December 9-11, 2009
Hyatt Regency Century Plaza
Los Angeles, California
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ABOUT ILM:09
ILM:09 is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including local search, Internet Yellow Pages, vertical directories, Internet video, online classifieds, social media and mobile search.
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WEBINARS
Defining the Local Media Landscape for 2010
[NOW AVAILABLE ON-DEMAND]
The Communications Revolution: E-Mail, Reputation
and Presence Management
[NOW AVAILABLE ON-DEMAND]
The Business View of E-Mail, Reputation
and Presence Management
[NOW AVAILABLE ON-DEMAND]
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WHO ATTENDS
Global audience of C-level executives, SVPs/EVPs/VPs, Directors
Executives responsible for corporate management, marketing, product development, business development, sales
Local search companies, agencies, media companies, search engines, suppliers
Sector-focused investors and financial analysts
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CONNECT
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AGENDA
Day 1 |
Day 2 | Day 3
Friday, Dec.
11, 2009
7:30 am - 8:30 am
Networking and Continental Breakfast
(Sponsored
by Lyris)
8:30 am - 9:00 am
Personalization and Local
Personalization has been synonymous with “local” from day 1 — in theory. Recently, several cutting-edge platforms have made the tie more of a reality. We’ll get deep insight into how to make personalization/local work from two of the industry’s leading thinkers and doers: DailyMe President Neil Budde, founding publisher of WSJ.com and a leader of Yahoo News, and Mike Orren, founder of Pegasus News.
Neil
Budde,
President and Chief Product Officer, DailyMe
Mike Orren, Founder and President, Pegasus News
9:00 am - 9:45 am
Self-Serve Has Arrived?
Self-serve advertising solutions are “the answer” for lower
budget local sales. But what are the challenges inherent in self-serve?
Where will it work best? Some of the most innovative leaders in the
space present their views.
Michael Barr, CEO, iPromote
Aaron Finn, President and CEO, AdReady
Warren Kay, VP of Local Sales, Fox Audience Network
Victor Wong, CEO, PaperG
9:45 am - 10:15 am
Mapping Out Local Revenue and Services
Where you are/where you are going might mean something to
advertisers. Mapping is taking the medium in new directions. Find out
about fast evolving, map-centric local business solutions. They’ll play
a big role in changing the face of local.
Jason Boseck, President, Parking Data Ventures
Darrin Clement, Founder and CEO, Maponics
Julia Scott, Founder and CEO, BargainBabe.com
10:15 am - 10:45 am
Refreshment Break
(Sponsored
by Analog Analytics)
10:45 am - 11:30 am
Digital Out-of-Home: Expanding the Interactive Experience for the Consumer
Three screens were never enough. The next big wave is the fourth screen: Digital Out-of-Home. A breakaway media category, BIA/Kelsey projects digital out-of-home spending will soar to $3.7 billion by 2013 by powering audience engagement through video screens at gas stations, on city buses and roadside billboards, and in-store. But what’s the most effective format? What are the best categories? Who are the most likely advertisers? During this panel led by BIA/Kelsey Chief Strategy Officer Rick Ducey, you will learn about the drivers and revenue pivot points. This session will also include a special digital out-of-home demo that will highlight the effectiveness of this emerging medium. Are you ready to see local media in a powerfully different way?
Adam Bleibtreu, CEO, Retail Media Co.
Stephen Randall, CEO, LocaModa
11:30 am - 12:15 pm
The Future of Local Media and Closing Thoughts
Societal effects, the future of journalism and other big picture topics from ILM 09 will be at the heart of our closing discussion with industry thought leaders Chris Jennewein, Geneva Overholser and the BIA/Kelsey conference organizers.
Chris
Jennewein,
President, U.S. Local News Network
Geneva Overholser, Director, School of Journalism, USC Annenberg School of Communication
Michael Boland, Senior Analyst, Program Director, Mobile Local Media, BIA/Kelsey
Matt Booth, Senior VP and Program Director, Interactive Local Media, BIA/Kelsey
Peter Krasilovsky, VP and Program Director, Marketplaces, BIA/Kelsey
END OF CONFERENCE
Day 1 |
Day 2 | Day 3
To register by phone, call (609) 921-7200 x10.
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