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March 7, 2007
Global Ad Revenues for Print
and Internet Yellow Pages and Local Search to Reach $38.9 Billion
in 2011, According to The Kelsey Group
Kelsey Group analysts
expect continued strong growth of Internet Yellow Pages and Local
Search
Princeton, NJ (March 7, 2007) --
According to The Kelsey Group’s Global Directories Forecast
2007, advertising revenues from print Yellow Pages, Internet Yellow
Pages (IYP) and Local Search will grow from $30.6 billion in 2006
to $38.9 billion globally in 2011, representing a 4.9 percent compound
annual growth rate (CAGR).
The Kelsey Group expects the print Yellow Pages
segment of the global directories marketplace to grow from $26.5
billion in 2006 to $27.8 billion in 2011 (0.9 percent CAGR).
“Bucking the trend of some other traditional
media, the global print Yellow Pages market will grow slightly through
2011, driven by aggressive and innovative publishers,” said
Charles Laughlin, senior vice president and program director, The
Kelsey Report®.
The online segment, which comprises IYP and local
search advertising, is expected to grow from $4.1 billion in 2006
to $11.1 billion globally in 2011 (22.3 percent CAGR).
“Increasing SEM prices, and the resulting
margin compression, are causing resellers and aggregator sales channels
to invest heavily in SEO platforms,” said Matt Booth, senior
vice president and program director, Interactive Local Media, The
Kelsey Group. “Yellow Pages publishers with deployed sales
forces are positioning to bring more advertisers and content to
the local search experience as a means to control more of the digital
economics.”
“Our outlook for IYP and local search is supported
by the latest wave of the Local Commerce Monitor (LCM), our annual
research of small and medium-sized business (SMB) advertisers,”
said Neal Polachek, senior vice president, The Kelsey Group. “LCM
Wave X shows that while SMBs continue to utilize traditional media,
they are increasingly turning to targeted, vertical electronic media.”
Kelsey Group analysts will present highlights from
this year’s forecast and LCM research at the firm’s
upcoming “Drilling Down on Local ’07: The Annual Silicon
Valley Summit,” March 19-21 at the Santa Clara Marriott, Santa
Clara, California. For more information about the conference, contact
The Kelsey Group at (609) 921-7200 Ext. 10 or visit http://www.kelseygroup.com/drillingdown2007.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™ and Local Media Journal™), consulting
(more than 300 individual assignments) and conferences (65 events).
For more information contact:
Eileen Pacheco
(781) 556-1026
eileen@tango-group.com
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