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Charles Laughlin
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Greg Sterling
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Interactive Local Media
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October 18, 2004

Keynotes by Yahoo!’s Jeff Weiner and Morgan Stanley’s Mary Meeker Added to Interactive Local Media 2004 Conference Program

The Kelsey Group’s ILM:04 conference features more than 80 speakers from across the industry, showcasing a dynamic local marketplace.

Princeton, NJ (October 18, 2004) -- The Kelsey Group has added Morgan Stanley’s celebrated Internet analyst Mary Meeker and Yahoo!’s Senior Vice President for Search and Marketplace, Jeff Weiner, as keynote speakers at Interactive Local Media 2004 (ILM:04), taking place November 3-5 at the Hyatt Regency on the Hudson, Jersey City, New Jersey.

“We are delighted to add Jeff Weiner and Mary Meeker to an already outstanding roster of keynote speakers, which includes Hearst Newspapers President George Irish, Overture President and Yahoo! SVP Ted Meisel, and Founder and CEO Mark Pincus,” said conference organizer and Kelsey Group analyst Greg Sterling. “These thought leaders, and the more than 80 other panelists, represent the full range of interactive media market segments, and underscore the importance of ‘local’ to future Internet growth.”

Together with Ted Meisel, President, Overture, and Senior Vice President, Yahoo! Inc., Jeff Weiner will deliver the conference’s opening keynote address on Wednesday, November 3. Morgan Stanley’s Meeker will address ILM:04 attendees on Friday, November 5.

ILM:04 will offer a comprehensive view of the interactive local media marketplace. Sessions will focus on local search, Internet Yellow Pages, vertical directories, online classifieds and social networks, as well as new Kelsey Group research on consumer and small-business advertiser behavior.

Agenda highlights include:

  • Local Search: The Big Picture
  • Local Consumer Behavior: The Online-Offline Connection
  • Social Networking: A Better Local Online Marketplace?
  • National Going Local: How Are National Advertisers Using Local Search?
  • In the Trenches: The Challenge of Getting SMEs Online
  • Online Shopping: What's the Local Angle?
  • The Outlook for Local Search in Europe

ILM:04 sponsors include Acxiom Corp., Amacai, Aptas, eStara, FAST Search & Transfer, i411, Ingenio Inc., Innovectra Corp., Interchange, IPIX AdMission, MapQuest Business Solutions, SEMPO, Telcontar, TiCORP Interactive, TrafficLeader, and YPsolutions. For information on the few remaining sponsorship opportunities, contact Nanci Karas by phone at (609) 921-7200 Ext. 21 or by e-mail at [email protected]. To register for ILM:04, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, or register online at

About Interactive Local Media 2004
Interactive Local Media 2004 (ILM:04) is The Kelsey Group’s annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including Local Search, Internet Yellow Pages, Vertical Directories, Online Classifieds and Social Networks. For more information, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, by e-mail at [email protected], or visit

About The Kelsey Group
The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, small-business advertising and local search. Beginning in 1986, the company has built a reputation as the leading analyst firm covering the directory publishing community, providing advisory (The Kelsey Report® and Interactive Local Media), publishing (Global Yellow Pages™ and Local Media Journal™), consulting (more than 300 individual assignments) and conference services (60 events).

For more information contact:

Eileen Pacheco
(781) 556-1026
[email protected]

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