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June 22,
2009
Four Industry Powerhouses Lead Directional Media Strategies 2009 Slate of Speakers
DMS ’09, produced by The Kelsey Group in association with the Yellow Pages Association, will feature CEOs from AT&T Advertising
Solutions, Marquette Group, R.H. Donnelley and Truvo
CHANTILLY, Va. (June
22,
2009) –
The
Kelsey Group, a division of BIA Advisory Services, today announced
the initial speaker lineup for Directional Media Strategies 2009:
The Multiplatform Opportunity (DMS ’09) (www.kelseygroup.com/DMS2009),
its 30th conference covering the future of the Yellow Pages
industry. DMS ’09 takes place Sept 22-24, 2009, at the Hyatt Regency
Grand Cypress in Orlando, Florida.
The agenda features more than 40 influential executives from across
the industry, including featured speakers Christopher Cummings, CEO
of Marquette Group and chairman of both the Yellow Pages Association
and the Association of Directory Marketing; Frank Jules, president
and CEO, AT&T Advertising Solutions; Donat Rétif, CEO, Truvo; and
David Swanson, chairman and CEO, R.H. Donnelley.
“The speaker roster for DMS ’09 features the leadership of the
global Yellow Pages industry—the individuals and the companies whose
efforts are transforming the industry from product-centric to
performance-driven,” said Charles Laughlin, senior vice president
and program director, The Kelsey Report®, and DMS ’09 conference
chairman. “Our goal is to produce a compelling, hard-hitting and
insightful experience for all attendees, and we are confident this
program will not disappoint.”
For this year’s event, The Kelsey Group is partnering with the
Yellow Pages Association, bringing DMS ’09 to the widest and most
diverse audience of senior executives from across the global
directional media industry. The conference will reflect the
challenges and opportunities presented by the changing local media
landscape.
The DMS ’09 program features a special pre-conference bonus session
titled, “Sales Innovation: Best Practices for the Next Decade,” in
which a panel of experts will offer insights on how directory
advertising is evolving from a product sold on perceived value to
one sold on demonstrated value, and what this means for the future.
Other agenda highlights include:
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Mobile Search & Yellow Pages: Exploring the Business Model
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The Next Phase for Online SMB Video
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The Yellow Pages App Store: Product Demos
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Vertical Case Studies: Lessons for Yellow Pages Publishers
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Dissecting the Yellow Pages Business Model
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SEO Strategies for IYPs
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The Kelsey Group Debate: Is Yellow Pages a Victim of False
Perception?
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Print Yellow Pages 2013: Critical Changes to the Core Product
Conference sponsors include 3L System Group, Acxiom, AgendiZe,
Local.com, MapCreator, Marchex and Telmetrics. International
Classified Media Association (ICMA) is an association partner for
this event. For more information regarding DMS ’09, visit
www.kelseygroup.com/DMS2009.
About The Kelsey Group
The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC, is the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media, vertical market advertising and mobile advertising. As the premier analyst firm covering the directory publishing community and the emerging local search marketplace, The Kelsey Group provides advisory services (The Kelsey Report®, Interactive Local Media, Marketplaces and Mobile Local Media), reports (Global Yellow Pages™), research and data (Media Ad View, User View and Local Commerce Monitor), sales training, consulting (more than 400 individual assignments), and conferences (76 events).
About BIA Advisory Services, LLC
BIA Advisory Services, LLC, a subsidiary of BIA Financial Network, provides research, data, analysis, and financial and strategic consulting to media, telecommunications, technology, directory publishing, and local search companies. BIA Advisory Services includes The Kelsey Group, experts in traditional and online local media and advertising; BIA Research, providers of competitive and comparative market information and analysis through data services, specialized reporting, engineering studies and mapping; and BIA Consulting, specialists in business intelligence and corporate growth strategy, and the nation’s leading communications appraisal and valuation firm. Additional information is available at www.bia.com. BIA’s blog is located at
http://blog.bia.com/bia/ and the company can be found on Twitter through
http://twitter.com/BIAfn.
For more information contact:
Eileen Pacheco
The Kelsey Group
(781) 556-1026 | Eileen@tango-group.com
MacKenzie Lovings
BIA Advisory Services, LLC
(703) 802-2992 | mlovings@bia.com
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