AGENDA
Day 1 | Day 2 | Day 3
Wednesday, March 18, 2009
|
TIME |
SESSION TITLE |
SPEAKERS |
| 8:30
am – 8:45 am |
What
We’ve Learned |
|
| 8:45
am – 9:15 am |
The New Wave Classified Platforms
Classifieds have been transformed by the Internet. Much of the transformation has occurred at the behest of Oodle, a platform provider now extending the classified platform from The Washington Post to MySpace and Facebook. Oodle CEO Craig Donato will share
his insights with a specially developed presentation. |
Craig Donato, CEO, Oodle |
9:15
am – 12:00 pm SuperForum: The Local Mobile Opportunity
Mobile is the new growth opportunity for local interactive marketing in the U.S. and around the world. Already, mobile sites are complementing Web efforts with 24/7 access, smartphone optimization and on-the-go advertising entry. This fully interactive session will feature Kelsey Group data and our mobile keynote, followed by sessions such as "Meet the Mobile Players," "Serving Mobile Ads" and "Vertical iPhone Demonstrations."
|
| 9:15 am - 9:30 am |
Introduction and
Kelsey Group Data
The Kelsey take on the mobile market opportunity, including
proprietary data and market forecasts. |
Michael Boland, Senior Analyst, The Kelsey Group |
| 9:30 am
- 10:00 am |
Mobile Keynote
A heavy hitter in the mobile search space talks about the state of
mobile product development and vertical marketing opportunities. |
Dinesh Moorjani,
Group VP, Mobile, IAC
Bill Swislow,
SVP of Product, Cars.com |
| 10:00 am
- 10:30
am |
REFRESHMENT BREAK |
|
| 10:30
am - 12:00 pm |
The Mobile Local Opportunity: A Focus on the Product
How are different verticals tackling the mobile opportunity? What are the challenges being met across these verticals when it comes to content aggregation and delivery? And how is evolving user behavior showing signs of opportunity for ad support? We’ll hear from companies in different verticals that are building mobile products. |
Jerry King,
COO, uLocate/Where.com
Scott Dunlap,
CEO, NearbyNow
David Yoo, Senior VP and Chief Product Officer, AT&T Interactive
|
| |
Serving Mobile Ads
What is the current state of the mobile ad buying economy? What are the usage trends happening now that indicate a mass market opportunity for mobile marketing? What does this mean for different verticals and different advertisers’ needs to drive calls, leads or conversions? What will be the ad formats that emerge, how will they be sold, and how are they performing today?
|
Nick Gee,
Director, Product Management, MobilePeople
Craig Hagopian, President and COO, V-Enable
Lee Gientke, Director of Partner Development, OrangeSoda
|
| |
Mobile Marketing Case Studies
Stepping back from the excitement over the iPhone and the growth of the mobile Web, what are some of the mobile marketing campaigns that are working today? Sometimes the answer lies in more prevalent communication features such as SMS. We’ll hear from mobile marketing companies that have run local campaigns for clients, including concrete success metrics and takeaways for how to engage mobile users. |
Jeff Hasen, CMO of HipCricket
Kendall Marolda,
VP of Local Market Development, Verve Wireless
Rich Abronson,
VP and Cofounder, Gumiyo |
12:00
pm – 12:15 pm Closing Thoughts From The Kelsey Group
Kelsey Group analysts and others will assess the game-changing importance of
Marketplaces 2009. You’ll go back to the office with real direction
on how the industry has evolved, and ways you can make it work to your advantage.END OF CONFERENCE |
|
| |
Day 1 | Day 2 | Day 3
To register by phone, call (609) 921-7200 x10.
|
