booth
Matt Booth
Senior Vice President
Program Director
Interactive Local Media
Peter Krasilovsky
Peter Krasilovsky
Vice President
Program Director


Casino Night Gala
A Benefit for The Positive Project

Wednesday, Nov. 19
7:00 pm-midnight

Hosted by Acxiom, Imagine Local, Moon Valley Software and HarvestInfo
RSVP at the ILM:08 booth of one of the host companies.
Learn More


The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail:
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