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SPEAKERS

The Marketplaces 2010 program is developed by BIA/Kelsey’s team of analysts and represents the “best of the best” of their online vertical and classified media coverage.

KEYNOTE SPEAKERS

 

As Executive Vice President of AOL Ventures, Local & Mapping, Jon Brod is responsible for the company’s global innovation efforts including investing in promising start-ups with exceptional leaders, incubating and supporting employee-originated innovations, and growing recent acquisitions of early-stage companies, as well as our local initiatives including Patch.com. Included in AOL Ventures are acquisitions such as Patch, Bebo, Truveo and Userplane as well as investments such as Kayak and Brightcove. Brod has more than 15 years experience as a senior executive with media and technology companies, both at the start-up and Fortune 500 levels. He joined AOL in 2009 through the company’s acquisition of community news and information site Patch, which Brod co-founded and served as CEO. Prior to that, he served as President and Chief Operating Officer of Polar Capital Group, was Senior Vice President and General Manager of the Portals Division of InterActiveCorp (IAC), was Senior Vice President and a member of the Executive Committee at Ask Jeeves, and was the first employee and Senior Vice President of Operations for Interactive Search Holdings, which was purchased by Ask Jeeves in 2004. During his career, Brod also spent time in sports, including six years at the NBA where he held various marketing and operations positions and where he established NBA Canada and launched the Raptors and Grizzlies expansion franchises. Brod graduated, cum laude, with a BS in History and Government from Bowdoin College.

 

Jay Herratti is the Chief Executive Officer of Citysearch, a leading provider of local search services and an operating business of IAC. In this role, he has been charting the growth of Citysearch's web presence, its distributed local advertising network and its mobile strategy. Mr. Herratti also oversees local search properties, Urbanspoon and InsiderPages.com.

Mr. Herratti previously served as the Senior Vice President of Strategic Planning for IAC, where he worked with IAC's senior leadership to drive key initiatives across the company's then 60+ interactive businesses. While at IAC, he also briefly served as interim CEO of IAC Advertising Solutions. Prior to that, Mr. Herratti served as the Senior Vice President of Strategy and Business Development for IAC's TV and Web electronic retailer HSN. Before joining IAC, Mr. Herratti held the position of Senior Vice President of E-Business Strategy and Development for Federated Department Stores. Prior to that, he held senior level positions with e-tail start-up Boo.com, The Boston Consulting Group and GE Capital.

Mr. Herratti has a B.S. in Business & Management from the University of Maryland at College Park, and an MBA from INSEAD in Fontainbleu, France. A native of Israel, Mr. Herratti currently resides in Los Angeles with his partner Daniel Taberski.

 

Andrew Mason is the founder and CEO of Groupon, the local shopping website that uses collective buying to offer a daily deal on the best stuff to do, eat, see, and buy in 30 major cities across the U.S., with plans to serve 80 markets by the end of 2010 including Canada and Europe. With more than two million subscribers nationwide, Groupon has saved its customers more than $70 million. Mason has been recognized as an authority in the emerging field of social commerce and has earned industry accolades including a spot on Crain’s Chicago Business' “40 Under 40” list. A native of Pittsburgh, Mason moved to Chicago in 1999 and graduated from Northwestern University in 2003 with a degree in music.

 

For the past 4 years, Sam Sebastian has been responsible for leading Google’s Local and B2B Markets direct sales and service organizations in North America. Sam’s Local Markets team helps locally-driven marketers -- such as real estate, classifieds, directories, government, education and franchise companies -- utilize Google's ad platform to realize greater efficiencies and returns from local advertising. Sam's Business to Business team is responsible for helping B2B manufacturers, distributors, service providers and publishers connect with their target audience across the globe to generate leads, drive sales and build brands.

Sam joined Google from Classified Ventures, LLC, an online joint venture of major U.S. newspaper companies, where he was the General Manager at Homescape.com and SVP, Sales & Marketing at HomeGain. Sam worked with the newspaper and real estate communities for over 7 years while at Classified Ventures to grow the usage and effectiveness of online real estate products on newspaper and local websites. Prior to Classified Ventures, Sam was a consultant with Arthur Andersen in Chicago, IL.

In addition to numerous interviews in national industry publications, Sam is a regularly featured speaker at many Local & B2B Advertising trade events. In 2009, Sam was honored as one of Crain's Chicago "40 Under 40" professionals. He was also recognized as one of B2B Magazine's "Who's Who in B2B" in 2009 and as the real estate industry's "Top 100 Most Influential Leaders" by Inman News. Sam serves on the Boards of the Business Marketing Association and the American Business Media Association. Sebastian earned a BA in Accounting from The Ohio State University and an MBA from Northwestern's Kellogg Graduate School of Management.

 

Craig Smith was appointed Chief Executive Officer of ServiceMagic in January of 2008. A member of the ServiceMagic team since 2000, Craig began his career in strategic financial planning and progressed into his current role as CEO. He previously acted as the vice president of business development where he was charged with overseeing the company's Internet marketing approach and was responsible for consumer acquisitions and cultivating new strategic business partnerships. Prior to joining ServiceMagic, Craig worked for El Pomar Foundation as a member of a three-person asset management team, controlling over $475 million in assets. Craig also serves on the board of directors for Rent Marketer, a one-stop shop for property owners and managers to post their rental listings, as well as Rebuilding Together Metro Denver, an organization that helps low income families with home repairs. He received a bachelor's degree in finance from the University of Colorado.

 

Sam Sebastian Director, Local & B2B Markets Google

 
 

Jon Brod
Executive VP AOL Ventures

 

Jay Herratti CEO
Citysearch

 

Andrew Mason Founder & CEO
Groupon

 

Craig Smith CEO ServiceMagic

 

All speakers are listed below. To jump to a group of speakers using the first letter
of their last name use our alpha key:
A B C D E F G H I J K L M N O P Q R S T U V X Y Z

 

 

Rich Abronson

Rich Abronson, Vice President, Marketing and Cofounder, Gumiyo

Rich Abronson co-founded Gumiyo in 2006, an early entrant in the field of mobile classifieds and mobile marketing solutions. With over three years of experience in implementing mobile business solutions for newspapers, marketing agencies, automotive dealers, and local retailers; Mr. Abronson brings practical knowledge surrounding the intersection of the mobile and traditional advertising spaces. As VP of Marketing for Gumiyo, Rich spends his time evangelizing mobile and working with partners to implement, market, and monetize mobile solutions in their respective industries.

Rich is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success, Classifieds, Monday, March 22, 10:00-11:30

   
   
Sam Altman

Sam Altman, Cofounder and CEO, Loopt

Sam founded Loopt to improve the way friends communicate. His primary responsibility within Loopt is driving the product vision, assembling a passionate team to realize that vision and making sure people have fun while they're at it. Sam studied computer science at Stanford University, focusing on security and machine learning. He also helped build an autonomous helicopter navigation system while in school.

Sam is speaking at the session:
Mobile Vertical SuperForum, Tuesday, March 23, 1:30 - 3:15

   
   
Ethan Anderson

Ethan Anderson, Cofounder, RedBeacon

Ethan works on business strategy, sales, and marketing at Redbeacon. Prior to Redbeacon, he was a Product Manager at Google where he was responsible for launching and managing the Google Video product outside the United States prior to the YouTube acquisition. He also was Google's first Product Manager for the fast growing Southeast Asian emerging markets, and a Product Manager on Google Image Search, the top image search product in the world.

Before joining Google, Ethan worked in a number of internet strategy and marketing roles at The Clorox Company, Buy.com, and McKinsey & Company. Ethan graduated with Honors from Harvard Business School and Magna Cum Laude from Duke University, where he earned a BA in Economics and Public Policy Studies.

Ethan is speaking at the session:
Small Business Marketplaces, Tuesday March 23, 11:30 - 12:15

   
   
Alec Andronikov

Alec Andronikov, CEO, MoVoxx

Alec is the CEO “Chief Mobilizer” at MoVoxx. Prior to MoVoxx, Alec founded inFreeDA – mobile advertiser-sponsored directory assistance service that delivered ads with laser-precise geographical, behavioral and category targeting. Backed by Hummer Winblad Venture Partners, Alec led a mobile expert team that grew industry-first free 411 nationwide mobile subscriber base and revenue streams from partnerships with interactive agencies, pay-per-call platforms, online ad networks and digital brands. inFreeda was acquired by AT&T (NYSE: T) at the end of 2006. Before inFreeDA, Alec worked at JPMorgan Global Investment Banking within the media and telecommunications leveraged finance group in New York and executed debt financings for entities such as Oxygen Media, News Corp, DirecTV Group and Dex Media.

Alec is speaking at the session:
Mobile Vertical SuperForum, Tuesday, March 23, 1:30 - 3:15

   
 
Rob Barrett

Rob Barrett, Chief Strategy Officer, Perfect Market

Robertson Barrett (Rob) spent over 14 years managing online ventures in new media and publishing before joining Perfect Market as Chief Strategy Officer in 2009. His experience includes senior positions at Tribune Interactive, Time Inc. (time.com), Disney (abcnews.com), and Primedia, Inc. (Channel One Interactive). Most recently, Rob served as Executive Vice-President of Tribune Interactive, where he headed the operations and strategic development of online properties for 40 U.S. markets and oversaw all Tribune news, entertainment and TV sites including latimes.com, chicagotribune.com and baltimoresun.com. As Senior Vice President, Interactive and General Manager, latimes.com, Rob managed the development of The Times multimedia and online operations' $75 million interactive portfolio. There, he led all Tribune markets in yearly growth and increased latimes.com's audience by 50% in 2007 and 100% in 2008, receiving the Tribune Company's top management award for his success.

Rob also served as Vice-President and General Manager of the Feed Room, Inc. an Internet news venture backed by NBC, overseeing the creation of video-on-demand for NBC, Tribune Company, CBS and local station groups. His career in publishing began at Raleigh, North Carolinaís News & Reporter where he was a staff reporter. He holds a BA from Duke University and a Master's from Harvard University.

Rob is speaking at the session:
The New Content Aggregators, Tuesday, March 23, 10:45 - 11:30

   
   
Jeff Beard

Jeff Beard, CEO, Localeze

A listings management veteran, Jeff Beard is responsible for leading Localeze’s long-term strategic vision while driving growth, new-product and business development. In 2005, Jeff led an initiative focused on building information products targeted at the local search industry. From this initiative, Localeze was created. Localeze has quickly become the the largest business listings identity manager for local search. Prior to Localeze, Jeff served as vice president of corporate development at TARGUSinfo, where he led the company through its acquisition of Amacai, now a wholly-owned subsidiary of TARGUSinfo. Jeff was a key player in Amacai’s 2001 launch and was primarily responsible for the operation and management of all business units. Prior to joining TARGUSinfo, Jeff spent 13 years at Acxiom Corporation, where he held a variety of sales, sales leadership and product positions.

Jeff is speaking at the session:
The Engines of Vertical Search, Tuesday, March 23, 9:30 - 10:15

   
   
Luke Beatty

Luke Beatty, Founder and President, Associated Content

Luke is the Founder and President of Associated Content. Prior to his career in online media, Luke was a school teacher and administrator. In 2000, Luke joined the executive management team at team at WAND, Inc. WAND is a leading developer of online directory, search and advertising taxonomies and technologies. WAND's ontology-driven search applications power some of the world's largest business-to-business and business-to-consumer online directory and search platforms, many used by Fortune 500 companies. Luke is recognized for his expertise in social media, online advertising models and digital media collection and distribution strategies.

In 2007, Luke was selected as one of the Business Journal's "40 Under 40." Among other advisory roles, he serves on the board of directors of Publish2, a next-generation platform for journalists. Luke is an avid fly fisherman, youth lacrosse coach and sits on the Board of Directors for the Denver chapter of Bread for the Journey, a non-profit organization that nurtures neighborhood philanthropy. He holds a bachelor's degree from Connecticut College and a master's degree from Harvard University. A Colorado native, Luke lives in Denver with his family.

Luke is speaking at the session:
The New Content Aggregators, Tuesday, March 23, 10:45 - 11:30

   
   
Rick Blair

Rick Blair, CEO, Examiner.com

Rick Blair brings nearly 30 years of, publishing, business development and electronic media startup experience. In 1989, Blair helped launch PressLink, an online B2B ecommerce media business, and has continued to lead efforts within the electronic media industry since then.

Currently, Blair is CEO of Clarity Digital Group, the holding company for Examiner.com and NowPublic.com. He is also the CEO of Examiner.com, the fastest growing provider of original, fresh, local content on the web.

With over 30,000 paid and vetted contributors called Examiners, Examiner.com reaches 18 million readers a month in over 245 cities throughout North America. NowPublic is a crowd-sourced, participatory online news network, with contributors in over 5500 cities worldwide. NowPublic reaches over 4 million readers each month.

Prior to joining Clarity Digital Group, Blair was instrumental in launching America On line’s (AOL) Digital City. During his tenure at AOL’s Digital City, he held a number of positions including Vice President of Sales, Vice President of Operations and Business Development, and Vice President of New Enterprises. Blair’s previous experience also includes serving as Vice President of Sales and Marketing and Vice President of Content Management at Picture Network International, funded by the Tribune Co.

While he worked with Knight Ridder and its subsidiaries, Blair was President of Presslink, Senior Vice President of Runways magazine, and Vice President CFO and Business Manager of the Columbus Ledger-Enquirer newspaper.

Blair has negotiated business alliances and relationships with a number of notable publications and major corporations including the Tribune Co., America Online, CompuServe, Microsoft, Reuters, Agence France Press, Prodigy, Monster.com, Gannett Newspapers, USA Today, The New York Times, Overture, Hearst, Clarity Media Group, GEICO, General Electric, NBC, ABC, MCI, the Weather Channel, The Los Angeles Times, Time Magazine, AutoTrader, Delta Airlines, Cox Communications, MapQuest, Adobe, Apple Computer, McClatchey Newspapers, Landmark Communications, Realtor.com, Sprint, Hearst Publishing, and The Seattle Times.

Throughout his career, Blair has consulted with organic farming and cattle enterprises and sustainable seafood companies. He has also been a CPA with Delloite, Haskins & Sells and holds a B.S.B.A from The Ohio State University College of Administrative Sciences in Accounting, where he graduated first in his class. Blair is an active investor in and consultant to companies concentrating on Internet and mobile media product development, business plan development, sales planning and new business launches.

Rick is speaking at the session:
The New Content Aggregators, Day Two - Tuesday, March 23, 10:45 - 11:30

   
   
Jon Brod

Jon Brod, Executive VP, AOL Ventures

As Executive Vice President of AOL Ventures, Local & Mapping, Jon Brod is responsible for the company’s global innovation efforts including investing in promising start-ups with exceptional leaders, incubating and supporting employee-originated innovations, and growing recent acquisitions of early-stage companies, as well as our local initiatives including Patch.com. Included in AOL Ventures are acquisitions such as Patch, Bebo, Truveo and Userplane as well as investments such as Kayak and Brightcove. Brod has more than 15 years experience as a senior executive with media and technology companies, both at the start-up and Fortune 500 levels.

He joined AOL in 2009 through the company’s acquisition of community news and information site Patch, which Brod co-founded and served as CEO. Prior to that, he served as President and Chief Operating Officer of Polar Capital Group, was Senior Vice President and General Manager of the Portals Division of InterActiveCorp (IAC), was Senior Vice President and a member of the Executive Committee at Ask Jeeves, and was the first employee and Senior Vice President of Operations for Interactive Search Holdings, which was purchased by Ask Jeeves in 2004.

During his career, Brod also spent time in sports, including six years at the NBA where he held various marketing and operations positions and where he established NBA Canada and launched the Raptors and Grizzlies expansion franchises. Brod graduated, cum laude, with a BS in History and Government from Bowdoin College.

Jon is the keynote speaker at the opening session:
Opening Keynote Address, Monday March 22, 1:30 - 2:15

   
   
Reed Brown

Reed Brown, President and CEO, Matchbin

As CEO and President of Matchbin, Reed Brown has served as President since November 2004. Reed brings over 25 years of experience leading Engineering and Operations' teams with industry leading technology companies. Prior to joining Matchbin, he was the Vice President of Research and Development at Iomega for 7 years. He spent 15 years at Hewlett Packard in various leadership positions and was the Director of Manufacturing at Quantum Corporation. Reed has a Bachelor of Science degree in Electrical Engineering from Brigham Young University and a Master's in Business Administration.

Reed is speaking at the session:
The New City Guides, Wednesday, March 24, 9:45 - 10:15

   
 
Jon Carder

Jon Carder, CEO, MojoPages.com

Jon Carder is a serial Internet entrepreneur, who by the age of 30 had founded three multi-million dollar online businesses. At age 19, Jon launched his first online venture, eHeaven.com, an e-commerce superstore which sold everything from baby products to big screen TVs. Three years later, Jon created ClientShop.com, which helped over 1 million consumers obtain the lowest home loan rate available by having multiple banks compete for their loans. In 2005, ClientShop was named San Diego's No. 1 Fastest Growing Private Company by the San Diego Business Journal. The following year, ClientShop was acquired by Internet Brands (NASDAQ: INET).

Currently, Jon is at the helm of his third Internet startup, MojoPages.com, a local search engine with the mission to help people find the BEST local businesses. MojoPages ranks each business against local competitors from best to worst, according to MOJO. Each business’ MOJO is based on a complex algorithm, which analyzes reviews and the credibility of each reviewer. Millions of reviews are collected from various sources across the Internet to ensure a comprehensive analysis of each business. MojoPages drives additional revenue by private-labeling its local search solution for some of the nation’s largest media properties, including Hearst, CBS and ClearChannel. In July 2009, MojoPages received $5M in series A funding from Austin Ventures.

Over the years, Jon has become a highly sought after speaker, sharing his experiences and advice alongside fellow entrepreneurs like Ken Blanchard and John Assaraf. He also guest lectures at the local colleges and universities and is an active member of the Entrepreneurs Organization and a mentor with The Founders Institute. In 2010 Jon was once again named San Diego’s Most Influential Tech Executive by the San Diego Daily Transcript.

Jon is speaking at the session:
Applying Social Media to Vertical Marketplaces, Monday, March 22, 4:15 - 5:15

   
   
David Chang

David Chang, VP, Product, WHERE, Inc.

David is a seasoned executive with a track record of success in mobile, media, and online search/advertising at venture-backed startups. Prior to uLocate, David was Vice President of Marketing and Co-founder of Mobicious, where he led product and marketing efforts. Before founding Mobicious, David was Director of Product Marketing at m-Qube, a pioneer in the mobile content space, which was acquired by VeriSign. Prior to m-Qube, David was Director of New Products at TripAdvisor, where he launched new features to meet end-consumers’ needs. Prior to TripAdvisor, he held senior product roles at edocs and Goldman Sachs. David holds a BS with Distinction in Computer Science from Cornell University and an MBA from Harvard Business School. In his spare time, he enjoys spending time with his family and taking advantage of the unique culture of Boston and New England.

David is speaking at the session:
Mobile Vertical SuperForum, Tuesday, March 23, 1:30 - 3:15

   
 
Jim Delli Santi

Jim Delli Santi, Cofounder, AlikeList

Jim has been working to crack the local Internet nut for the last 13 years, leading product strategies and Internet revenue-generating initiatives for Yahoo’s CPL lead generation, Yahoo Search Marketing, BrandsDirect, CarsDirect.com and SBC Interactive Media, publisher of SmartPages.com. Jim authored the geo-targeting strategy for Yahoo resulting in its acquisition of WhereOnEarth and the establishment of the Y-Geo team. He has also co-authored 5 patents on geo-relevancy and lead generation.

Jim is speaking at the session:
Small Business Marketplaces, Tuesday March 23, 11:30 - 12:15

   
   
Craig Donato

Craig Donato, CEO, Oodle

Craig Donato is the founder and CEO of Oodle, the fastest growing classifieds service in the US with over 10M monthly visitors. Oodle is reinventing classifieds by offering a trusted, social experience to consumers and a targeted, pay-for-performance business model to local advertisers. Through the Company’s 200 partners, including Facebook and MySpace, the Oodle Network combines broad reach with engaged local usage.

Prior to starting Oodle, Craig was CEO of Grand Central an internet service for business-to-business integration. Before Grand Central, Craig was a senior vice president at Excite@Home where he oversaw both the Excite Search and Community business units and managed Network Programming. Craig holds an M.B.A. from Stanford Graduate School of Business and a B.S. in Electrical Engineering from Virginia Tech.

Craig is speaking at the session:
Applying Social Media to Vertical Marketplaces, Monday, March 22, 4:15 - 5:15

   
   
Todd Dubner

Todd Dubner, Senior VP, Development, NCI

Todd wears multiple hats at NCI. He runs NCI’s interactive businesses and its By Design Publishing division. He is also responsible for corporate development and strategy. NCI supports apartment communities, real estate agents and home design professionals in over 400 local markets to reach their target customers in a wide array of media. The NCI business began with free distribution, digest size magazines and now is one of the top online destinations in the Real Estate category according to ComScore. NCI recently extended its reach into the social media category with the launch of its Digital Sherpa marketing service line. Prior to joining NCI, Todd was a SVP at Cendant where he oversaw its membership travel business and product innovation for its travel distribution division (now Travelport). He began working with local vertical marketplaces in the corporate development group at Primedia. Todd graduated with honors from Columbia Business School and from Middlebury College with a BA in Mathematics.

Todd is speaking at the session:
Applying Social Media to Vertical Marketplaces, Monday, March 22, 4:15 - 5:15

   
   
Jennifer Dulski

Jennifer Dulski, CEO, Center'd

Jennifer is a co-founder and the chief executive officer at Center’d, a local search and discovery company that organizes and distributes content based on SentimentAnalysis™. During her tenure at Center’d Jennifer has secured strategic partnerships with leading brands, launched new web, social and mobile products, and grown the company’s network audience to more than 1 million visitors.

Prior to Center’d, she held a variety of senior executive roles at Yahoo!, including group vice president and general manager (VP/GM) of local markets and commerce; VP/GM of Yahoo! Autos and VP of business unit marketing. As head of Yahoo!’s local markets and commerce division, Jennifer was responsible for the strategy, operations and P&L for Yahoo!’s local, maps, shopping, travel, autos and real estate businesses. Under Jennifer’s leadership, all of those businesses became No. 1 or No. 2 in their category for the first time in Yahoo!’s history (ComScore, Sept., 2007). Prior to that, Jennifer was the founder and executive director of Summerbridge Pittsburgh, an academic program for at-risk students.

She graduated Phi Beta Kappa with a B.A. in psychology from Cornell University, and also holds an M.B.A. from Cornell University’s Johnson Graduate School of Management.

Jennifer is speaking at the session:
The New City Guides, Wednesday, March 24, 9:45 - 10:15

   
 
Sean Fox

Sean Fox, COO, Reply.com

Sean is the Chief Operating Officer for Reply.com, a leading online marketplace for locally-targeted traffic and leads. He leads the sales, service, and business development activities across all vertical markets, including automotive, real estate, home improvement, and insurance. For the past twelve years, Sean has held key executive management positions with a number of leading online marketing companies, including Vice President of Strategic Alliances for Internet Pictures Corporation (iPIX), Vice President of Sales for Homestore (now Move.com), and President of Connecting Neighbors. Sean holds a J.D. from the Georgetown University Law Center, a Masters in economics from Cambridge University, and a B.A. in economics and political science from Stanford University.

Sean is speaking at the session:
Small Business Marketplaces, Tuesday March 23, 11:30 - 12:15

   
 
Jordan Glazier

Jordan Glazier, CEO, Eventful

Jordan is CEO of Eventful, the leading digital service connecting consumers with entertainment and local events. Over 15 million people use Eventful to discover what’s happening and decide what to do; from movies and concerts to sports and kids events. Before joining Eventful, Jordan served as the COO of Client Shop, Inc., which was ranked as the fastest growing privately-held company in San Diego by San Diego Business Journal.

Previously, Jordan was a general manager within eBay’s North American operations where he built and managed three of eBay’s largest business units - including consumer electronics, computers and business-to-business, successfully growing each business unit to over $1.5 billion in annual gross merchandise volume.

Jordan graduated magna cum laude from the University of Michigan where he received a bachelor’s degree in International Relations. He earned his MBA from the J.L. Kellogg Graduate School of Management. In addition, Mr. Glazier attended the London School of Economics with a concentration in International Studies.

Jordan is speaking at the session:
The Local Social Media Mix: Events, Wednesday, March 24, 8:30 - 9:00

   
   
Krista Glotzbach

Krista Glotzbach, VP, Marketing, Vast.com

Krista Glotzbach is the Vice President of Marketing for Vast.com, a vertical search and advertising company. In charge of market positioning, communications and channel development for Vast, Krista helps the company deliver its innovative pay-for-performance platform to over 20 million unique visitors each month via publisher partners such as Kelley Blue Book, Yahoo Travel, and AOL Autos. Prior to Vast, Krista served as a partner at Alkali, a marketing consulting firm that ushers consumer Internet startups into the proverbial “tornado.” Before Alkali, Krista spent 10 years at Trilogy in roles ranging from VP of marketing communications to GM of the technology practice. Krista graduated from Stanford University.

Krista is speaking at the session:
The Engines of Vertical Search, Tuesday, March 23, 9:30 - 10:15

   
   
Alan Gunshor

Alan Gunshor, Consultant

Alan Gunshor has been providing local search advertising agency and consulting services to the Real Estate and Automotive industries through Catzilla, the company he co-founded in 2005. Prior to this, Alan Gunshor has over fifteen years of experience in the Internet Marketing industry, working for industry-leaders like Netscape and Oracle. Alan has built mutually successful partnerships with search engines, ad networks, publishers, ad agencies, resellers, and ad rep firms around the world. In addition, he cofounded PassPoints, an Ecommerce Loyalty platform. He is currently a Free Agent, looking to contribute to the success of a new team in a Business Development / Product Strategy role. He lives in San Francisco.

Alan is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success, Vertical Search, Monday, March 22, 10:00 - 11:30

   
 
Craig Hagopian

Craig Hagopian, President, LocalAdXchange

Mr. Hagopian is responsible for driving LocalAdXchange's daily operations including agency and advertising relationships, new publisher development, as well as general sales, marketing and product development. LocalAdXchange is the leading yield optimization and ad relevance exchange for local directory search across mobile and desktop properties. Craig has more than 20 years of consumer technology sales and marketing in the hardware and service sectors across the personal computer, wireless and broadband Internet industries.

Prior to LocalAdXchange, Mr. Hagopian was the Chief Marketing Officer of Axesstel, Inc., a worldwide manufacturer of wireless local loop terminals and modems. Before Axesstel, Mr. Hagopian held senior management positions at Air2Lan, SkyTel Communications, and EPSON America in general management and marketing roles. Craig received his BS in Finance & Entrepreneurship from the University of Southern California and holds an MBA from the Fuqua School of Business at Duke University.

Craig is speaking at the session:
Mobile Vertical SuperForum, Tuesday, March 23, 1:30 - 3:15

   
   
Jay Herratti

Jay Herratti, CEO, Citysearch

Jay Herratti is the Chief Executive Officer of Citysearch, a leading provider of local search services and an operating business of IAC. In this role, he has been charting the growth of Citysearch's web presence, its distributed local advertising network and its mobile strategy. Mr. Herratti also oversees local search properties, Urbanspoon and InsiderPages.com.

Mr. Herratti previously served as the Senior Vice President of Strategic Planning for IAC, where he worked with IAC's senior leadership to drive key initiatives across the company's then 60+ interactive businesses. While at IAC, he also briefly served as interim CEO of IAC Advertising Solutions. Prior to that, Mr. Herratti served as the Senior Vice President of Strategy and Business Development for IAC's TV and Web electronic retailer HSN. Before joining IAC, Mr. Herratti held the position of Senior Vice President of E-Business Strategy and Development for Federated Department Stores. Prior to that, he held senior level positions with e-tail start-up Boo.com, The Boston Consulting Group and GE Capital.

Mr. Herratti has a B.S. in Business & Management from the University of Maryland at College Park, and an MBA from INSEAD in Fontainbleu, France. A native of Israel, Mr. Herratti currently resides in Los Angeles with his partner Daniel Taberski.

Jay is the keynote speaker on:
Day 2 - Tuesday, March 23, Keynote, 3:45 - 4:30

   
   
Ryan Hoppe

Ryan Hoppe, Director, Marketing, ATG

Ryan Hoppe is the Director of Product Marketing for ATG’s Optimization Services product line including eStara Click to Call, eStara Click to Chat, eStara Call Tracking and ATG Recommendations. Prior to joining ATG, Ryan was the Director of Marketing Communications for FAST Search & Transfer, the leading vendor of enterprise search software and now a part of Microsoft’s enterprise search business. Ryan has also held senior marketing positions for Microsoft’s Information Worker business, Groove Networks, and Bose Corporation. Ryan holds a Bachelor of Science Degree in Communications from Cornell University.

Ryan is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success, Live Help Acquisition/Support, Monday, March 22, 10:00 - 11:30

   
   
Mike Hodges

Mike Hodges, Vice President, Interactive; The San Diego Union-Tribune

Mike is the executive in charge of direction and strategy for SignOnSanDiego.com and all of the San Diego Union-Tribune's interactive initiatives. He joined the Union-Tribune in 2009.

Prior to the Union-Tribune, Mike was vice president of sales - interactive for Freedom Communications, the publisher of the Orange County Register. There Mike oversaw all interactive revenue initiatives for Freedom's nationwide daily newspapers and broadcast television stations.

Mike has been involved in several internet start-up companies, including his own firm, TheRealtyCorporation.com, which was one of the first online real estate and mortgage companies. Mike's e-mail marketing start-up in the late 1990's was bought by DoubleClick, where he went on to run national sales for DoubleClick's email division.

Mike is a graduate of the University of San Diego's business school. He lives in La Jolla with his wife and three children.

Mike is speaking at the session:
Applying Social Media to Vertical Marketplaces, Monday, March 22, 2010 4:15PM - 5:15PM

   
   
Ryan Hoppe

Ryan Hoppe, Director, Marketing, ATG

Ryan Hoppe is the Director of Product Marketing for ATG’s Optimization Services product line including eStara Click to Call, eStara Click to Chat, eStara Call Tracking and ATG Recommendations. Prior to joining ATG, Ryan was the Director of Marketing Communications for FAST Search & Transfer, the leading vendor of enterprise search software and now a part of Microsoft’s enterprise search business. Ryan has also held senior marketing positions for Microsoft’s Information Worker business, Groove Networks, and Bose Corporation. Ryan holds a Bachelor of Science Degree in Communications from Cornell University.

Ryan is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success, Live Help Acquisition/Support, Monday, March 22, 10:00 - 11:30

   
 
Greg Isaacs

Greg Isaacs, Executive Director and GM, Web Product, AT&T Interactive

Greg Isaacs, Executive Director at AT&T Interactive is responsible for web consumer product management of the company’s properties including Yellowpages.com.

Over his thirteen-year career, Greg has gained extensive experience in managing many facets of business and technology. Greg joined AT&T Interactive after running Product Management at Vantage Media, a leading SEM agency. Prior to Vantage Media, Greg was at LeadPoint, the leading online lead generation exchange, where he was Vice President and General Manager, Marketplaces.

Prior to LeadPoint, Greg was the director of eBay’s Developers Program and was responsible for making eBay the largest and most innovative web services platform. His accomplishments earned him a place on CNN/Business 2.0’s “50 People Who Matter” list for 2006. Prior to joining eBay in 2001, Greg was a technology investment banking analyst and associate for Prudential Securities and Thomas Weisel Partners.

Greg is a graduate of Brandeis University and the London School of Economics with a Bachelor of Arts. He also holds a Master of Business Administration from the UCLA Anderson School of Management.

Greg is speaking at the session:
The New Directory / Marketplace Plays, Wednesday, March 24, 10:45 - 11:30

   
 
Scott Jampol

Scott Jampol, Senior Director, Consumer Marketing, OpenTable

Scott Jampol is the Sr. Director of Consumer Marketing for OpenTable, responsible for diner acquisition and engagement. He is responsible for marketing the emerging mobile products for OpenTable, including its successful iPhone application and mobile-optimized web site, m.opentable.com. Prior to OpenTable, Scott was the Director of Marketing for Yahoo! Travel. Before that, he was a senior associate with Prophet Brand Strategy in both San Francisco and New York, advising startups and Fortune 500 companies on their brand-driven business strategies. Scott holds a BS from Bucknell University and an MBA from the Kellogg Graduate School of Management.

Scott is speaking at the session:
Mobile Vertical SuperForum, Tuesday, March 23, 1:30 - 3:15

From the BIA/Kelsey Blog:
OpenTable Goes Mobile; 1 Million Served
   
   
Jaan Janes

Jaan Janes, CEO, Pulse 360

Jaan Janes is the CEO of Pulse 360. Janes has more than two decades of business strategy and advertising experience. He joined Pulse 360 in 2007 as Senior Vice President of Business Development with primary responsibility for distribution of the Pulse 360 sponsored links ad network. Prior to Pulse 360, Janes worked at AOL where he was responsible for developing and selling strategic marketing programs for top advertisers, including Verizon Wireless and Coca-Cola Company. Janes also worked on the sales development team at AOL, creating the business strategy for advertising sales in programming areas including news, sports, and weather, with partners such as CNN.com and TIME.com.

Janes began his online career in 1995 with the National Football League, where he launched the first major professional sports site, NFL.com, as well as executed some of the first online sports marketing programs. Janes has also held sales management positions at Showtime Networks and Sportvision, Inc., a sports media technology company that invented the Emmy Award winning virtual first down line for football broadcasts. Janes is a graduate of Cornell University.

Jaan is speaking at the session:
Vertical Ad Networks Revisited, Monday, March 22, 3:30 - 4:15

   
 
Ken Kalb

Ken Kalb, CEO, Analog Analytics

Ken Kalb is CEO and co-founder of Analog Analytics, the market-leading software services company for interactive coupons and gift certificates for local online publishers and advertisers. Mr. Kalb has a history of starting and leading successful technology companies. Before co-founding Analog, he was CEO of SearchRev, a paid search optimization company. From May of 2006 through August of 2007, he led a 500% increase in revenue resulting in the company's sale to AKQA / General Atlantic in September of 2007 for a 6X return on shareholder value.

In 1998 Mr. Kalb was founder and CEO of Continuous Computing where he led the company to $72mm in revenue, raised $52mm in capital, completed two acquisitions off of the company's balance sheet, established development teams in India, China and the US with 450 employees and won multiple awards.

Mr. Kalb won the prestigious Ernst & Young Entrepreneur of the Year award in 2005..

Prior to launching Continuous Computing, Mr. Kalb was president of Emultek (now eSim), an Israeli simulation tool company, where he doubled revenues and led a successful IPO.

Previous to Continuous Computing, Mr. Kalb was president of Emultek (now eSim), an Israeli simulation tool company, where he doubled revenues and led a successful IPO.

Mr. Kalb has attended American University and New York University Graduate Film School. Originally from New York, Mr. Kalb lives in San Diego. .

Ken is speaking at the session:
Back to Square One: Refocus on Revenues, Wednesday, March 24, 11:30 - 12:00

   
   
Joelle Gropper Kaufman

Joelle Gropper Kaufman, Senior VP, Marketing, Adify

Joelle brings 20+ years experience in corporate and product marketing, sales and business development to Adify. Before coming to Adify, she served as VP of marketing and sales development for Reactivity, Inc., the leading provider of XML networking solutions, acquired by Cisco in March 2007. At Reactivity, Kaufman drove category definition, corporate messaging, advanced key analyst relationships and successfully positioned the company as a leader in the XML-based Web services and SOA market. Prior to Reactivity, Kaufman led XML Web services initiatives for RSA Security and also held management, strategy and product marketing positions with Lifespire, Inc., NetDynamics, Firefly Networks, Inc., and Deloitte Consulting. Kaufman holds an MBA from Harvard Business School and a BA from the University of Michigan, Ann Arbor.

Joelle is speaking at the session:
Vertical Ad Networks Revisited, Monday, March 22, 3:30 - 4:15

   
   
Warren Kay

Warren Kay, VP, Fox Audience Network

Warren Kay is Vice President of Local Sales for Fox Audience Network, a role which he drives local online sales efforts in a number of key markets for one of the Web's largest ad platforms. Prior to Fox, Warren was managing Director of Strategic Alliances of Yahoo! Search Marketing, and previously was the division's Director of Emerging Products. At Yahoo!, Warren was responsible for building the local search marketplace. He created the Local Search Channel and, through partnerships and direct sales, grew it to over $100M in revenue in less than three years. Before joining Yahoo!, Warren was VP of Corporate Development for Vista.com and previously was Director of Sales at both Overture and IAC Corp.

Warren is speaking at the session:
Vertical Ad Networks Revisited, Monday, March 22, 3:30 - 4:15

   
   
David Kidder

David Kidder, Cofounder and CEO, Clickable

David S. Kidder is co-founder and CEO of Clickable, a Web service that brings simplicity to online advertising. Prior to Clickable, Kidder co-founded SmartRay Network, a mobile advertising delivery pioneer acquired by LifeMinders. Previously, David helped lead corporate development at THINK New Ideas, a publicly traded e-business and interactive advertising firm. Prior to THINK, Kidder founded Net-X, a Web authoring and Internet advertising services company, acquired by Target Vision. Kidder is a graduate of the Rochester Institute of Technology, and received ID Magazine's International Design Award and Ernst and Young's Entrepreneur of the Year Award in 2008. Kidder is founder of GoodAdds.org, a nonprofit cause-marketing platform created in partnership with GE and Millennium Promise. He also is the creator and co-author of the two-time New York Times bestselling book series, The Intellectual Devotional, published by Rodale. He lives in Westchester County, New York, with his wife and two sons.

David is speaking at the session:
The Engines of Vertical Search, Tuesday, March 23, 9:30 - 10:15

   
 
Bill Lange

Bill Lange, CEO, FullSlate

Bill co-founded Full Slate in 2008. He is a veteran of three Seattle start-ups – Onyx Software, Qpass and Mixxer/3Guppies – where he played a variety of crucial roles in product management, product development, business operations, and international operations. He also has a combined 11 years of consulting experience with Andersen Consulting (now Accenture), Point B Solutions Group and independently. He holds a BS in Mechanical Engineering from Purdue University.

Bill is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success Online Scheduling, Monday, March 22, 10:00 - 11:30

   
   
Steve Larsen

Steve Larsen, COO, CallSpark

Steve Larsen is the CEO of CallSpark, a pioneering new technology that makes calling on a smart phone easier, faster and smarter. First, CallSpark connects the personal mobile phone address book with not only a user’s “personal cloud” of contacts at sites such as Facebook, LinkedIn or Salesforce.com, but we also connect it to the “public cloud” of Yellow and White Pages, Yelp listings and more. Now, any number anyone would ever want to call -- all instantly accessible right in the dialer. Then, CallSpark uses its proprietary CallRank™ algorithms that take into account scores of factors including geo-location, day parting, call history and social graph to ensure that the most relevant results are returned for each search.

Before and during a call, see relevant contextual data about the person or business being called (e.g. their latest tweet or Facebook status, full Salesforce data, or business information from Yelp). Every call is enriched with contextual data automatically and transparently gathered from the cloud.

CallSpark is available today in Apple’s App store and soon the Android version will appear in the Android marketplaces with the RIM version available soon after.

Steve has been a part of four venture-backed startup companies. He was CEO of security software company BigFix, which is frequently cited as a likely IPO candidate once the market turns around. Before that, he was part of the founding team at Net Perceptions (Nasdaq: NETP), where he pioneered the concept of personalization on the web and founded the Personalization Summits where some of the biggest net thinkers spoke on his stage including John Hagel, Don & Martha Rogers (1to1 marketing), Malcom Gladwell, Seth Godin, and more. Previously, he was also on the founding team at CitySearch (Nasdaq: TMCS). He spent three years as a venture partner with St. Paul Venture Capital working with portfolio companies like LowerMyBills.com and helped incubate Visage Mobile, the pioneering MVNO enabler. He's held senior management positions at Prodigy, AT&T and Open Systems.

Steve is speaking at the session:
Mobile Vertical SuperForum, Tuesday, March 23, 1:30 - 3:15

   
   
Tony Lee

Tony Lee, Chief Alliance Officer, Adicio

Tony Lee is Chief Alliance Officer of Adicio, the Internet’s leading developer of Web-based classified-advertising solutions. Lee oversees Adicio’s Network Operations, which includes the Adicio National and Regional Networks and Cross-Posting Network, and Adicio’s alliance with Monster.com. He’s also responsible for managing Adicio’s marketing and strategic consulting efforts and its Best Practices workshops. In addition, Lee focuses on identifying and establishing relationships with providers of services, advertising and content that can be leveraged to help Adicio clients enhance their product offerings and boost revenue generation. He is also the publisher of JobsRated.com, which takes an in-depth look at 200 of the U.S.A.’s best and worst jobs and CareerCast.com, a job search portal for job seekers in North America.

Lee is the founder and former publisher of The Wall Street Journal Online Vertical Network and all of the sites within that network, including CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com, CollegeJournal.com and “Political Diary,” a paid email newsletter about politics. Under his leadership, those sites won a range of awards and accolades, including a Webby, an EPpy, a Codie and multiple WebAwards. Combined, the Network sites attracted an average of 2.5 million unique visitors and 20 million page views each month. Prior to moving online in 1997, Lee was editor in chief of the National Business Employment Weekly and of Managing Your Career, both published by Dow Jones & Co.

Lee is co-author of “The Jobs Rated Almanac” (2002, Barricade), and “Career Choice, Change and Challenge” (2000, JIST Pub.). He is a board member of the Association of Career Professionals, an adviser to Staffing.org and the International Association of Employment Websites, and a columnist for RecruitingTrends.com.

Lee is a frequent conference speaker in the U.S. and internationally, and has appeared as a career guidance authority on television and radio programs produced by NBC, FOX, CNBC, ABC, CNN, WCBS and The Wall Street Journal, including “The Today Show” and “Good Morning America.” He has written The Wall Street Journal's “Managing Your Career” column, and his articles have appeared in hundreds of newspapers and magazines. He earned an M.S. in journalism at Northwestern University in Evanston, Ill., and a B.A. in global issues and communications at Regis University in Denver. He, his wife and two daughters live in Mercer County, N.J.

Tony is speaking at the session:
Back to Square One: Refocus on Revenues, Wednesday, March 24, 11:30 - 12:00

   
 
Andrew Mason

Andrew Mason, Cofounder CEO, Groupon

Andrew Mason is the founder and CEO of Groupon, the local shopping website that uses collective buying to offer a daily deal on the best stuff to do, eat, see, and buy in 30 major cities across the U.S., with plans to serve 80 markets by the end of 2010 including Canada and Europe. With more than two million subscribers nationwide, Groupon has saved its customers more than $70 million. Mason has been recognized as an authority in the emerging field of social commerce and has earned industry accolades including a spot on Crain’s Chicago Business' “40 Under 40” list. A native of Pittsburgh, Mason moved to Chicago in 1999 and graduated from Northwestern University in 2003 with a degree in music.

Andrew is speaking at the session:
Wednesday, March 24, 9:00 - 9:45

From the BIA/Kelsey Blog:
Group Coupon Sites Abound
   
 
Colin Pape

Colin Pape, Cofounder and President, ShopCity.com

Colin Pape is the Founder and CEO of ShopCity.com, a simple and cost-effective online marketing platform for small, independent businesses that stimulates local economies by encouraging residents to shop locally. For local business owners who lack the knowledge or time for complex web marketing, ShopCity provides all the tools they need to succeed. Consumers save time and money by purchasing gift certificates on the web, shopping online and downloading coupons from their favorite mom & pop shops. The company’s network of 7,500 internet addresses such as ShopNewYork.com, ShopBoston.com and ShopMiami.com contain more than 13 million local business listings. Each of the company’s addresses come with a built-in call-to-action to shop in that city, attracting partnerships with local Chambers of Commerce and municipal governments. Mr. Pape has more than a decade’s experience providing SMBs with e-business solutions and leads the company from its small-town headquarters on the Great Lakes in Ontario, Canada.

Colin is speaking at the session:
Local Retailers and the New Marketplaces, Tuesday, March 23, 4:30 - 5:15

   
   
Brad Petersen

Brad Petersen, Senior VP of Business Development, MatchCraft

Brad joined MatchCraft in 2008 as Senior Vice President of Business Development, overseeing both U.S. and International partnerships. Since joining Matchcraft has expanded its global footprint to provision search products in nine countries and six languages. Brad has been active in the Internet industry since 1996 as an instrumental part of building AutoTrader.com's revenue engine and nationwide sales infrastructure. He then went on to do the same at a number of other successful vertical portal start-ups including: BoatTrader.com, Parenthood.com, RoomSaver.com, EmploymentGuide.com and others.

Over the last five years Mr. Petersen has focused his attention specifically on the local search space. Most recently Brad was VP of Business Development at LocalLaunch, after its acquisition by RH Donnelley. There he primarily focused on the emerging European search landscape. Prior to that he was the Director of Digital Innovation at RH Donnelley where he played a pivotal role in the design and implementation of a digital go-to-market strategy that has become ubiquitous in today’s local search marketplace.

Brad is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success, Vertical Search, Monday, March 22, 10:00 - 11:30

   
 
Ben Saren

Ben Saren, CEO, CitySquares

Ben Saren is the co-founder and CEO of CitySquares, a hyper-local search company featuring neighborhood-level listings of millions of local businesses nationwide. Since launching the company in 2005, Saren has led CitySquares’ expansion from a handful of neighborhood listings to one of the Internet’s most recognized local search leaders. Today, with the backing of several of the world’s most recognized investors, Saren is focused on establishing alliances and developing tools that together provide independent brick-and-mortar businesses with the means to attract, influence and retain new local customers.

Ben is speaking at the session:
Local Retailers and the New Marketplaces, Tuesday, March 23, 4:30 - 5:15

   
   
Sam Sebastian

Sam Sebastian, Director, Local and B2B Markets, Google

For the past 4 years, Sam Sebastian has been responsible for leading Google’s Local and B2B Markets direct sales and service organizations in North America. Sam’s Local Markets team helps locally-driven marketers -- such as real estate, classifieds, directories, government, education and franchise companies -- utilize Google's ad platform to realize greater efficiencies and returns from local advertising. Sam's Business to Business team is responsible for helping B2B manufacturers, distributors, service providers and publishers connect with their target audience across the globe to generate leads, drive sales and build brands.

Sam joined Google from Classified Ventures, LLC, an online joint venture of major U.S. newspaper companies, where he was the General Manager at Homescape.com and SVP, Sales & Marketing at HomeGain. Sam worked with the newspaper and real estate communities for over 7 years while at Classified Ventures to grow the usage and effectiveness of online real estate products on newspaper and local websites. Prior to Classified Ventures, Sam was a consultant with Arthur Andersen in Chicago, IL.

In addition to numerous interviews in national industry publications, Sam is a regularly featured speaker at many Local & B2B Advertising trade events. In 2009, Sam was honored as one of Crain's Chicago "40 Under 40" professionals. He was also recognized as one of B2B Magazine's "Who's Who in B2B" in 2009 and as the real estate industry's "Top 100 Most Influential Leaders" by Inman News. Sam serves on the Boards of the Business Marketing Association and the American Business Media Association. Sebastian earned a BA in Accounting from The Ohio State University and an MBA from Northwestern's Kellogg Graduate School of Management.

Sam is is the keynote speaker for the session:
Google @ Marketplaces 2010, Monday, March 22, 2:15 pm - 3:00

From the BIA/Kelsey Blog:
Inman NYC: Google and Trulia?
   
   
Jared Simon

Jared Simon, VP, Corporate Development, TurnHere

Jared has been creating and executing successful strategic partnerships and transactions online and offline for more than twelve years. Prior to TurnHere, Jared helped launch the hotel business at travel site Orbitz.com, most recently serving as General Manager of the company’s Lodging.com brand. Jared’s previous experience was in corporate finance and investment banking at Credit Suisse First Boston and Budget Group, Inc. He is a graduate of the University of Texas at Austin and holds an MBA from the Kellogg School of Management at Northwestern University.

Jared is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success, SMB Video, Monday, March 22, 10:00 - 11:30

   
   
Eric Singley

Eric Singley, Mobile Product Manager, Yelp

Eric joined Yelp in November 2007 as a Product Manager and now is Yelp's consumer product lead. During his two years with the company, most of his efforts have been focused on Yelp's search and mobile products. Prior to Yelp, he worked as a product manager, UI designer and software engineer. Eric holds a B.S. in Computer Science from Northwestern University.

Eric is speaking at the session:
Mobile Vertical SuperForum, Tuesday, March 23, 1:30 - 3:15

From the BIA/Kelsey Blog:
Elevation Buys into Yelp
   
   
Julie Smith

Julie Smith, Group Product Manager, SuperMedia

Julie Smith leads the Online Consumer Products team at SuperMedia and oversees the strategy, design, and development of sites including Superpages, Switchboard, and LocalSearch.com. In addition she leads the Consumer Search Relevancy and Content Management initiatives for the company. Prior to joining SuperMedia in 2007, Julie led the Websearch product team at Infospace. Julie has extensive experience in the online and technology sectors that ranges from strategy consulting at IBM to key marketing, six sigma, and client roles at GE Capital and various start ups. She received her BA in Mathematical Economics from University of Michigan and her MBA from the MIT Sloan School of Management.

Julie is speaking at the session:
The New Directory / Marketplace Plays, Wednesday, March 24, 10:45 - 11:30

   
   
Craig Smith

Craig Smith, CEO, ServiceMagic

Craig Smith was appointed Chief Executive Officer of ServiceMagic in January of 2008. A member of the ServiceMagic team since 2000, Craig began his career in strategic financial planning and progressed into his current role as CEO. He previously acted as the vice president of business development where he was charged with overseeing the company's Internet marketing approach and was responsible for consumer acquisitions and cultivating new strategic business partnerships. Prior to joining ServiceMagic, Craig worked for El Pomar Foundation as a member of a three-person asset management team, controlling over $475 million in assets. Craig also serves on the board of directors for Rent Marketer, a one-stop shop for property owners and managers to post their rental listings, as well as Rebuilding Together Metro Denver, an organization that helps low income families with home repairs. He received a bachelor's degree in finance from the University of Colorado.

Craig is a keynote speaker on:
Day 2 - Tuesday, March 23, Keynote, 8:45 - 9:30

   
   
Andy Steuer

Andy Steuer, CEO, MercEngines

Andy Steuer is the CEO and Founder of MerchEngines. MerchEngines is a private label online marketing platform focused on helping advertisers acquire customers through a combination of traffic generation solutions via Search Marketing and "post click marketing" solutions to help advertisers convert their traffic efficiently. MerchEngines partners with local media companies to provide a turnkey hosted and managed Search Marketing platform to their end customers. In July 2009, MerchEngines was acquired by Deluxe Corporation, a company focused entirely on helping small businesses grow.

With over 20 years of leadership and entrepreneurial experience, Steuer has been a member of executive management teams for publicly held media companies, and have led business development and product teams for several top-10 Internet media companies including IAC (ZeroDegrees.com), NBC Internet (Xoom.com), Disney (Infoseek / Go.com), and CNET (Snap.com).

Mr. Steuer is also a Managing Partner in an investment fund, called Andojo LP.

In 1993, Mr. Steuer co-wrote and produced a documentary on the history of U.S. cable television for NHK (Japanese Public Television). Mr. Steuer holds an MA from the Annenberg School for Communication at University of Southern California (1994), and a Certificate in Recording Arts and Sciences from University of California, Los Angeles (1992) and a Bachelor of Arts in Psychology from San Diego State University (1990).

Andy is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success, Vertical Search, Monday, March 22, 10:00 - 11:30

   
   
Mat Stover

Mat Stover, CEO, Local Matters

Mat Stover is Chief Executive Officer of Local Matters, Inc. He has served as a member of the Local Matters Board of Directors since December 2005, and became Chief Executive Officer in January 2009. Over the past 25 years, Mat has been a senior executive with global corporations and growth companies in the fields of communications and information and marketing services across traditional and online media. Mat has been the CEO of an incumbent directory publisher, Bell Atlantic Directory Group, an independent directory publisher, ypOne Publishing, an international directory publisher, Global Directory Services, which provided print and online shopping directories in Poland, Greece, Czech Republic, Slovakia and China, founded the first national online yellow pages in the United States, BigYellow, and was an investor and director of one of the first search engine companies, Infoseek.

Mat is a past director and chairman of the board of the Yellow Pages Association. He is a director of Mobile Search Security, LLC and Telmetrics, Inc., and is and has been a director and adviser for other public and private companies, as well as not-for-profit organizations and associations. Mat is a graduate of Yale University and the Executive Program of the Colgate Darden Graduate School of Business Administration at the University of Virginia.

Mat is speaking at the session:
The New Directory / Marketplace Plays, Wednesday, March 24, 10:45 - 11:30

   
   
David Sturtz

David Sturtz, CEO and Cofounder, RepairPal

David is responsible for RepairPal’s strategy, business development, and operations. Prior to founding RepairPal, David started and ran a successful investment fund and worked as a technology research analyst on Wall Street. He has also held product marketing and strategy positions at the Pacific Bell Yellow Pages and at several technology firms. David has a BA from UC Berkeley and an MS in Engineering from Stanford University, where he was also a PhD candidate.

David is speaking at the session:
Mobile Vertical SuperForum, Tuesday, March 23, 1:30 - 3:15

   
 
Dana Todd

Dana Todd, CMO, Newsforce

Dana Todd, CMO of Newsforce, is more than just a pretty hair color. Personal brand aside, she has driven value for hundreds of companies since 1996, helping them find wisdom and success in interactive marketing. Dana has had an illustrious career in online marketing and search marketing, first leading San Diego interactive agencies Bien Logic and SiteLab; then founding SEMPO and its training arm SEMPO Institute; and most recently launching a startup called Newsforce that redefines how companies think of advertorial and sponsored content. Dana is a favorite speaker at Search Engine Strategies, ad:tech, OMS, SMX, OMMA and other industry conferences, and is frequently sought by the financial press (Wall Street Journal, Newsday, CNET, CNNMoney) and analysts for trend insights about search marketing and internet advertising. Biolinks: Madison Avenue Journal interview , LinkedIn. Twitter @danatodd.

Dana is speaking at the session:
PRE-CONFERENCE: Critical Tools for Marketplace Success, Promotion, Monday, March 22, 10:00-11:30

   
   
 

Darren Waddell, VP, Merchant Circle

Darren is speaking at the session:
The New Directory / Marketplace Plays, Wednesday, March 24, 10:45 - 11:30

   
   
David Vazdauskas

David Vazdauskas, President, Local Thunder

David has provided strategic brand development and marketing counsel to clients in a wide variety of industries for over twenty years. Prior to joining Local Thunder he was a partner at Lippincott & Margulies, a New York-based brand consultancy. Clients included NBC, CNBC, The World Wrestling Federation, Sports Illustrated, Time Warner, and The Weather Channel. Prior to this, he was a partner at Mercer Management Consulting, a large international consulting firm, where he specialized in marketing strategy. He has also held Vice President of Marketing positions at two Internet companies: MyCounsel.com, an online provider of consumer legal information, and iBelong, an application services provider for affinity groups. He received his B.A. degree in economics summa cum laude from Bowdoin College, attended the London School of Economics, and received his MBA from the Harvard Business School.

David is speaking at the session:
Local Retailers and the New Marketplaces, Tuesday, March 23, 4:30 - 5:15

   

 


 

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