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Conference Attendee
LinkedIn and Twitter 
 Video: BIA/Kelsey Conferences
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| 8:30 am - 9:00 am | The Local Social Media Media Mix: Events | ||
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When can local
promotion of “demand” events drive local commerce? At the movies. Former
eBay executive Jordan Glazier will discuss the social network phenomenon
that Eventful ran to make “Paranormal Activity” a blockbuster at the box
office. Jordan Glazier, CEO, Eventful Moderator: Bobbi Loy-Luster, Vice President and Senior Analyst |
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| 9:00 am - 9:45 am | Keynote Address: Andrew Mason, CEO, Groupon | ||
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One of the biggest buzz stories in the past year has been the phenomenal take-off of Groupon, which takes the power of “Smart Mobs” to bid on featured services in markets across the country. CEO Andrew Mason, BIA/Kelsey’s innovator of the year, keynotes in this exciting must-see session. Moderator: Bobbi Loy-Luster, Vice President and Senior Analyst |
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| 9:45 am - 10:30 am | |||
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Where do directories stand in the new world of vertical marketplaces? Directory innovators will discuss recent innovations integrating social and vertical media, some of the ways they have been complementing print and other sites, and their long-term goals with vertical SMBs. Greg Isaacs, Executive Director and GM, Web Product, AT&T Interactive Julie Smith, Group Product Manager, SuperMedia Mat Stover, CEO, Local Matters Darren Waddell, VP of Marketing, MerchantCircle Moderator: Charles Laughlin, SVP and Program Director, The Kelsey Report®, and Managing Editor, BIA/Kelsey |
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| 10:30 am - 11:00 am | REFRESHMENT BREAK | ||
| 11:00 am - 11:15 am | |||
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The growth of local online reviews and deals help two key factors for local decision making: consumer sentiment and pricing. But consumers have a tough time sorting through it all and make good decisions. Former Yahoo Marketplaces leader Jennifer Dulski explains how “sentiment analysis” and deal aggregation and filtering are helping. Jennifer Dulski, CEO, Center’d Moderator: Matt Booth, Senior Vice President and Program Director, Interactive Local Media |
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| 11:15 am - 12:00 pm | Back to Square One: Refocus on Revenues | ||
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Craigslist has come and destroyed the ability of local media to make money from classifieds. “Free” has spread to coupons and directory listings as well. Or has it? Vertical specialists continue to drive major revenues in each of these areas. And new revenues as well. In this summary panel, we’ll get back to a core subject: revenue. Reed Brown, President and CEO, Matchbin Ken Kalb, CEO, Analog Analytics Tony Lee, Chief Alliance Officer, Adicio Moderator: Peter Krasilovsky, VP and Program Director, Marketplaces, BIA/Kelsey |
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| 12:00 pm - 12:15 pm | |||
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BIA/Kelsey analysts and special guests will wrap up Marketplaces 2010 with a rundown of their “Top 10 Takeaways.” |
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| 12:15 pm | CONFERENCE ADJOURNS |
To register by phone contact:
Sheila
Steinmuller
Client Services and Conference Support
(609) 512-1021 or
e-mail
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