Agenda - Thursday, Dec. 9
7:30 am - 8:30 am
Networking Continental Breakfast
8:30 am - 8:45 am
What We’ve Learned
Join BIA/Kelsey as we share what was important and why from Days 1 and 2 of ILM:10.
8:45 am - 9:30 am
Keynote Address: Steven Johnson, Bestselling Author, 'Where Good Ideas Come From'
Steven Johnson, the urban scholar, bestselling author (and cofounder and chairman of Outside.in) has identified seven key patterns behind genuine innovation, and traces them across time and disciplines. A brilliant speaker, Johnson applies the seven patterns for “good ideas” to his intimate and hard-earned knowledge of interactive local media. His presentation, which is followed by a book signing, will surely be a highlight of ILM:10 and will include many valuable takeaways.
9:30 am - 10:15 am
Agencies, Local Search and Display
Agencies have begun focusing more on local services, extending their services for clients beyond TV and radio to all facets of online, including display, search and social. What are advertisers looking for from agencies? What are the best ways to work with them? How can service specialists coordinate with them to maximize advertiser reach?
Scott Greenberg, Senior VP, Strategic Development, Marchex
Casey Squier, VP, Managing Director, Geomentum
Payam Zamani, Founder, Chairman and CEO, Reply.com
10:15 am - 10:45 am
10:45 am - 11:30 am
Facebook Spotlight: Working With Facebook
Facebook is a new champion of local services, introducing a host of new features for SMBs and others in the past year, including marketplaces, places and now, check-in deals. Facebook’s local leaders will talk about their local initiatives, and how to most effectively work with Facebook.
Emily White, Senior Director of Local, Facebook
11:30 am - 12:15 pm
The Big Opportunity in Local Search, Local Sales
The hard part about local is selling local, right? But that’s what makes the local opportunity so intriguing. It may be something of a winner take all. Find out what’s working in local online and mobile sales.
Court Cunningham, CEO, Yodle
Todd Rowe, Head of Global Channel Sales, Google
Gleb Shaviner, Director of Marketing & Strategy, Advertising & Media Business Unit, Amdocs
Geoff Stevens, Executive VP and GM, Global Business Development, WebVisible
12:15 pm - 12:30 pm
BIA/Kelsey Summary and Learnings
END OF CONFERENCE
CEO, SB Nation
VP, Yahoo! Local
Author and Columnist
President, CBS Local Digital Media
COO, Cox Target Media
Senior Director of Local, Facebook
Watch and hear why people view BIA/Kelsey shows as must-attend events.
ILM:10 Blog Posts