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Conference Attendee
LinkedIn and Twitter 
 Video: BIA/Kelsey Conferences
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| 8:30 am - 8:45 am | What We've Learned | ||
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BIA/Kelsey analysts will highlight practical lessons from Day 1, and provide previews of what to expect from Day 2. Moderator: Rick Ducey, Chief Strategy Officer and Program Director, Digital Strategies for Broadcasting, BIA/Kelsey |
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| 8:45 am - 9:30 am | Keynote Address: Craig Smith, CEO, ServiceMagic | ||
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Earning more than $120 million annually from its home and trade leads, IAC’s ServiceMagic has defined the marketplaces revolution. Now it’s moving into other parts of the “vertical stack” and expanding internationally. Marketplaces innovator Craig Smith, a longtime leader at the company, will provide his sense of current marketplace opportunities — near term and long term. Moderator: Steve Marshall, Director of Research and Consulting, BIA/Kelsey |
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| 9:30 am - 10:15 am | The Engines of Vertical Search | ||
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Vertical search is part of a virtuous cycle made up of numerous drivers: search, directory listings and inventory-based classified listings. These three firms all play important roles in the vertical search arena — from listings to monetization platforms. Find out from the industry’s top innovators how to drive revenues from vertical sites.
Jeff Beard, CEO, Localeze Krista Glotzbach, VP, Marketing, Vast.com David Kidder, CEO, Clickable Moderator: Peter Krasilovsky, VP and Program Director, Marketplaces, BIA/Kelsey |
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| 10:15 am - 10:45 am | REFRESHMENT BREAK | ||
| 10:45 am - 11:30 am | The New Content Aggregators | ||
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The revenue success of vertical sites is tightly tied to the breadth and depth of specialized vertical content. Driving users via search engines requires the aggregation of copious volumes of unique and engaging content. Learn how the content gets populated, and how the aggregators have emerged as powerhouses in themselves. Rob Barrett, Chief Strategy Officer, Perfect Market Luke Beatty, Founder and President, Associated Content Rick Blair, CEO, Examiner.com Moderator: Matt Booth, Senior Vice President and Program Director, Interactive Local Media |
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| 11:30 am - 12:15 pm | Small-Business Marketplaces | ||
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Small businesses are increasingly reliant upon SMB marketplaces for refreshing their critical business leads. These emerging SMB marketplaces are utilizing all manners of directories and “social” media to engage (and convince) customers as they enter the sales funnel.
Jim Delli Santi, Cofounder and CEO, AlikeList Ethan Anderson, Cofounder, Redbeacon Sean Fox, COO, Reply.com Moderator: Charles Laughlin, SVP and Program Director, The Kelsey Report®, and Managing Editor, BIA/Kelsey |
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| 12:15 pm - 1:30 pm | NETWORKING LUNCHEON | ||
| 1:30 pm - 3:15 pm | Mobile Vertical SuperForum | ||
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Leveraging the great success at past BIA/Kelsey conferences, the signature mobile “SuperForum” session continues at Marketplaces 2010. With an outstanding lineup of unique and innovative companies focusing on all important mobile verticals, this “SuperForum” will advance the thinking of how the intersection of mobile and verticals continues to change the interactive local media landscape. We’ll hear from industry leaders through a kick-off address, product demos and deep discussions on the growing opportunities in mobile.
Moderator: Michael Boland, Program Director, Mobile Local Media
Kickoff Address: Loopt Evolves With a Changing Mobile Environment (1:40 – 2:00)
Making Mobile Work For Verticals: Mobile Showcase (2:00 - 2:45)
Down to Business: Monetizing Mobile & Local (2:45 – 3:15)
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| 3:15 pm - 3:45 pm | REFRESHMENT BREAK | ||
| 3:45 pm - 4:30 pm | Keynote: Jay Herratti, CEO, Citysearch | ||
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Citysearch has transformed itself yet again, this time from a single destination-based site into a network for publishers and advertisers that can fully leverage its network of local content. With more than half a million advertisers, it is poised to provide a local alternative to Google. CEO Jay Herratti, one of the most well regarded strategists in the local space, will share details about the company’s new CityGrid initiative and its expected impact on local marketplaces. Moderator: Matt Booth, Senior Vice President and Program Director, Interactive Local Media |
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| 4:30 pm - 5:15 pm | Local Retailers and The New Marketplaces | ||
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Marketplaces has moved beyond directories and social features squarely into the retail environment. Local retailers — large and small — across the world have a variety of solutions to add to their Web sites, perform transactions, attract new customers and ultimately make money. Learn from this cutting-edge group of retail enablers just how the new age of local retail is now finally here. Colin Pape, Cofounder and President, ShopCity.com Ben Saren, CEO, CitySquares David Vazdauskas, President, Local Thunder Moderator: Steve Marshall, Director of Research and Consulting, BIA/Kelsey |
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| 5:30 pm - 7:30 pm | NETWORKING RECEPTION "ON THE BAY" | ||
To register by phone contact:
Sheila
Steinmuller
Client Services and Conference Support
(609) 512-1021 or
e-mail
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