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March 7, 2006
The Kelsey Group’s ‘Drilling
Down on Local’ Event to Explore the On-Demand Marketplace
Agenda features more than 40
speakers, including keynotes by Eric Chandler of Verizon SuperPages.com,
Dan Gillmor of The Center for Citizen Media and Safa Rashtchy of
Piper Jaffray.
Princeton, NJ (March 7, 2006) --
Senior executives representing every segment of the interactive
local media business will convene March 26-28, 2006 at The Fairmont
San Jose, San Jose, California, for The Kelsey Group’s conference,
“Drilling Down on Local: Targeting the On-Demand Marketplace.”
“For some time now we have been observing
data which shows that consumers are gaining increasing degrees of
power in the buying relationship with local and national merchants,”
said Neal Polachek, senior vice president, Research & Consulting,
The Kelsey Group. “As access to information and entertainment
becomes less device-dependent, information and content providers
will have to adjust their business models to remain relevant to
the on-demand and increasingly powerful consumer. This imperative
serves as the backdrop for our ‘Drilling Down on Local’
conference.”
Drilling Down on Local is The Kelsey Group’s
tenth conference devoted to digital media with a local focus. This
year’s event will highlight the emerging on-demand marketplace,
covering a range of topics, from local search, pay-per-call and
Internet Yellow Pages to IPTV, VoIP and wireless platforms.
The agenda will feature more than 40 speakers, including
keynote addresses by Eric Chandler, President – Internet Division,
Verizon SuperPages.com; Dan Gillmor, blogger and author, and Founder
and Director, The Center for Citizen Media; and Safa Rashtchy, Senior
Research Analyst – Internet Media & Marketing, and Managing
Director, Piper Jaffray.
Kelsey Group analysts will present new consumer
research on the changing global and local media universe and the
implications for advertisers—national and local—as they
try to reach on-demand consumers. Session highlights include:
- Mass Media to MyMedia: Profiling the New ‘On-Demand’
Consumer
- Local Search: Nationals Lead the Charge
- The Ultimate Mashup: Classifieds, Local Listings and ‘Social
Search’
- Local Business Live: SMEs in Their Own Words
- The New ‘Purchase Funnel’: Online Shopping, Offline
Conversions
- Can You Hear Me Now: VoIP, Wi-Fi and Local Market Disruption
- Mobile Ads That Work Today
- The Future of Local Media Buying: The Integrated Online-Offline
Platform
Conference sponsors include: Acxiom, AgendiZe, Apptus,
eStara, Hawthorne Executive Search, Ingenio, Jambo, Local Matters,
Marchex, PremierGuide, Telcontar, Verizon SuperPages.com, Yahoo!
and YellowPages.com. Media sponsors include: IPTV Industry and TVover.net.
Association Partners include: Association of Directory Marketing
(ADM), Association of Directory Publishers (ADP), Search Engine
Marketing Professional Organization (SEMPO), San Francisco Chapter
of American Marketing Association (SF/AMA) and Yellow Pages Association
(YPA). For more information about the conference, contact The Kelsey
Group by phone at (609) 921-7200 Ext. 10 or visit www.kelseygroup.com/dd2006.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™ and Local Media Journal™), consulting
(over 300 individual assignments) and conferences (more than 60
events).
For more information contact:
Eileen Pacheco
(781) 556-1026
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