BIA/Kelsey Home Conferences

Marketplaces2009
     Formerly Drilling Down on Local


March 16-18, 2009
Hyatt Regency Century Plaza
Los Angeles, California

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SPONSORS

For information on sponsorship opportunities,
contact Nanci Karas at (609) 921-7200 Ext. 21.

Acxiom

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States, and in the United Kingdom, France, Australia and Japan. For more information, visit www.acxiom.com.

 

Adfare

Adfare has been creating low-cost, high quality Online Video Ads for almost 8 years. A pioneer in online video advertising, we now offer a comprehensive package of video ad options including:

1) Full-service Video Ad Production.  We create videos ads and video banners using our stock library content or an advertiser's content (images & video), and add music, voiceover and include hosting for 12 months.  Delivery within 48 hours. 

2) D-I-Y Video Ads. A publisher, their sales team and/or advertiser can use our video ad builder, to quickly create video ads and publish within minutes.

3) On-site Location Shooting & Production. In this option a videographer visits the advertiser's location and shoots video which is edited into a complete video ad, usually within a week.

XML, Java Script, Tracking, Automatic Order Feeds and Complete Stats accompany every video we produce. Contact us today to get started! www.Adfare.com

 

AgendiZe

AgendiZe Call-to-Action Suite enhances any Online Directory or Vertical Publisher by empowering and enabling their users to take action, while reporting tools track each step and provide key analytics.

The Suite includes numerous integrated services including: Call Tracking, Click-to-Call and Click-to-Receive a Reminder, Click-to-Save for Later, Click-to-Share with Others and Click to Comment & Rate.

Publishers who have deployed the AgendiZe “Call-to-Action” Suite have generated up to 90% more Advertiser calls, and have extended the opportunities for their Advertisers to be remembered and recommended by up to 20 times.

AgendiZe serves over 20 of the world’s largest Local Advertising Publishers, including YellowBookUSA, YellowPages Group and Trader Canada.

AgendiZe has launched several new services in 2008:

- Video-to-Action Service: an API transforming online video players into powerful multi-channel customer engagement tools.

- Contact Me Service: with just a few clicks on Publisher’s directory site, any business can grab their Call-to-Action widget and place it within their own website and start increasing their conversion rate.

-2D Barcodes Service to turn any Print Ad into a Mobile Ad and improve user experience


hellometro

HelloMetro operates 1,500 city-specific sites, each accessed by using the formula Hello+City.com., for example, HelloChicago.com, HelloSanFrancisco.com, HelloSeattle.com, HelloDenver.com and HelloLouisville.com. The online city guides offer a comprehensive assortment of Hyperlocal™ services including local yellow pages and white pages, weather, events, restaurant, attractions, local history, live air-traffic reports and more.

HelloLocal.com, a new Hyperlocal™ search engine service, users simply enter HelloLocal.com to be automatically routed to their localized search site.

In December, HelloMetro launched HelloFlight.com, a new online tool that accesses live data directly from the Federal Aviation Administration (FAA) to track the real-time location of all commercial and most private aircrafts on the U.S. air-traffic system. With the service, available on HelloMetro sites, visitors can see exactly where an aircraft in flight is located and can determine precisely when it will arrive.

Hyperlocal™ is a registered trademark of HelloMetro Inc.

Local.com (NASDAQ: LOCM), is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise or partner with us, please visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com or http://corporate.local.com/

Localeze is the premier repository of rich Local Merchant Content. Starting with accurate and complete business information we add enhancements like, brands, services, hours, payment methods, specialties and advertising characteristics. Our Enhanced Content comes from a variety of sources including, YellowPages, Internet and Direct Data Feeds. We put this valued content to work by offering interactive analytical tools, business profile development tools, highly targeted lead generation and content distribution that allows merchants to effectively attract consumers.

Marchex

Marchex (www.marchex.com) is a local search and advertising company. Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex's local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

MatchCraft

MatchCraft delivers cutting edge Search Engine Marketing (SEM) tools which maximizes Return on Investment (ROI).

MatchCraft is a Search Engine Marketing Engineering company with solutions customized for Online directories, Internet Yellow Pages & Multi-Location Advertisers. Founded in 1998, MatchCraft, has successfully maximized ROI for its SEM clients by managing the campaign set up to post-click performance on leading search engines including Google, Overture, Yahoo, MSN, AltaVista, AOL and Ask Jeeves.

PlatformA

Self-Service Solutions from Platform-A, While your business may be small, your ambitions certainly aren’t. That’s why Platform-A, who provides the most comprehensive set of online advertising solutions to the biggest businesses in the world, now offers the same set of tools to small business owners like you.

Platform-A’s self-service solutions give small businesses a competitive advantage online with BidPlaceSB, Leadback.com, and sponsored listings from Quigo. Together or on their own, each of these tools provide unmatched reach, effectiveness and transparency. Plus, they allow for the kind of control and flexibility small businesses owners need to compete in an arena otherwise dominated by big players.

Our self-service solutions let you target the local customers you’re after. So move beyond just search. Put your message where you need it on display advertising as well, with the same kind of precision and visibility big-name brands demand, with self-service solutions from Platform-A. Learn more at http://www.platform-a.com

UBL

UniversalBusinessListing.org (UBL) is a service that helps businesses easily and accurately distribute their listing and enhanced business information across top local search sites. The business submits their information once and UBL distributes to online Yellow Pages, Search Engines, Local Portals, Mobile & GPS Navigation Devices and 411 Directory Assistance services. UBL offers three channel partner programs: wholesale distribution of listing and enhanced business information, private label, or agency affiliates. For more information, please visit us at www.universalbusinesslisting.org

 

websplanet

WebsPlanet is a marketing and technology leader of online solutions for directory publishers. The company focuses its technological and market experience to transform the publishers and their print customers into legitimate online players with minimal time and budget.

WebsPlanet offerings include – WebsPlanet Site Building Suite (SBS) - ranging from a 5 step do-it-yourself wizard to the most advanced site building tools, WebsPlanet Site Building Suite provides directory publishers with an effortless way for their customers to create, modify and update their own websites without any technical skills or HTML know-how. WebsPlanet's directory front-end - end-to-end front-end capabilities for directory website construction and maintenance, and WebsPlanet's Central Management Tool the website management system that offers full, centralized control over the directory's website and their customers’ websites.

With over 30 directories worldwide, WebsPlanet offers robust, flexible and inexpensive revenue generating solutions that will enable directory publishers to reduce their operating costs and maximize profits. The WebsPlanet offerings allow directory publishers to easily and cost-effectively expand their traditional offering to the digital world. These newly and attractive added services can not only increase customers retention and satisfaction, but also expand their customers base.

WebsPlanet was established in 2004, and its headquarters are located in Tel-Aviv, Israel.

 

ASSOCIATION PARTNERS

ADM

The Association of Directory Marketing's mission is to grow advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising. ADM is the only association focused 100% on the national yellow pages channel. Our staff works closely with CMRs to maintain and grow revenue and represents CMRs' interests to directory publishers. ADM Member roster includes: Certified Marketing Representatives/Agencies, Publishers and Suppliers.

ADP

The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 135 directory publishers, and some 90 other associates who supply goods and services to those publishers. ADP members are recognized by consumers and advertisers alike for their innovative products, emphasis on customer service and competitive pricing. Their presence and expanding prominence in the marketplace guarantees both consumers and advertisers access to user-friendly, value-added products that are shaping the medium.

ICMA

The International Classified Media Association brings together publishers of classified media from all over the world to share experiences, network and exchange ideas to drive their businesses forward to greater profitability and market-share. Our members operate in print, online and via mobile in 34 countries and are some of the most innovative and entrepreneurial publishers around. As well as an annual programme of dedicated conferences, meetings and workshops covering all the latest issues and trends in our sector, we also operate a unique international ad-exchanging system which generates considerable revenues for our members – check us out at www.icmaonline.org.

MMA

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

Society for New Communications Research

The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society.

SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings and the establishment of best practices.

In addition, the Society’s members include individuals, corporations, nonprofit organizations and NGOs, academic institutions, as well as a Vendor Council with representatives from more than a dozen leading technology companies and Organizational Affiliates comprising other membership associations and research organizations. For more information about SNCR, visit http://www.sncr.org, email us at info@sncr.org or call +1 (650) 331-0083.
 

WCA

The Wireless Communications Alliance is a non-profit business league founded in 1994 for the purpose of providing education, connection, and community to the wireless industry. The WCA accomplishes these goals by hosting seminars/panels; providing networking opportunities; encouraging and supporting start-ups and entrepreneurs; and helping to build and maintain bridges between business and academia. Please visit us at www.wca.org to learn more.
 

YP Association

The Yellow Pages Association (YPA) is the association of publishers, marketers and suppliers responsible for producing Yellow Pages directories in more than 20 countries. Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association is instrumental in leading, serving, growing and advocating on behalf of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.).

Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones -- and who account for more than 90 percent of the Yellow Pages revenue generated in the U.S. and Canada.

Members also include the industry's international, national and local sales force, certified marketing representatives (CMRs) and associate members, including Yellow Pages advertisers, vendors and suppliers.

 

 

MEDIA SPONSORS


Search Marketing Standard is the leading print publication covering the search marketing industry. Each quarterly issue of the magazine is filled cover-to-cover with practical and informative articles, interviews with entrepreneurs, tips and advice from leading experts in the industry, the latest news, and more – like pay-per-click advertising, search engine optimization, web analytics, local search, social media, and other search-related topics. Whether you are a professional search marketer constantly on a quest to improve your expertise, or a business owner trying to seize the great potential search advertising has to offer, you will find the information you need in Search Marketing Standard.

 

 
 

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