Marketplaces 2010
Conference Attendee
& Speaker Accommodations
Sheraton Hotel & Marina
San Diego, California
Hotel Information
Join BIA/Kelsey On Facebook,
LinkedIn and Twitter
Video: BIA/Kelsey Conferences
|
AGENDA
Day One -
Monday, March 22, 2010
|
Day Two
|
Day Three
| |
8:30 am - 9:30 am |
BIA/Kelsey Client-Only Breakfast |
|
| |
|
Now a regular agenda item for BIA/Kelsey advisory service clients, the analyst team will present the latest findings from BIA/Kelsey proprietary research and will dive down into the company’s latest Local Media Forecast, which describes a large but rapidly changing local media industry.
|
|
| |
10:00 am - 11:30 am |
PRE-CONFERENCE: Critical Tools for Marketplace
Success |
|
| |
|
Marketplaces 2.0 has transformed small-business marketing from relying on a couple of traditional media options to blending the best of digital and traditional options into a simple, cost-effective solution. SMBs are increasingly faced with a dizzying array of choices, platforms and propositions. During this special two part pre-conference, we will analyze the opportunities and hear from top companies for each vertical building block.
Part I: The Tools
SMB Video: Jared Simon, VP, Finance and Corporate
Development, TurnHere
Online Scheduling: Bill Lange, CEO, Full Slate
Live Help Acquisition/Support:
Ryan Hoppe, Director, Marketing, ATG
Classifieds: Rich Abronson, VP Marketing and Cofounder, Gumiyo
Promotion:
Dana Todd, CMO, Newsforce
Moderator: Charles Laughlin, SVP and Program Director, The Kelsey
Report®, and Managing Editor, BIA/Kelsey
Part II: Vertical Search
Alan Gunshor, Consultant
Brad Petersen, Senior VP of Business Development, MatchCraft
Andy Steuer, CEO, MerchEngines
Moderator: Michael Boland, Program Director, Mobile Local Media
|
|
| |
11:30 am - 1:00 pm |
LUNCH |
|
| |
1:00 pm |
CONFERENCE BEGINS |
|
|
1:00
pm - 1:30 pm
|
BIA/Kelsey Opening
Presentation: Driving Marketplaces Full Speed Ahead |
|
| |
|
BIA/Kelsey analysts open the conference with their perspective on the marketplaces arena – the potential winners, the likely losers and the opportunities open to all. BIA/Kelsey analysts will share top-line results from their latest research into the shifts in multibillion-dollar marketplaces sector.
Neal Polachek,
President, BIA/Kelsey
Peter Krasilovsky, VP and Program Director,
Marketplaces, BIA/Kelsey
Steve Marshall,
Director of Research, BIA/Kelsey
|
|
| |
1:30
pm - 2:15 pm |
Opening Keynote Address: Jon
Brod, Executive VP, AOL Ventures |
|
| |
|
The “new” AOL is going big in two directions: verticals and local. Executive VP Jon Brod runs both, overseeing the development of hundreds of hyperlocal Patch.com Web sites in 2010; the transformation of MapQuest; and one of the most ambitious groups of verticals on the Web. The new AOL is under a microscope as it maneuvers to regain its relevancy and importance in the marketplaces arena. Brod will share his view on where the new AOL is heading and how it plans to get there.
Moderator: Neal Polachek, President, BIA/Kelsey
|
|
| |
2:15
pm - 3:00 pm |
Google @ Marketplaces
2010
Sam Sebastian,
Director, Local & B2B Markets, Google
|
|
| |
|
Google is deep into the vertical revolution. It is no mystery. Searches get more specific (and valuable) as they move up the food chain, instant verticals are created, and e-commerce looms. Sam Sebastian, a longtime leader in the vertical space with Classified Ventures, drives Google’s role in marketplaces. With Sebastian at the helm, Google is certain to stake its claim to a meaningful position in the vertical space. What space will that be and how Google plans to get there should make for a lively and informative session.
Moderator: Peter Krasilovsky, VP and Program Director, Marketplaces, BIA/Kelsey
|
|
| |
3:00
pm - 3:30 pm |
REFRESHMENT BREAK |
|
|
3:30
pm - 4:15 pm |
Vertical Ad Networks Revisited |
|
| |
|
In 2008 vertical ad network Adify was acquired by long-standing traditional media player Cox Media. With AutoTrader already a runaway success, Cox must know something about vertical ad networks. That said, why go horizontal, when you can go vertical and target users in the context of their interests and what they are looking for? Vertical ad networks have made major inroads into the traditional ad business. And they’re moving into green fields, such as hyperlocal and brand marketing.
Jaan Janes, CEO, Pulse 360
Joelle Gropper Kaufman, Senior VP, Marketing, Adify
Warren Kay, VP, Fox Audience Network
Moderator: Matt Booth, Senior Vice President and Program Director, Interactive Local Media
|
|
| |
4:15
pm - 5:15 pm |
Applying Social Media to
Vertical Marketplaces
|
|
| |
|
While marketplaces and eBay are nearly synonymous, there are other well-heeled operators of important classified and vertical sectors. Lay social media on top of these well-performing assets and you’ve got yet another wrinkle to the mix. We’ll go deep in learning about the best social integrations with these top innovators.
Jon Carder, CEO, MojoPages.com
Craig Donato,
CEO, Oodle
Todd Dubner, Senior VP, Development, NCI
Mike Hodges, Vice President, Interactive; The San Diego Union-Tribune
Moderator: Michael Boland, Program Director, Mobile Local Media
|
|
| |
5:30
pm - 7:30 pm |
NETWORKING RECEPTION
|
|
| |
|
|
|
To register by phone contact:
Sheila
Steinmuller
Client Services and Conference Support
(609) 512-1021 or
e-mail
|
