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September 7, 2006
Prominent Executives from
Global Yellow Pages Industry to Headline The Kelsey Group’s
DDC2006 Conference This Month
Downloadable pre-conference
interviews with keynote speakers offer preview of key themes to
be examined at DDC2006.
Princeton, NJ (September 7, 2006) --
The Kelsey Group anticipates more than 450 executives representing
every segment of the global Yellow Pages industry to attend this
month’s Directory Driven Commerce 2006 (DDC2006) conference,
September 18-20, at the Hyatt Century Plaza in Los Angeles, California.
Since 1988 The Kelsey Group has held more than 30
conferences devoted to the print and electronic Yellow Pages business.
This year, executives will gather to consider the future of Yellow
Pages within the context of “Adapting to a Shifting Marketplace.”
The three-day agenda will feature 50 speakers, including
keynote addresses from five of the most influential executives in
the global Yellow Pages community—Dennis Payne, president
and CEO, AT&T Directory Operations; Stuart McKelvey, CEO, TMP
Directional Marketing; Ike Harris, president, Advertising &
Publishing Group, BellSouth Corp.; Sieg Fischer, president and CEO
of Valley Yellow Pages and current chairman of the board of the
Association of Directory Publishers; and Paolo Cellini, executive
vice president, Internet, Seat Pagine Gialle.
“Despite modest print growth, overall Yellow
Pages remains very attractive,” said Charles Laughlin, program
director for The Kelsey Report® and DDC2006 conference chair.
“We’ve asked our keynote speakers to make some predictions
on where they see both print and electronic heading.”
This week, The Kelsey Group released podcasts of
pre-conference interviews with DDC2006 keynote speakers, offering
a preview of the key themes to be examined during the upcoming event
(listen online or download from http://www.kelseygroup.com/ddc2006).
An annual highlight of The Kelsey Group’s
Yellow Pages conference is the Leadership Panel, which offers a
rare opportunity to learn from a who’s who lineup of executives
engaged in a frank and lively discussion of the most important topics
facing the industry. This year’s panel offers a new twist
by featuring the “next generation” leaders of the industry.
Panelists include David Dickinson, head of strategy, Telecom Directories
Ltd.; Gordon Henry, chief marketing officer, Yellow Book; Sarah
Pate, president and CEO, AdMission Corp.; and Justin Wong, director,
strategic partner initiatives, Google.
Also on the conference program is new primary Kelsey
Group research, including data from the latest wave of the Local
Commerce MonitorSM, a tracking study conducted jointly by The Kelsey
Group and ConStat. Since the first wave in 1999, LCM has become
a key industry barometer of local advertiser behavior. The study
asks local businesses how they invest in technology to promote and
manage their businesses, how they allocate their media budgets and
what their expectations are for future activities to attract customers.
The Kelsey Group’s annual Yellow Pages conference
is recognized as the definitive event on the future of the industry.
DDC2006 sponsors include 1-800-FREE411, 3L Media, Acxiom, AgendiZe,
Amdocs, Call Genie, Earthcomber, eStara, Ingenio, Innovectra, IT2media,
Jambo, Local Matters, Local.com, Localeze, Marchex, StandardCall,
TrueLocal, Verizon Information Services, WebVisible and YELLOWPAGES.COM.
Association partners include Association of Directory Marketing
(ADM), Association of Directory Publishers (ADP), Search Engine
Marketing Professional Organization (SEMPO), Wireless Communications
Alliance (WCA)/MetroSIG and Yellow Pages Association (YPA). For
information on sponsorship opportunities, contact Nanci Karas by
phone at (609) 921-7200 Ext. 21 or by e-mail at nkaras@kelseygroup.com.
For more information about DDC2006, visit www.kelseygroup.com/ddc2006.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™ and Local Media Journal™), consulting
(more than 300 individual assignments) and conferences (64 events).
For more information contact:
Eileen Pacheco
(781) 556-1026
eileen@tango-group.com |
