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March 6, 2008
Online Vertical and Classified
Ad Communities to Convene at ‘Drilling Down on Local ’08:
Marketplaces’ Next Month to Examine Local’s Role in
the US$45 Billion Global Interactive Ad Market
Kelsey Group conference
will gather senior media and technology executives to explore opportunities
made available by the shift of local ad dollars to online platforms.
Princeton, NJ (March 6, 2008) --
According to The Kelsey Group’s recently released forecast,
interactive advertising revenues will grow from US$45 billion in
2007 to US$147 billion globally by 2012, a 26.8 percent compound
annual growth rate. Within this vigorous market environment, The
Kelsey Group anticipates a highly energized gathering of the online
vertical and classified advertising communities at “Drilling
Down on Local ’08: Marketplaces,” April 30-May 2 in
Seattle, Washington.
“We’ve designed this year’s Drilling
Down to focus on the very compelling opportunities in local verticals,”
said Peter Krasilovsky, program director for The Kelsey Group’s
Marketplaces practice and Drilling Down conference chairman. “The
event is unique in that it brings together the top thinkers and
innovators in an environment conducive to speakers and attendees
candidly exchanging their views on what’s working and what
isn’t in local online and mobile media.”
The agenda will feature more than 40 speakers from
across the industry, including Adam Bain, executive vice president,
production and technology, Fox Interactive Media; Rob Barrett, senior
vice president of interactive media and general manager, LATimes.com;
Rich Barton, chairman and chief executive officer, Zillow; Tom Bates,
vice president and general manager, Cox Search; Merrill Brown, founder
and principal, MMB Media; Mitch Golub, president, Cars.com; Erik
Jorgensen, general manager, Virtual Earth and Live Search Maps business
unit, Microsoft; Patrick Marshall, chief new media officer, Yellow
Book; Chris Saridakis, senior vice president and chief digital officer,
Gannett Co.; Patricia Lee Smith, vice president, new media, The
Seattle Times Co.; and Michael Yang, general manager, Yahoo! Real
Estate and Yahoo! Autos.
Drilling Down on Local ’08 is The Kelsey Group’s
16th conference since 1997 devoted to interactive local media and
local online commerce. Session highlights include:
- Remaking of the Los Angeles Times (Online)
- The Revolution in Classifieds
- Microsoft in Local
- Localizing National Verticals
- Leveraging Geolocation: Phone, Wi-Fi and GPS
- Vertical Breakout Sessions: Real Estate, Travel, Auto, Events
- The Online City: Close Up on Seattle
- Leveraging Geodomains
Conference sponsors include Acxiom, AgendiZe, Amdocs,
Apptus, Call Genie, iBegin, Lat49, Local.com, Localeze, Marchex,
Oodle, Orange Soda and Topix. Association partners include Association
of Directory Marketing (ADM), Association of Directory Publishers
(ADP) and Yellow Pages Association (YPA). Media sponsors are LatinVision
Media and TVover.net. For more information about the conference,
visit http://www.kelseygroup.com/drillingdown2008.
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising, online local
media, vertical market advertising and mobile advertising. Founded
in 1986, the company has built a reputation as the premier analyst
firm covering the directory publishing community and the emerging
local search marketplace, providing advisory services (The Kelsey
Report®, Interactive Local Media and Marketplaces), publishing
(Global Yellow Pages™), consulting (more than 400 individual
assignments) and conferences (71 events).
For more information contact:
Eileen Pacheco
For The Kelsey Group
eileen@tango-group.com
(781) 556-1026
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