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Jan. 15,
2009
Key Execs From AOL, AutoTrader, Citysearch, Google and MySpace to Headline The Kelsey Group’s Marketplaces 2009 Conference
Annual local search and online
advertising event to focus on high-value vertical marketplaces.
PRINCETON, N.J. (Jan.
15,
2009) –The Kelsey Group today announced the initial
speaker lineup for its annual local search advertising
conference, “Marketplaces 2009” (www.kelseygroup.com/marketplaces2009),
which takes place March 16-18, 2009, at the Hyatt Regency Century
Plaza in Los Angeles. The agenda features more than 40 influential
executives from across the industry, including keynoters Jeff
Berman, president of sales and marketing, MySpace; Jay
Herratti, chief executive officer, Citysearch; and Chris
LaSala, director of local markets, Google, as well as featured
speakers Chip Perry, president and CEO, AutoTrader.com, and Chris
Spanos, general manager, AOL local and search verticals.
Marketplaces 2009 (formerly Drilling Down on Local) focuses on
high-value vertical marketplaces such as health, finance, real
estate, autos, entertainment and participatory sports. These categories,
long-underserved by traditional local media, are using the Internet
and mobile marketing to effectively target their customers and
bring them beyond classifieds, coupons, direct marketing and Yellow
Pages.
“Even with the difficult economy, promising signs abound
for vertical marketplaces,” said Peter Krasilovsky, vice
president and program director for The Kelsey Group’s Marketplaces
practice, and Marketplaces 2009 conference chairman. “We
can plainly see that leading vertical sites and services are better
positioned to engage users with social media and guide consumers
to sales and support. What is emerging is an increasingly seamless
media offering across many channels, including the Internet, mobile
and out of home.”
Highlights from the Marketplaces 2009 program
include:
- “Leads Summit,” covering
such key issues as how to get leads, convert them, extend
them and generate revenue from them
- “Mobile Verticals SuperForum,” a
fast-paced interactive session exploring the new growth opportunity
for local verticals
- “Parade of Verticals,” featuring vertical
leaders Angie’s List, Belo Interactive, Allmenus.com
and G5 Search Marketing
- “Verticals Approach in Las Vegas” case
study
- “Investing in Vertical Opportunities” session
Conference sponsors include Acxiom, AgendiZe and WebsPlanet. Association
partners include Association of Directory Marketing (ADM), Association
of Directory Publishers (ADP), International Classified Media Association
(ICMA), Society for New Communications Research (SNCR) and Yellow Pages
Association (YPA). For more information about the conference, visit http://www.kelseygroup.com/marketplaces2009.
About The Kelsey Group
The Kelsey Group, a division of BIA Advisory Services, LLC, is the leading provider
of research, data and strategic analysis on directories, small-business advertising,
online local media, vertical market advertising and mobile advertising. As
the premier analyst firm covering the directory publishing community and
the emerging local search marketplace, The Kelsey Group provides advisory
services (The Kelsey Report®, Interactive Local Media and Marketplaces),
publishing (Global Yellow Pages™), consulting (more than 400 individual
assignments) and conferences (74 events). For more information about The
Kelsey Group, visit www.kelseygroup.com.
About BIA Advisory Services, LLC
BIA Advisory Services, LLC, a subsidiary of BIA Financial Network,
provides research, data, analysis, and financial and strategic consulting
to media, telecommunications, technology, directory publishing, and
local search companies. BIA Advisory Services includes The Kelsey
Group, experts in traditional and online local media and advertising;
BIA Research, providers of competitive and comparative market information
and analysis through data services, specialized reporting, engineering
studies and mapping; and BIA Consulting, specialists in business
intelligence and corporate growth strategy, and the nation’s
leading communications appraisal and valuation firm. Additional information
is available at www.bia.com.
For more information contact:
Eileen Pacheco
For The Kelsey Group
(781) 556-1026 | eileen@tango-group.com
MacKenzie Lovings
BIA Advisory Services, LLC
(703) 802-2992 | mlovings@bia.com
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