3/16 Agenda for Marketplaces 2009

AGENDA

Monday, March 16, 2009

Pre-Conference

8:00 am – 9:00 am
Special Session Exclusively for Clients of TKG and BIA Advisory Services
Kelsey Group and BIA analysts will deliver a special presentation of their 2009 local media forecast, covering local, mobile and vertical search; print and Internet Yellow Pages; direct mail; e-mail; radio; and television over the next five years. This is a unique opportunity to explore the details that go into our forecast and the outlook for the local media industry.

Neal Polachek, CEO, The Kelsey Group, and Executive VP, BIA Advisory Services

Michael Boland, Program Director, Mobile Local Media, The Kelsey Group
Matt Booth, Senior VP and Program Director, Interactive Local Media, The Kelsey Group
Peter Krasilovsky, VP and Program Director, Marketplaces, The Kelsey Group

9:30 am – 11:00 am
Pre-Conference Bonus Sessions Open to All Marketplaces 2009 Registered Attendees

Marketplaces 2009 attendees are invited to arrive early for two bonus 45-minute sessions focused on valuing and financing companies in today’s environment.

Pre-Con 1: Valuing Web Properties

In today’s environment, it is critical to understand the value of your business. Recently, we’ve all seen a major devaluation in many of the publicly traded companies. In this panel discussion, we will talk about the real impact this situation has had on your business. How has this decline in value affected your shareholders? Has this devaluation triggered any covenant defaults? What value can you support in discussions with new investors? How would you go about valuing your business? These are the tough questions we’ll be answering, as well as questions you would like to submit during the event.

Tom Buono, President and CEO, BIA Advisory Services
Rick Ducey, Chief Strategy Officer, BIA Advisory Services

Pre-Con 2: Financing Web Properties

The economic and credit crisis has also had a major impact on funding for Internet and media businesses. In this second bonus panel, we bring in a team of investors to discuss how they are viewing the funding environment. They will discuss seed funding for start-ups, venture funding for follow-up rounds and the debt marketplace. Is there funding out there for early stage ventures? Can you get second round funding at reasonable terms? Does a debt market exist for more developed companies? This panel will provide an in-depth view of what is really going on for companies in various stages of their life cycle in this uncertain funding period. Most importantly, it will discuss the metrics that investors are looking for when determining their investment.

Matt Booth, Senior VP and Program Director, Interactive Local Media, The Kelsey Group
Gregg Johnson, Principal, BIA Digital Partners, and Managing Director, BIA Capital
Paul Dawalibi, Principal, CSL Ventures President, Praized Media
Kara Nortman, VP, Mergers and Acquisitions, IAC

Conference Begins

TIME

SESSION TITLE

SPEAKERS

1:15 pm – 1:45 pm

State of Marketplaces 2009
The Kelsey Group’s report card (and crystal ball) on the current status of marketplaces, and how big and how far the marketplaces vision will go as verticals, classifieds and directories are extended beyond traditional media. This unique presentation includes proprietary Kelsey Group data, and special case studies and data presented by BIA Financial Network and Palore By Spearcast.

Neal Polachek, CEO, The Kelsey Group, and Executive VP, BIA Advisory Services
Peter Krasilovsky, VP and Program Director, Marketplaces, The Kelsey Group
Rick Ducey, Chief Strategy Officer, BIA Advisory Services

2:00 pm – 2:45 pm

Keynote Address: Jeff Berman, MySpace
The social network revolution has just begun to touch on local and vertical sites. Among the top leaders is Fox Interactive Media’s MySpace. In the past year, MySpace has made big headway with a huge multi-hundred million-dollar deal with Google; a self-serve advertising platform; and a major classified service. President Jeff Berman is in the middle of all the innovation.

Jeff Berman, President, Sales and Marketing, MySpace

2:45 pm – 3:15 pm

REFRESHMENT BREAK

3:15 pm – 4:15 pm

AutoTrader and NCI: Lessons From the Big Guns
The largest laboratory of what works and what doesn’t in marketplaces remains the tens of thousands of high spending real estate pros and auto dealers — perhaps now more than ever. Leading auto portal AutoTrader and NCI, a leading real estate publisher, are in the vanguard of what’s happening in their industries. CEOs Chip Perry and Dan McCarthy, respectively, are spearheading the innovation that they expect to help them make through leaner times.

Dan McCarthy, Chairman and CEO, NCI
Chip Perry, President and CEO, AutoTrader.com

4:15 pm – 5:15 pm

Kelsey’s Parade of Verticals
Much of the opportunity with marketplaces lies with the verticals that extend and energize traditional media. In our “parade of verticals,” we ask key leaders to zero in on their segment, their opportunities, and how they’re approaching it. Their insights are sure to be universal.

Dan Hobin, CEO, G5 Search Marketing
Mike Rutz, VP, Health, Angie’s List
Dave Schappell, Founder and CEO, TeachStreet
Tony Wills, Chief Revenue Officer, Dotmenu Inc.

5:30 pm – 7:30 pm

NETWORKING RECEPTION
In the Exhibit Hall

To register by phone, call (609) 921-7200 x10.