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September 25, 2006
The Kelsey Group’s Interactive
Local Media 2006, the Original Local Search Conference, to Examine
the Impact of Changing Consumer and Advertiser Habits on the $97B
Local Advertising Market
Princeton, NJ (September 25, 2006) --
Senior executives representing every segment of the interactive
local media business will convene November 29-December 1, 2006,
at the Sheraton Philadelphia City Center, Philadelphia, Pennsylvania,
for The Kelsey Group’s Interactive Local Media 2006 (ILM:06)
conference. Changing consumer usage and the shift of advertiser
dollars from traditional to online media will serve as the backdrop
for ILM:06.
ILM:06 is The Kelsey Group’s 11th conference
devoted to digital media with a local focus. The three-day agenda
will feature more than 50 speakers, including executives with companies
that are among the most innovative and influential in the interactive
local media space—Seb Bishop, president and CMO, MIVA; Jim
Greiner, vice president and general manager, MapQuest; David Lebow,
executive vice president and general manager, AOL Media Networks;
Caroline Little, CEO and publisher, Washingtonpost.Newsweek Interactive;
Dan Marriott, senior vice president of interactive development and
CEO, Pronto, IAC/InterActiveCorp; Chip Perry, president and CEO,
AutoTrader.com; Spencer Rascoff, CFO and vice president of marketing,
Zillow.com; and Dan Rubinstein, Small Business Product Initiatives,
Google.
“While ILM:06 is known as the premier local
search event, it is important to note that the program covers the
breadth of the interactive local media waterfront,” said Matt
Booth, program director of Interactive Local Media and ILM:06 conference
chair. “This year’s outstanding lineup of speakers,
coupled with an agenda that examines online local media from horizontal
and vertical perspectives, ensures that attendees will come away
with a 360-degree view of the local marketplace.”
The ILM:06 sessions will explore a range of important
topics, including local search, Internet Yellow Pages, vertical
directories, online classifieds, social networks and mobile search.
Session highlights include:
- The State of City Guides and Standalone Local Products
- Vertical Search: Auto and Real Estate
- Video, Multimedia and Local Search
- Newspaper Products and Internet Classifieds
- IYP vs. Local Search
Sponsors for ILM:06 include: Acxiom, Agendize, BTS
Logic, eStara, Fast Search & Transfer, Jambo, Local.com, Local
Matters and Marchex. For more information about the conference,
visit www.kelseygroup.com/ilm2006.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™ and Local Media Journal™), consulting
(more than 300 individual assignments) and conferences (65 events).
For more information contact:
Eileen Pacheco
(781) 556-1026
eileen@tango-group.com |
