SPONSORS
For information on sponsorship opportunities,
contact Nanci
Karas at (609) 921-7200 Ext. 21.
3L System Group
3L System Group began its operations in 1976. Today, the company has approximately 55 employees. Two thirds of staff are under 40 years. A quarter are between 20 and 30 years. The combination full-speed ahead, and take it a little piano is good for innovative system development and flexibility in workflows.
Indicative of the entire process is the construction of easily customized, rapid and user-friendly system. Add to the reliability and easy system maintenance and you have the 3L System Group in a nutshell.
www.3lsystem.se
Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.
AgendiZe (http://www.agendize.com)
is the all-in-one solution that gets publishers 10x more leads from existing ads, content and listings. AgendiZe Call-to-Action Technology offers more than 100+ user engagement tools, all on one unified tracking and reporting platform. AgendiZe Performance Based Solutions provide end-to-end consulting services to launch new pay-for-performance strategies, from initial analysis and pricing, to technology implementation, team management and training.
Today, AgendiZe powers engagement functionality for 30 of the world¹s leading local publishers, including YellowBookUSA, YellowPages Group and Trader Canada--reaching an audience of more than 35M unique visitors each month.
Engagement capabilities: Call Tracking, Click-to-Call and Click-to-Receive a Reminder, Click-to-Save for Later, Click-to-Share with Others, Multimedia Testimonials, Online Booking, Click to Comment & Rate, SMB Contact Widgets and Video-to-Action.
Easy setup: AgendiZe is a fully hosted platform that can be integrated virtually overnight and completely customized to blend seamlessly into any publisher site. Turn features on or off and test new campaigns in minutes.
Complete solution: AgendiZe combines both the industry's leading engagement technology and turnkey consulting services to ensure the success of any new engagement, lead conversion, tracking and performance based initiative, no matter how big or small.
Akesios have developed a platform and reporting interface to make implementing online products for directory companies fast and straightforward. This flexible system caters for any products from websites and video to search and social media. Technical integration is handled within the system along with configurable exception handling, allowing new products to be introduced with minimum pressure on directory IT staff. Uniquely, the system provides aggregated reporting across the products both internally for product intelligence and directly to customers via email in a unified format tailored to the directory branding.
In addition, we have also developed a prospecting tool to refine an existing prospect database to increase conversions and sales productivity.
Akesios is also a local search consultancy assisting directory companies with their online strategy and implementation. Directory and media businesses are under threat from declining revenues and increasing competition from non-‘traditional’ areas. With a few exceptions, usage – and therefore revenue – continues to decline in printed products where the majority of their revenues reside, and from which they achieve such high EBITDA (earnings before interest, taxes, depreciation and amortization) contributions. Increasing competition from pure-play local search services and search Engines such as Google threatens their usage unless they continue to invest heavily and cease to rely on their printed portfolio.
Akesios is expert in advising directory companies on local search, whether enhancing their IYP offering, or entering new markets such as search. We have successfully launched search businesses for directory companies across Europe, making us the de facto consultancy in this niche area. Working with you, we can provide the strategy, methodology and systems to sell all major Search Engines’ proven tools through your existing sales force and via supplementary channels, for example the acquisition of SEM agencies.
Amdocs is the world leader in providing solutions for advertising, media and content companies focused on providing industry-leading solutions to help drive new revenues across print, Internet and mobile channels.
Amdocs portfolio is the only complete suite of products and services that supports the entire lifecycle of traditional and next generation digital advertising. Our innovative solutions seamlessly support all customer and business processes - search, marketing, sales, campaign management, distribution, content management, analytics, billing and customer service — resulting in stronger, more profitable customer relationships. Amdocs enables its customers to implement business strategies with lower TCO, rapid ROI and increased revenues.
Analog Analytics is the market leader in highly interactive digital coupons for local on line publishers and advertisers. Currently, our technology platform is utilized by more than 850 publishers and 20,000 advertisers nationwide. Recent success stories include Wick, Freedom, ASP Westward, Media News Group, Scripps, Local.com, LANG and the nation's leading weeklies among countless others. The software platform provides the only scalable interactive coupon solution for local on line advertisers and publishers that supports print, email, mobile TXT messaging and click-to-call coupon redemption.
AT&T Interactive, a wholly owned subsidiary of AT&T, enables advertisers to generate leads by reaching consumers across multiple forms of media. The company develops and manages advertising solutions across the flagship web property YELLOWPAGES.COM,
AT&T U-verse, and AT&T’s online and mobile local search.
Cellcity is a visionary software company passionately focused on creating solutions for the mobile phone. We make dreams happen. Others call it the age of convergence. We call it fun. The mobile phone isn’t just about being smaller, cheaper, faster. It's about being smarter. The Cellcity: Mobility Unlimited. For more information go to
www.cellcitycorp.com.
Founded in 2000 by Search engine pioneers, Exalead® is a global software provider in the enterprise and Web search markets. Exalead's worldwide client base includes leading companies such as PricewaterhouseCooper, ViaMichelin, GEFCO, American Greetings and Sanofi Pasteur, and more than 100 million unique users a month use Exalead's technology for search. Today, Exalead is reshaping the digital content landscape with a platform, Exalead CloudView™ that uses advanced semantic technologies to bring structure, meaning and accessibility to previously unused or under-utilised data in the disparate, heterogeneous enterprise information cloud. The system collects data from virtually any source, in any format, and transforms it into structured, pervasive, contextualized building blocks of business information that can be directly searched and queried, or used as the foundation for a new breed of lean, innovative information access applications.
Exalead is an operating unit of Qualis, an international holding company, with offices in Paris, San Francisco, Glasgow, Milan and Darmstadt. Readers who wish to gain more information about Exalead can contact (415) 230 3800.
Kenshoo (http://www.kenshoo.com) is a global innovator in search engine marketing (SEM) technology with extensive industry knowledge, founded in 2006. A long time industry veteran, Kenshoo is now introducing its newest solution, KENSHOO Local, an end-to-end mass-management SEM platform designed from the ground up for organizations managing large volumes of Local or SMB/SME campaigns, such as Online Directories, Agencies and Small Business Service Providers. Kenshoo is backed by Sequoia Capital and Arts Alliance.
Local.com (NASDAQ: LOCM) owns and operates a leading local search site and private label network in the United States. The company uses patented technologies to provide over 20 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, or for more information visit:
www.local.com.
In 2005, Aptas, ISx
and YP Solutions merged their strong legacies of technology innovation
and experience in the Internet Yellow Pages, directory assistance and
mobile vertical markets to form
Local Matters, Inc. The new entity offers
user-centered content enhancements and search functionality that help
connect and build relationships between consumers and locally targeted
advertisers.
Local Matters brings
together some of the most experienced and knowledgeable people in the
industry. Our team brings deep experience with leading companies in Internet
search, Yellow Pages, DA, Mobile, Map Publishing, Interactive Agencies and
Media Businesses. This knowledge leads to our focus on practical and
scalable solutions explicitly designed for business impact. Local Matters'
user-centered content methods transform existing data into highly relevant
and organized content, enabling the rapid and scalable deployment of local
search solutions.
Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds. We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.
Lyris, Inc. is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit
www.lyris.com.
Marchex
(www.marchex.com) is a local search and advertising company. Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex's local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.
MatchCraft's expertise in the local search engine marketing (SEM) space is unparalleled in the industry. For over 10 years we have been developing successful SEM technologies with tailored solutions for online directories, Internet yellow pages (IYPs), resellers, certified marketing representatives (CMRs), and agencies that sell online marketing to small and medium-sized businesses (SMBs).
MatchCraft focuses on providing value to our clients by creating holistic solutions customized to each unique business model and designed for long-term success. This philosophy is reflected in the quality of our work and in the value we create for our clients as well as their customers.
MaxiPage is the first 24/7 online appointment scheduling solution, offering a complete integrated solution for the publishers. The solution is suitable for all types of businesses like Doctors, Dentists and Chiropractor clinics, Veterinarians, Automotive, and much more.
The major benefits of Maxipage for the Publishers: Dynamic content: Maxipage provide dynamic content lists (Promotions, Services, Team) – Content & Promotions management in real time - Conversion buttons: RFQ – RFI – RFA in differed time – RFA in real time – E-Commerce enabled - Reporting: Online appointment tracking – Cancellation tracking – Conversion tracking - Publisher friendly: Publisher brand attribution – Iframe based integration – Limited development – Traffic stays within publisher’s property - All kind of business: Maxipage Online Appointment Scheduling fits any kinds of business
MediaTraks Global, LLC was founded by an experienced group of media, web and telecom veterans with more than 100 years of combined industry experience.
Our talented employees, technology and industry experience enable us to anticipate and fulfill the needs of advertisers, agencies and website publishers. MediaTraks' mission is to bring together buyers and sellers of LOCAL adverting across the nation and around the world.
Hostopia and MerchEngines are wholly owned divisions of Deluxe Corporation (NYSE: DLX). Hostopia is a leading provider of web services that enable small and medium sized businesses to establish and maintain an Internet presence. Hostopia’s customers purchase their web services and Search Engine Marketing (SEM) services (via MerchEngines) on a wholesale basis and resell these services, under their own brands, to small and medium sized businesses. The company provides customers such as Telcos, Directories, and Local Media companies with the technology, infrastructure, and support to enable them to offer web services. This model saves customers the research, development, capital and operating costs typically associated with the design, development, and delivery of web services.
Optini is an emerging provider of online optimization services delivered through the Optini Vu Platform. Using customer insight to promote innovation and increase loyalty in a digital world. The Optini Vu Platform empowers markets to optimize interactions, creating an opt-in personalized and relevant customer experience, which maximize the marketing spend.
After a decade of online marketing using a method of experience interruption, Optini and its suite of products are allowing for a paradigm switch in the digital world by putting the power of permission based content management into the hands of today's enterprises. Now marketers have an online suite of solutions that provide a faster, easier and more cost effective approach to driving business success.
Optini allows local and national media outlets to extend their content's reach beyond existing properties targeting high traffic sites that are relevant to a users day to day internet experience via our proprietary Vu Connector technology.
OrangeSoda’s primary focus is on helping small and medium-sized companies succeed online by providing them with the most advanced campaign management technology, tracking, reporting, and optimization systems available.
Founded by a group of Search Engine Marketers in 2006, OrangeSoda’s experience and knowledge come, in part, from having built a successful pay-per-click search engine in the late 1990’s and early 2000’s. After spending more than a decade studying user search behavior, our understanding of how Internet searchers think and act is unparalleled. Our mission is to use this knowledge to help online advertisers gain new customers in the most efficient and cost-effective manner possible.
The center of our technology is built around our proprietary Campaign Management Center (CMC). The CMC is the engine that powers your ability to effectively track your Internet marketing efforts, including a campaign targeting engine, conversion tracking, reporting, and much more. In other words, it lets you know at a glance if your marketing is improving your business, and by exactly how much. In addition to our superior technology, we employ a team of expert search engine marketing and optimization professionals. They are a key factor in many processes that will ensure your success online. We incorporate the most advanced search engine optimization and Internet marketing strategies in helping your business succeed online.
Shooger is the deal-finder’s dream:
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30,000 coupons, discounts, deals, specials, special offers, incentives and all other forms of savings
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20,000 merchants
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Location-based offers, sortable by category, proximity and based on free-form search
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Local and online coupons, searchable separately
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Ability to clip coupons and follow merchants for easy access to the most popular and valuable offers
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Integrated driving directions, click-to call and supporting merchant details
Receive and access offers anytime, anywhere -- Shooger sweetens every purchase. Shooger’s Deal Alert even notifies you when your favorite merchants have created new coupons, discounts, and deals.
Get Shooger today. It’s free, easy to use and full of deals awaiting redemption:
shooger.com/app
Don’t have an iPhone? Text “Kelsey” to 79338 (SWEET) to get exclusive membership deals.
WebsPlanet is a marketing and technology leader of online solutions for directory publishers. The company focuses its technological and market experience to transform the publishers and their print customers into legitimate online players with minimal time and budget.
WebsPlanet offerings include – WebsPlanet Site Building Suite (SBS) - ranging from a 5 step do-it-yourself wizard to the most advanced site building tools, WebsPlanet Site Building Suite provides directory publishers with an effortless way for their customers to create, modify and update their own websites without any technical skills or HTML know-how. WebsPlanet's directory front-end - end-to-end front-end capabilities for directory website construction and maintenance, and WebsPlanet's Central Management Tool the website management system that offers full, centralized control over the directory's website and their customers’ websites.
With over 30 directories worldwide, WebsPlanet offers robust, flexible and inexpensive revenue generating solutions that will enable directory publishers to reduce their operating costs and maximize profits. The WebsPlanet offerings allow directory publishers to easily and cost-effectively expand their traditional offering to the digital world. These newly and attractive added services can not only increase customers retention and satisfaction, but also expand their customers base.
WebsPlanet was established in 2004, and its headquarters are located in Tel-Aviv, Israel.
ASSOCIATION PARTNERS
The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.
The
Great Outdoor Network is a trade and commerce organization with its sole purpose to promote and propel the use of Outdoor Advertising. Our membership roles reach the 4 corners of the globe, with thousands of visitors daily to our platform. The Great Outdoor Network Inc. is the parent company for Great Outdoor Network.com, GON Agency and GON Financial Services (GFS). The company was founded in May of 2003 and is a privately held corporation. Our efforts are to continually improve our service to this industry and to the people who are employed by this great industry vertical.
The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org.
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts.
http://www.nab.org
The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).
Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.
Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.
MEDIA
SPONSOR
For more than a decade, the Advanced Interactive Media Group has provided consulting and critical analysis on interactive and classified media to publishers, portals and technology companies worldwide, helping clients develop successful revenue strategies around automotive, real estate, recruitment and merchandise advertising. The cornerstone of its advisory service is Classified Intelligence Report, the definitive source for classified-advertising analysis. More at
www.AIMGroup.com.
mobiThinking from dotMobi provides everything marketers need to know to help take their brand mobile. Packed with practical advice and insight on mobile Web marketing from the world’s top practitioners; plus insight into what the future will hold. With practical guides, briefings, interviews, showcase sites, videos, case studies and essential tools all available for free, mobiThinking is the essential resource for mobile-marketing novices and experts alike.
TVover.net is a leading site that aggregates news and information about IPTV, Internet TV, and related topics. In addition we provide a directory of web sites offering video or Internet TV, forums for discussion (IPTV Forums), and an informational site (IPTV Information). For more information please visit http://www.tvover.net or contact us at info@tvover.net.
YP Talk is the voice of the Yellow Page Industry. Every two weeks this online newsletter features interviews, articles, and useful information for all levels with the primary purpose being to educate and inform readers of the latest industry happenings and issues. Subjects covered include production, sales, marketing, online and personnel related.
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