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November 7, 2006
Global Local Search and Online
Classified Ad Revenues to Reach $31.1 Billion in 2010, According
to The Kelsey Group
Interactive local
media executives will consider the outlook for local search and
online classifieds later this month at The Kelsey Group’s
ILM:06 conference in Philadelphia.
Princeton, NJ (November 7, 2006) --
According to The Kelsey Group’s annual forecast, global local
search* and online classified advertising revenues will grow from
$15.7 billion in 2005 to $31.1 billion in 2010. The local search
segment will grow from $3.4 billion in 2005 to $13 billion in 2010,
with online classifieds growing from $12.3 billion to $18.1 billion
during the same period.
“We expect numerous local search start-ups
to challenge the predictable revenue flows that the large established
marketplaces for automobiles, real estate and other key segments
have enjoyed for decades,” said Matt Booth, program director
of Interactive Local Media and ILM:06 conference chair. “At
the heart of these profound changes is the phenomenal growth in
local search traffic as more and more global consumers turn to the
Internet for researching, comparing, shopping and transacting very
small and very large purchases.”
“The recent announcements that Google plans
to broker advertising beyond the Internet to traditional media could
further disrupt an already challenging local media market,”
added Neal Polachek, The Kelsey Group’s senior vice president,
research and consulting. “Autos are a significant example
because of the size of the advertising category. The Kelsey Group
estimates that by 2010 almost 40 percent of an estimated $27 billion
automobile advertising market will be allocated to local online
and directional media.”
It is in this environment that senior executives
from across the local search arena will come together for The Kelsey
Group’s Interactive Local Media 2006 conference, Nov. 29-Dec.
1 in Philadelphia. ILM:06 will explore a range of important topics,
including local search, Internet Yellow Pages, vertical directories,
online classifieds, social networks and mobile search.
The program features more than 60 speakers from
across the online local media industry, with representatives from
all the major search and media portals. Participants include Michael
Bayle, head of connected life monetization, Yahoo!; Matt Champagne,
director mobile, MSN; Alex Daley, lead marketing product manager
of Virtual Earth, Microsoft; Gudmundar Hafsteinsson, product manager,
Google Mobile; Patrick Jabal, director, content partnerships, Google;
Warren Kay, director of emerging markets, Yahoo! Search Marketing;
John Kim, senior director, advertiser product, Yahoo!; David Lebow,
EVP and general manager, AOL Media Networks; Peter MacDonald, senior
director, business development, Yahoo!; Justin McCarthy, manager,
SPD, Google Local; Frazier Miller, director of product management,
Yahoo!; Dominic Preuss, product director, Google; Dan Rubinstein,
small business product initiatives, Google; Rudi Thun, GM and director
AOL automotives, AOL; and Michael Yang, senior director, business
development, Yahoo! Real Estate.
Sponsors for ILM:06 include 1-800-Free411, Acxiom,
Agendize, Amdocs, BTS Logic, Call Genie, eStara, Fast Search &
Transfer, Hawthorne Executive Search, Local Matters, Local.com,
Localeze, Marchex, Nokia, Traffic.com, TrueLocal and YellowPages.com.
Association partners for this event are Association of Directory
Marketing (ADM), Association of Directory Publishers (ADP), International
Classified Media Association (ICMA), Newspaper Association of America
(NAA), Search Engine Marketing Professional Organization (SEMPO),
and Yellow Pages Association (YPA). ILM:06 media sponsors are TVover.net
and VoIP Monitor.net. For more information about the conference,
visit www.kelseygroup.com/ilm2006.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™ and Local Media Journal™), consulting
(more than 300 individual assignments) and conferences (65 events).
* The Kelsey Group’s definition of local search
includes Internet Yellow Pages, local Internet search and wireless
directory-based search.
For more information contact:
Eileen Pacheco
(781) 556-1026
eileen@tango-group.com |
