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February 28, 2005

The Kelsey Group’s Upcoming Local Search Conference to Focus on the Emerging Online-Offline Dynamic in the Local Marketplace

Program features keynotes by’s Udi Manber, Hearst Newspapers’ Lincoln Millstein and Sprint’s Paul Reddick.

Princeton, NJ (February 28, 2005) -- The Kelsey Group expects more than 450 senior executives representing every segment of the online advertising industry to be in attendance at the company’s upcoming local search conference, “Drilling Down on Local: The Online-Offline Opportunity,” taking place April 18-20, 2005 at the Santa Clara Marriott, Santa Clara, California.

This is the eighth event since 1997 that The Kelsey Group has hosted on the subjects of local search, local online commerce and interactive local media, and the sixty-first conference hosted since 1988. The three-day agenda will focus on changing consumer behavior, as well as the platforms, products and players that are emerging and evolving to take advantage of the new online-offline reality in the local marketplace. The program features more than 45 speakers from the leading and emerging companies in the online media space, with keynote addresses by Udi Manber, CEO,, Lincoln Millstein, senior vice president, Hearst Newspapers and Paul Reddick, vice president, Business Development, Strategy and Planning, Sprint.

“E-commerce is still a fraction of U.S. retail spending and the vast majority of consumer purchases are made within 20 miles of the home or workplace,” said Greg Sterling, program director for The Kelsey Group’s Interactive Local Media practice, and conference chair. “But the Internet is becoming increasingly influential over local consumer behavior and how people find products and services before they buy. This shift and how publishers and advertisers are responding is the subject of this conference.”

Kelsey Group analysts will present details from their new Digital Directional Media forecast, as well as an overview of product developments and market trends, and findings from the firm’s latest primary research. Agenda highlights include:

  • Consumers and the New Multi-Channel Reality
  • Online Word of Mouth: Blogs, RSS and Social Networks
  • Pay-per-Call: Update from the Field
  • Maps and Local Search: How Do We Get There from Here?
  • Newspapers: Sleeping Giants or Just Asleep?
  • Free Classifieds Sites: Alternative Local Platforms?
  • Blurring the Picture: Cable TV, Video Search and Local Directional Media
  • How Far Away Is Mobile—Really?

Sponsors for Drilling Down on Local: The Online-Offline Opportunity include Acxiom Corp., AgendiZe, Amacai, Aptas, CallSource, DCCI, Fast Search & Transfer, Geosign, Ingenio, Interchange, MapQuest Business Solutions, Pay Per Click Analyst, SEMPO, Telcontar, TrafficLeader, TrueLocal and YPsolutions. For information on sponsorship opportunities, contact Nanci Karas by phone at (609) 921-7200 Ext. 21 or by e-mail at [email protected]. To register for this conference, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, or register online at

About The Kelsey Group
The Kelsey Group is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories, small-business advertising and local search. Beginning in 1986, the company has built a reputation as the leading analyst firm covering the directory publishing community, providing advisory (The Kelsey Report® and Interactive Local Media), publishing (Global Yellow Pages™ and Local Media Journal™) and consulting (more than 300 individual assignments).

For more information contact:

Eileen Pacheco
(781) 556-1026
[email protected]

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