|
July 30, 2007
The Kelsey Group and Search
Engine Strategies (SES) to Partner on Upcoming ILM:07 and SES Chicago
Conferences
New collaboration
will combine Kelsey’s local focus and SES’ search expertise
to create comprehensive view of local online media and search marketing
landscape
Princeton, NJ; LONDON; and NEW YORK (July
30, 2007) -- The Kelsey Group, the leading provider of
research, data and strategic analysis on directories, small-business
advertising and local online media, and Search
Engine Strategies, the premier search engine marketing conference
series, today announced an agreement to partner on the programming
and marketing of upcoming conferences.
Under the agreement, SES will create and lead tactical
SEM and SEO sessions for The Kelsey Group’s Interactive Local
Media 2007 (ILM:07) conference, which takes place Nov. 28-30, 2007,
at the Hyatt Regency Century Plaza, Los Angeles, California. In
addition, The Kelsey Group will program local content sessions for
SES
Chicago, which takes place Dec. 3-6, 2007, at the Chicago Hilton.
“Our collaboration with SES brings together
the strengths of our two organizations, resulting in more complete
and dynamic conferences about the search engine marketing and online
local media marketplaces,” said Neal Polachek, senior vice
president, The Kelsey Group. “We look forward to working with
SES to leverage our combined resources to create two valuable and
compelling events.”
“In partnering with The Kelsey Group, we’re
establishing an ‘expertise exchange,’ which will further
understanding of the local and search arenas,” said Kevin
Ryan, vice president, global content director, SES and Search Engine
Watch. “ILM and SES Chicago attendees are in for a treat.”
Program details for each event will be announced
in the fall. For more information on ILM:07, visit www.kelseygroup.com/ilm2007.
For more information on SES Chicago, visit www.searchenginestrategies.com/sew/chicago07.
About Incisive Interactive Marketing LLC —
A Division of Incisive Media PLC
Incisive Media PLC is
a specialist business information provider, based in the UK with
offices in North America, Hong Kong, India and Mainland China. The
company’s activities are currently built around ten core industry
sectors — mortgages; marketing services; financial technology;
retail investment; capital markets; risk management; insurance;
legal services; private equity and photography. Information is provided
via a wide range of channels — in print, in person and online.
Funds advised by Apax Partners, a leading global private equity
group, recently completed the successful de-listing of Incisive
Media from the London Stock Exchange alongside the existing management.
Incisive Interactive Marketing LLC is the marketing
services division of the company and incorporates leading websites
Search Engine Watch,
the ClickZ Network and their
associated events series including Search
Engine Strategies. These properties were acquired from Jupiter
Media in 2005.
About ILM:07
Interactive Local Media 2007 (ILM:07) is The Kelsey Group’s
annual conference devoted to digital media with a local focus. This
event provides a 360-degree view of the local marketplace, covering
a range of important topics, including local search, Internet Yellow
Pages, vertical directories, Internet video, online classifieds,
social networks and mobile search.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising and online local
media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community
and the emerging local search marketplace, providing advisory services
(The Kelsey Report® and Interactive Local Media), publishing
(Global Yellow Pages™), consulting (more than 400 individual
assignments) and conferences (68 events).
Editorial Contacts:
Ann Shannon
For SES
ses@pancomm.com
978-474-1900
Eileen Pacheco
For The Kelsey Group
eileen@tango-group.com
(781) 556-1026
|
